I write about digital marketing, technology and communications. Here are all my articles, newest first. I also write on Substack and Medium.
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Laws of UX: user experience design theory and best practices
The user experience or user experience (UX) is everything that happens to a person when they interact with a product or service. In the digital world, this product is typically…
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Best Free Open Source Software for PC & Mac You Shouldn’t Miss
A Guide to Powerful Alternatives In today’s digital landscape, proprietary software can drain your budget faster than you might expect. Whether you’re a budget-conscious individual, a startup looking to minimize…
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The ultimate guide to Dropshipping: build your online business
Have you ever dreamed of running your own profitable online business without the headaches of inventory management, shipping logistics or huge upfront investments? You should consider dropshipping, an interesting…
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Life after Windows 10: Zorin OS will save your laptop
How to give your computer a second life with Zorin OS A step-by-step guide for everyday users to install a free, fast, and eco-friendly Linux system on old or new…
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SEO in the Age of Google’s AI Mode: Show Up, Earn Qualified Clicks, Stay Relevant
A practical guide about SEO + AI If search felt like a neatly ordered supermarket, AI Mode (which is the evolution of AI Overview) is the friendly clerk at the…
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The link between branding and communication authenticity
Trust implies truth In the life of any brand, communication is not a nice-to-have — it is the oxygen that keeps it alive. Without it, a brand may retain its…
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Download your Digital Marketing Handbook – Free pdf
A useful and up-to-date digital marketing guide for novices and experts Digital marketing is an indispensable element for business success in the digital age. Its ability to reach large…
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How Artificial Intelligence is changing the way we consume information
As a result of the rapid spread of tools related to so-called artificial intelligence, or AI, we are witnessing a significant change in the way we access information. As has…
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Past, present and future: a name for every century
I asked ChatGPT for a proposal to name the centuries starting from the year 1000, based on the main cultural and historical characteristics of each. Leaving aside the former, on…
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Impressions from NYC and urban decadence trends
Today’s NYC shows an obsolete modernity. Despite its uniqueness and vibrant lifestyle, the city seems stuck in the last century NYC is the sublimation of the most ferocious liberalism, whose…