Communication and media have always captured my interest since very young. I started to work for local radio stations and newspapers as a teenager, in the second half of the 90s. With the arrival of internet, I transformed a passion into a profession. I built my first website in 1998. In 2002, a student portal I created for my university student association in Lecce (ProgettoUniversitas) was the runner-up among the best web communities at the Italian Web Awards, just one year before Facebook was born.
Presenting at Digital First, Brussels, 2019
From 2010 to 2016 I worked at the British Council, the UK cultural organisation, starting as Business Development Manager, then Marketing Manager and, eventually, Digital Manager for the European region, moving from Rome to Milan and then to Brussels.
Later, among various roles, I have been in charge of digital marketing for a Belgian fintech active in equity crowdfunding and venture capital, supporting innovative and sustainable start-ups (MyMicroInvest, now Spreds). As a digital marketing consultant, I also worked for a multinational corporation in the recruiting sector (ManpowerGroup), for a Swiss law firm focused on banking (Caputo & Partners) and as a social media manager in the financial services sector (SWIFT) and a corporate venture development firm (Bundl) as a growth marketer and venture builder, working mostly in the banking sector (HelloBank / BNP Paribas Fortis). Currently, I am a Senior Digital Customer Journey Expert at ING.
In 2017 I founded the digital marketing consulting agency Oltre.Digital. Thanks to an extensive network of experts, we provide professional advice in various areas such as search engine optimization (SEO), web analytics, online advertising (SEA like Google Ads or Bing, display, native), social media marketing including Facebook Ads and LinkedIn Ads, user experience (UX), lead generation, conversion rate optimization, influencer marketing, performance marketing/affiliates, web design, e-commerce. In addition to client services, we have been developing our own projects such as Solvy.Store, Wireless Education, Reset Italia, Doping Deals, ExtraTopping, 1common Club and Spaccio Italia.
More detailed information about my professional background is available on my LinkedIn profile. Check the list of digital marketing consultancy services, read my blog or discover useful online tools for your business.
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