Only child, ENTP-T personality. Up to the age of 18, I lived in Soleto, an old town part of the griko ethnic community of Southern Italy. Since 2014 I’ve been based in Brussels, Belgium, after living in Lecce, London, Sheffield, Rome and Milan.
Digital Marketing | Photography | Politics | Geography | Writing | Music | Travel | Hiking
Communication and media have always captured my interest since very young. As a teenager, I started to work for local radio stations and newspapers in the second half of the 90s. With the arrival of the internet, I transformed my passion into a profession. I built my first website in 1998. In 2002, a student portal I created for my university student association in Lecce (ProgettoUniversitas) was the runner-up among the best web communities at the Italian Web Awards, just one year before Facebook was born.
Presenting at Digital First, Brussels, 2019
From 2010 to 2016, I worked at the British Council, the UK cultural organisation, starting as Business Development Manager, then Marketing Manager, and, eventually, Digital Manager for the European region, moving from Rome to Milan and then to Brussels.
Later, among various roles, I have been in charge of digital marketing for a Belgian fintech active in equity crowdfunding and venture capital, supporting innovative and sustainable start-ups (MyMicroInvest, now Spreds). As a digital marketing consultant, I also worked for a multinational corporation in the recruiting sector (ManpowerGroup), for a Swiss law firm focused on banking (Caputo & Partners) and as a social media manager in the financial services sector (SWIFT), a corporate venture development firm (Bundl) as a growth marketer and venture builder, working primarily in the banking sector (HelloBank / BNP Paribas Fortis) and as Digital Customer Journey Expert at ING Belgium. Later, I worked as a social media strategist at Stanley/Stella (a sustainable blank apparel manufacturer) and then as a digital strategist at Cross-Border Commerce Europe and Pivott.
In 
2017 I founded the digital marketing consulting agency Oltre.Digital. Thanks to an extensive network of experts, we provide professional advice in various areas such as search engine optimization (SEO), web analytics, online advertising (SEA like Google Ads or Bing, display, native), social media marketing including Facebook Ads and LinkedIn Ads, user experience (UX), lead generation, conversion rate optimization, influencer marketing, performance marketing/affiliates, web design, e-commerce. In addition to client services, we have been developing projects such as Solvy.Store, HexAchats, Wireless Education, Reset Italia, Doping Deals, 1common Club and Spaccio Italia. Have a look at my portfolio, including other projects and more works.
More detailed information about my professional background is available on my LinkedIn profile (CV). Check the digital marketing consultancy services, read my blog or discover useful online tools for your business.
For consulting services, articles or conference speeches, feel free to contact me using the form below.
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Since 2005 I have developed a passion for photography. After working extensively with Canon digital cameras, I have increasingly used smartphones in recent years, including faster mobile post-production that gained prominence over Adobe Photoshop. I try to make iconic images capable of identifying stories and places.
In 2020 my Flickr account reached +10M photo views, and some of my works have been published by prestigious media channels and institutions, including UNESCO, the Carabinieri, the European Commission, the London School of Economics, and Forbes.
Hundreds of high-quality prints are available in different sizes, with or without framing, and delivered worldwide.
During a political debate at the Imperial College in London, 2018
Debating about political issues has interested me since a young age. After support for libertarian movements battling for civil rights and experience as a student representative at the University of Lecce (now Università del Salento, Italy), I have been close to the Five Star Movement since its very start. In 2018, after being selected through an online vote, I was among the candidates for the Chamber of Deputies in the European constituency, obtaining over 6000 preferences (thanks all!), resulting in the second of the non-elected, while the movement resulted in the most voted in Italy with about 33%. After this short but intense experience, I decided to quit any political participation, focusing on professional goals.
When a child, I was intrigued by geographical atlases, maps, elements of the territory, singularities and statistics.
In 2009 I obtained a PhD in Economic Geography at the University of Bari (Italy), the culmination of a research path from which eventually I moved away embracing new professional territories. I am a member of the Italian Geographic Society.
I write whenever I feel the need for years. In 2012 I self-published a collection titled “Glossario del Nulla” (Glossary of Nothing). Its content, and more recent stuff, are also published on the personal blog postplex available on Facebook and Instagram.
A collection of the most recent entries of postplex has been published in 2021, and distributed through Lulu and other popular channels.
About reading, here’s my Goodreads profile.
I have enjoyed electronic music production for many years. I started with the legendary Fast Tracker 2 (followed by MadTracker 2).
In 2018, Random Pleasures was live. It’s a collection of tracks produced between 2004 and 2013, available on Spotify, iTunes, YouTube Music, Deezer, Soundcloud, Audiomack and other major platforms.
A full archive with old and recent works is available on Soundclick (more than 100 tracks published, including some early demos, but still missing older stuff lost or forgotten in tapes, CDs or hard drives).
New singles and albums produced under the new collaborative project, ‘Style Disorder’ & Qwastasi, for the independent label Oltre Digital Media, will be ready soon.
A rough anticipation of a new project
Given my passion for geography and photography, travel is a natural consequence. I hope I can find the time to say something about my travel experiences, trying to inspire or help those people ready to leave. For now, the traces of the places I visited – about 40 countries – are in some photo galleries published on Flickr, Instagram and Tumblr, and Swarm. I’m also on Couchsurfing as a guest or host, but relatively little.
If you are new to AirBNB create an account from this link and get credit on your first stay.
I am a contributor on Google Maps (currently 8/10), Yelp and Tripadvisor. If you enjoy sharing a good beer and discovering great pubs, I’m also on Untappd.
Brussels Hiking Group, 2017
On the summit of Toubkal in Morocco (4167m)
I am a member of some hiking groups in Belgium, such as the Brussels Hiking Group. Although Belgium has no mountains, it can be pretty hilly in Wallonia and has excellent routes. I also cycle regularly – it’s been my primary means of transport for years.
The top peaks are Mount Toubkal in Morocco and Volcano Acatenango in Guatemala.
