Communication and media have always captured my interest since very young. As a teenager, I started to work for local radio stations and newspapers in the second half of the 90s. With the arrival of the internet, I transformed my passion into a profession. I built my first website in 1998. In 2003, a student portal made for my university student association in Lecce (ProgettoUniversitas) was the runner-up as the best web community at the Italian Web Awards, just a year before Facebook was born.
Presenting at Digital First, Brussels, 2019
From 2010 to 2016, I worked at the British Council, the UK cultural organisation, starting as Business Development Manager, then moving to Marketing Manager, and, eventually, Digital Manager for the European region, moving from Rome to Milan and then to Brussels. In that role, I was behind a global project leading the web analytics team and pioneering one of the first implementations of Google Tag Manager (still not officially released at that time).
Later, among various roles, I have been in charge of digital marketing for a Belgian fintech active in equity crowdfunding and venture capital, supporting innovative and sustainable start-ups (MyMicroInvest, now Spreds & Inventures). As a digital marketing consultant, I also worked for a multinational corporation in the recruiting sector (ManpowerGroup), then for a Swiss law firm focused on banking (Caputo & Partners), and a creative agency (Karakas, now Karma) and its clients. I’ve been a social media manager in the financial services sector (SWIFT) and for an Antwerp-based corporate venture development firm (Bundl), working as a growth marketer and venture builder, covering the banking sector (HelloBank / BNP Paribas Fortis) primarily. Later, I’ve been a digital customer journey expert at the bank ING Belgium, a social media strategist at Stanley/Stella (a sustainable blank apparel manufacturer) via Upthrust, then a digital strategist at Cross-Border Commerce Europe, then at the social media agency Pivott and its clients – including Sony Universal Pictures and ALDI – and now back to the financial world at Euroclear – among the best employers according to a recent survey by LinkedIn.
In 2017 I founded the digital marketing consulting agency Oltre.Digital. Thanks to an extensive network of experts, we provide professional advice in various areas such as search engine optimization (SEO), web analytics, online advertising (SEA like Google Ads or Bing, display, native), social media marketing including Meta Ads and LinkedIn Ads, user experience (UX), information architecture, lead generation, conversion rate optimisation, influencer marketing, performance marketing/affiliates, web design, e-commerce.
In addition to client services, we have been developing projects such as Solvy.Store, HexAchats, Wireless Education, Reset Italia, Doping Deals, 1common Club, Spaccio Italia, X-Playn, Free QRcode Generator, Oltre AI and more. Look at the portfolio, including my projects and clients’ recent works.
More detailed information about my professional background is available on my LinkedIn profile (CV). Check the digital marketing consultancy services, read my blog or discover useful online tools for your business.
Due to my current working commitments, my time is very limited. I could consider some consulting services, article writing, training/coaching, and conference speeches – please reach out through the options below.