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Marketing Evolution from Sales to AI and AIO

Marketing Evolution, from Sales to AI

Marketing has come a long way since its inception. The industry has evolved from simple sales tactics to complex strategies that involve understanding consumer psychology, creating engaging content, and leveraging digital channels. In this…
Digital Marketing Strategy Dental Practice Dentists Brussels

Revolutionizing Dental Practice with Digital Marketing

Dentists must have a solid online presence to attract and retain patients in today's digital age. Digital marketing strategies like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing can revolutionize…
Latest Digital Marketing Trends Video

10 digital marketing trends to follow in 2020 (Video)

From online advertising innovation to social media, from programmatic to voice marketing, check what's going on in Digital Marketing. Here you can find the top 10 trends to follow (also) in 2020.

Top SEO tools by Google Search Volume Growth: the status in 2020

Exploding Topics by Brian Dean analyzed Google search volume growth for the most well-known SEO tools between 2014 and 2019. Here the full findings. Here's the ranking of SEO Tools based on Google search volume growth over the last…
LinkedIn social Media performance dashboard built on Google Data Studio

Enhance your social media dataset to build and visualise insightful KPI's [Free PDF]

 Enhance your social media dataset to build insightful KPI's from Paolo Margari Above, you can find the slides I presented at Digital First 2019, the leading digital event in Belgium (Brussels, 16-17 October 2019). Social…
Facebook Local Search

Facebook Professional Services, the next big thing for Local Search? (2018)

Facebook Professional Services is a new feature - still unannounced - that can be the next big thing for local search in 2016. Update: it's 2018 and the feature hasn't been announced or promoted yet, but it's still there, quite useful. With…
SEO

SEO: 8 top ranking factors for Google in 2017 [infographic]

The Google algorithm keeps on changing regularly, making life harder and harder for SEO experts. Some people assume that SEO is dead, but in fact SEO is alive more than ever. Simply, the old way of doing SEO is dead, or at least it's not bringing…
Content Marketing trends

Content Marketing Trends in 2017: infographic

An interesting infographic by Jomer Gregorio, CEO at CJG Digital Marketing, listing some of the Content Marketing trends to watch out for in 2017. In his work, Jomer summarizes predictions about the evolution of the following 8 aspects that…
Facebook Live Maps

Facebook Livemap: visualizing globalization through user-generated TV

Facebook keeps on packaging user-generated content to offer new product and create new potential advertising spaces. This time the news is called Facebook Livemap. No big announcements before revealing a collection of user-generated live…

Facebook to discard Conversion Tracking Pixel in the second half of 2016

All digital advertisers that are currently using Facebook Conversion Tracking pixels have to move to Facebook Pixel by the second half of 2016. Facebook pixel is a better solution for both building Custom Audiences (e.g. remarketing)…
Linkedin Ads

How to re-target LinkedIn users through other channels

Ok, this method might break some rule, but it can be an effective solution for specific goals, like a very focused lead generation campaign. Let's imagine that your goal is to reach outside LinkedIn, some workers of a few competitors based…
Twitter

Twitter is going to broaden its ads audience

Twitter is going to broaden its ads audience. One of the reasons why Twitter has often been rejected as an advertising channel (sometimes also in our organisation) is that reach is was limited to users who are logged in into the platform. However,…
Twitter

Key Elements of a Digital Marketing Agency Proposal

What elements does a client expect to see in a digital marketing agency proposal, for example, when considering a campaign promoting specific products or services? Find out the essential ingredients here. You will get a better idea about…
Twitter

Customer Email list on Adwords: social is getting closer to search

New powerful targeting opportunity available in Google Adwords. Customer Emails List (aka digital stalking) allows digital marketers to show ads on Google Search, Display Network, Gmail (new format available through the GDN options) or…
Twitter

Upload campaign cost data into Google Analytics: a new free tool available

Importing click and cost data for non-Google search engines and campaigns into Google Analytics allows to compare performance data for Google and non-Google campaigns. OWOX, a #Google Analytics Partner, has created a free add-on that helps…
Twitter

Google Adwords hint: add a free advertising space on Youtube videos through CTA-overlay

You have a #Google Adwords account, and you have linked it to a youtube account. Why don't exploit the opportunity to get free Call-to-Action overlay link placed on your video(s)? If you have an AdWords for #video TrueView ad, you can now…
Twitter

Top engagement drivers: how to get viral on Facebook

  #Facebook Page Insights, among other things, help to identify what is the most engaging content for your audience. Some content gets viral, while other doesn't get noticed at all. Every content is a meme: some memes survive, going…
Twitter

Discrepancy between conversions on Google Analytics and Facebook advertising reports: VTC vs CTC

Have you ever encountered a discrepancy between #Google Analytics performance reports by channel and what's reported by advertising platforms' reports, for example, #Facebook? The former is usually less generous than the latter, and you don't…
Twitter

Changes on the Google Display Network: "Other Interest" category will be turned off in January 2015

The "google display network" (GDN) (formerly referred to as the "content network") shows AdWords ads on sites that are not search engines. These content network sites are those that use AdSense and DoubleClick, the other side of the Google…
Twitter

Tips to promote mobile apps through digital channels

Making a #mobile app is not the final step to reach a broad mobile audience. In fact, your amazing app can be discovered only by a few friends if you do not push it in the market - or better, in the right market segment(s) - hopefully catching…