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Download Manuale completo digital marketing gratuito italiano

Download the Free Digital Marketing Handbook [PDF] 2025

A useful and up-to-date guide for novices and experts Digital marketing is an indispensable element for business success in the digital age. Its ability to reach large, targeted audiences, accurately measure campaign results, adapt quickly…

Users won't need to visit search engine websites anymore

SEO experts (and their clients) search Google for site ranking. Everyone else search for answers, solutions, information. Therefore, any users expect that a good search engine serves what they are looking for almost immediately - hence most…
Zero click marketing by digital channel, 2024.

Entering the era of Zero-Click Marketing

Do you remember when all your digital acquisition efforts focused on driving website traffic? Those days are fading fast. After analysing recent trends emerging in major digital platforms worldwide, Rand Fishkin and other digital marketing…
Steps to optimise Digital Marketing ROI

15 steps to optimise your digital marketing ROI

Boost your digital marketing ROI with a smarter budget With economic uncertainty ahead - well, it's a constant, isn't it? - budgets get tighter. That makes Return on Investment (ROI) even more critical. You’ll need to stretch each euro…
Text Posts by TikTok: the new format to challenge X (Twitter) and Threads

After the disappointing Threads, TikTok also tries to challenge X

TikTok levels up with its new text-based format In an exciting turn of events, TikTok, the world-renowned video-sharing social media platform owned by the Chinese tech giant ByteDance, has announced its latest feature — text-based posts. The…
Threads vs Twitter. Concerns about privacy, censorship and antitrust

Threads, Corruption and Lies *

Threads is not a new social network but rather an extension of an existing one: Instagram.   Threads terrible Terms & Conditions — Video by Greg Johnstone originally published on TikTok (9 July 2023) Have you tried Threads,…
Marketing Evolution from Sales to AI and AIO

AMarketing evolution journey from early days to AI

Marketing has come a long way since its inception. The industry has evolved from simple sales tactics to complex strategies that involve understanding consumer psychology, creating engaging content, and leveraging digital channels. In this…
LinkedIn Social Selling Index SSI Explained

Demystifying the LinkedIn Social Selling Index (SSI)

  If you're an avid LinkedIn user or just beginning to explore this professional networking platform, you may have encountered the term "LinkedIn Social Selling Index" or SSI. What is it, and why should you care about it? In this post,…
Digital Marketing Strategy Dental Practice Dentists Brussels

Revolutionizing Dental Practice with Digital Marketing

Dentists must have a solid online presence to attract and retain patients in today's digital age. Digital marketing strategies like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing can revolutionize…
Latest Digital Marketing Trends Video

10 digital marketing trends to follow in 2020 (Video)

From online advertising innovation to social media, from programmatic to voice marketing, check what's going on in Digital Marketing. Here you can find the top 10 trends to follow (also) in 2020.

Top SEO tools by Google Search Volume Growth: the status in 2020

Exploding Topics by Brian Dean analyzed Google search volume growth for the most well-known SEO tools between 2014 and 2019. Here the full findings. Here's the ranking of SEO Tools based on Google search volume growth over the last…
LinkedIn social Media performance dashboard built on Google Data Studio

Enhance your social media dataset to build and visualise insightful KPI's [Free PDF]

 Enhance your social media dataset to build insightful KPI's from Paolo Margari Above, you can find the slides I presented at Digital First 2019, the leading digital event in Belgium (Brussels, 16-17 October 2019). Social…
Digital Marketing Revolution

Digital Marketing Revolution: Mastering Successful Strategies

A [r]evolution is coming soon...  In the rapidly evolving landscape of digital commerce, mastering digital marketing has become a critical factor for success. The Internet Retailer Digital Marketing Report shared by by Digital Commerce 360 …
Facebook Local Search

Facebook Professional Services, the next big thing for Local Search? (2018)

Facebook Professional Services is a new feature - still unannounced - that can be the next big thing for local search in 2016. Update: it's 2018 and the feature hasn't been announced or promoted yet, but it's still there, quite useful. With…
SEO

SEO: 8 top ranking factors for Google in 2017 [infographic]

The Google algorithm keeps on changing regularly, making life harder and harder for SEO experts. Some people assume that SEO is dead, but in fact SEO is alive more than ever. Simply, the old way of doing SEO is dead, or at least it's not bringing…
Content Marketing trends

Content Marketing Trends in 2017: infographic

An interesting infographic by Jomer Gregorio, CEO at CJG Digital Marketing, listing some of the Content Marketing trends to watch out for in 2017. In his work, Jomer summarizes predictions about the evolution of the following 8 aspects that…
Facebook Live Maps

Facebook Livemap: visualizing globalization through user-generated TV

Facebook keeps on packaging user-generated content to offer new product and create new potential advertising spaces. This time the news is called Facebook Livemap. No big announcements before revealing a collection of user-generated live…

Facebook to discard Conversion Tracking Pixel in the second half of 2016

All digital advertisers that are currently using Facebook Conversion Tracking pixels have to move to Facebook Pixel by the second half of 2016. Facebook pixel is a better solution for both building Custom Audiences (e.g. remarketing)…
Linkedin Ads

How to re-target LinkedIn users through other channels

Ok, this method might break some rule, but it can be an effective solution for specific goals, like a very focused lead generation campaign. Let's imagine that your goal is to reach outside LinkedIn, some workers of a few competitors based…
Twitter

Twitter is going to broaden its ads audience

Twitter is going to broaden its ads audience. One of the reasons why Twitter has often been rejected as an advertising channel (sometimes also in our organisation) is that reach is was limited to users who are logged in into the platform. However,…
GTM

Key Elements of a Digital Marketing Agency Proposal

What elements does a client expect to see in a digital marketing agency proposal, for example, when considering a campaign promoting specific products or services? Find out the essential ingredients here. You will get a better idea about…
GTM

Customer Email list on Adwords: social is getting closer to search

New powerful targeting opportunity available in Google Adwords. Customer Emails List (aka digital stalking) allows digital marketers to show ads on Google Search, Display Network, Gmail (new format available through the GDN options) or…
GTM

Upload campaign cost data into Google Analytics: a new free tool available

Importing click and cost data for non-Google search engines and campaigns into Google Analytics allows to compare performance data for Google and non-Google campaigns. OWOX, a #Google Analytics Partner, has created a free add-on that helps…
GTM

Google Adwords hint: add a free advertising space on Youtube videos through CTA-overlay

You have a #Google Adwords account, and you have linked it to a youtube account. Why don't exploit the opportunity to get free Call-to-Action overlay link placed on your video(s)? If you have an AdWords for #video TrueView ad, you can now…
GTM

Top engagement drivers: how to get viral on Facebook

  #Facebook Page Insights, among other things, help to identify what is the most engaging content for your audience. Some content gets viral, while other doesn't get noticed at all. Every content is a meme: some memes survive, going…
GTM

Discrepancy between conversions on Google Analytics and Facebook advertising reports: VTC vs CTC

Have you ever encountered a discrepancy between #Google Analytics performance reports by channel and what's reported by advertising platforms' reports, for example, #Facebook? The former is usually less generous than the latter, and you don't…
GTM

Changes on the Google Display Network: "Other Interest" category will be turned off in January 2015

The "google display network" (GDN) (formerly referred to as the "content network") shows AdWords ads on sites that are not search engines. These content network sites are those that use AdSense and DoubleClick, the other side of the Google…
GTM

Tips to promote mobile apps through digital channels

Making a #mobile app is not the final step to reach a broad mobile audience. In fact, your amazing app can be discovered only by a few friends if you do not push it in the market - or better, in the right market segment(s) - hopefully catching…
Unsplash free photo image bank

Unsplash: free do-whatever-you-want hi-res stock photos

In the era of copyleft and open source, there are still many cases when people steal images for their private purpose with no quoting, no backlink (or no-follow backlink), no request for permission. If not the ultimate solution it seems…
GTM

How to add a Facebook Conversion Pixels through Google Tag Manager

Facebook Conversions Pixels are great tools not just to monitor website or mobile apps conversions - those can also be controlled through #Google Analytics after tagging URLs - but they are also one of the tools needed to optimise campaigns…
GTM

How to increase Facebook organic reach: content and audiences are two key factors

IS FACEBOOK ORGANIC REACH DEAD? Interesting insights by Kimanzi Constable in his post "5 Reasons Why Social-Media Marketing is Overrated". However, I don’t take for granted his first assumption telling that “Organic reach is pretty close…
GTM

MoreMetrics imports additional Social Media metrics into Google Analytics

 * The service MoreMetrics has been discontinued *  MoreMetrics is a new free service provided by the Italian startup Bryo to help you importing some core Social Media metrics like Facebook fans or Twitter followers into any Google Analytics…