Posts

Zero click marketing by digital channel, 2024.

Entering the era of Zero-Click Marketing

Do you remember when all your digital acquisition efforts focused on driving website traffic? Those days are fading fast. After analysing recent trends emerging in major digital platforms worldwide, Rand Fishkin and other digital marketing…
LinkedIn Social Selling Index SSI Explained

Demystifying the LinkedIn Social Selling Index (SSI)

  If you're an avid LinkedIn user or just beginning to explore this professional networking platform, you may have encountered the term "LinkedIn Social Selling Index" or SSI. What is it, and why should you care about it? In this post,…
European Digital Week - Social Media Marketing, LinkedIn KPI

Paolo Margari at the European Digital Week 2020: Video & Social Media Marketing International Conference

I am glad to announce that I will be speaking at the Video & Social Media Marketing International Conference, a Virtual Event from 23 to 26 September 2020, part of the European Digital Week 2020 📌 SESSION: “Enhance your social…
LinkedIn Thought Leadership Guidance Video

Using Thought Leadership to Drive Results via LinkedIn (Video)

Decision makers find thought leadership valuable throughout the funnel; however, sellers and producers don’t seem to truly value the impact of quality thought leadership. Read more
LinkedIn social Media performance dashboard built on Google Data Studio

Enhance your social media dataset to build and visualise insightful KPI's [Free PDF]

 Enhance your social media dataset to build insightful KPI's from Paolo Margari Above, you can find the slides I presented at Digital First 2019, the leading digital event in Belgium (Brussels, 16-17 October 2019). Social…
Linkedin Ads

How to re-target LinkedIn users through other channels

Ok, this method might break some rule, but it can be an effective solution for specific goals, like a very focused lead generation campaign. Let's imagine that your goal is to reach outside LinkedIn, some workers of a few competitors based…