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Periodic Table of Content Marketing free download

The periodic table of Content Marketing: free infographic download

YAPT! (=Yet Another Periodic Table!)

After SEO and Google Analytics, it is time for Content Marketing. Recently periodic tables have become a very fashionable way to provide an (almost complete) overview of digital topics.

Content is king after all – many expert keep on saying – and Chris Lake has just built its periodic table, an interesting infographic published by Econsultancy.

The Periodic Table of Content Marketing, by Chris Lake – free download (png image)

The Periodic Table of Content Marketing - free download

 

The author stated that the table is far from being definitive – the whole environment is affected by frequent changes after all – but it seems a very good overview/check list of such important area for all (digital) marketers.

Its elements have been divided into 8 main areas:

  1. Strategy
  2. Format
  3. Content Type
  4. Platform
  5. Metrics
  6. Goals
  7. Sharing Triggers
  8. Checklist

Can we say “that’s all folks”?

 

periodic table of google analytics

Google Analytics under a chemical perspective: the periodic table (free pdf download)

Can periodic tables be considered infographics? Whatever your answer is, what I am going to present here reminds me of the SEO periodic table published some time ago (and constantly updated).
It is an useful overview that can help beginners to spot whatever has not been considered into their work/analysis/knowledge. 
Have a look at the elements of such an interesting visual guide about Google Analytics main features seen from a ‘chemical’ perspective. It has been made and published by the certified GA expert Jeff Sauer @ Jeffalytics.
GA elements have been splitted into four main categories: Product, Metrics, Reports, and Features.
Are you aware of all its elements? Anything missing?

Little update – On 20th Feb Google Analytics has  redesigned its UI again. Accounts are now listed on a dropdown menu placed in the top right corner.