Posts

Zero click marketing by digital channel, 2024.

Entering the era of Zero-Click Marketing

Do you remember when all your digital acquisition efforts focused on driving website traffic? Those days are fading fast. After analysing recent trends emerging in major digital platforms worldwide, Rand Fishkin and other digital marketing…
Steps to optimise Digital Marketing ROI

15 steps to optimise your digital marketing ROI in 2024

Boost your digital marketing ROI with a smarter budget With economic uncertainty ahead - well, it's a constant, isn't it? - budgets get tighter. That makes Return on Investment (ROI) even more critical. You’ll need to stretch each euro…
Text Posts by TikTok: the new format to challenge X (Twitter) and Threads

After the disappointing Threads, TikTok also tries to challenge X

TikTok levels up with its new text-based format In an exciting turn of events, TikTok, the world-renowned video-sharing social media platform owned by the Chinese tech giant ByteDance, has announced its latest feature — text-based posts. The…
Research on Political polarisation by social media Facebook

The News We See: How Facebook Fuels Political Polarization

,
Research published by Science reveals ideological "echo chambers" on social media Facebook (Meta) has transformed how we get news and information. According to self-proclaims by Meta Inc., over two billion users and counting - or better profiles,…
Threads vs Twitter. Concerns about privacy, censorship and antitrust

Threads, Corruption and Lies *

Threads is not a new social network but rather an extension of an existing one: Instagram.   Threads terrible Terms & Conditions — Video by Greg Johnstone originally published on TikTok (9 July 2023) Have you tried Threads,…
Impact of Generative AI on Journalism, press, social media and communication

Adapting Journalism to AI: The Good, the Bad, and the Profitable

Impact of AI on Journalism Artificial intelligence (AI) has shaken up the journalism industry worldwide. Newspapers are searching for new business models to counterbalance AI's impact and engage their readership. The growing influence…
LinkedIn Social Selling Index SSI Explained

Demystifying the LinkedIn Social Selling Index (SSI)

  If you're an avid LinkedIn user or just beginning to explore this professional networking platform, you may have encountered the term "LinkedIn Social Selling Index" or SSI. What is it, and why should you care about it? In this post,…
European Digital Week - Social Media Marketing, LinkedIn KPI

Paolo Margari at the European Digital Week 2020: Video & Social Media Marketing International Conference

I am glad to announce that I will be speaking at the Video & Social Media Marketing International Conference, a Virtual Event from 23 to 26 September 2020, part of the European Digital Week 2020 📌 SESSION: “Enhance your social…
LinkedIn social Media performance dashboard built on Google Data Studio

Enhance your social media dataset to build and visualise insightful KPI's [Free PDF]

 Enhance your social media dataset to build insightful KPI's from Paolo Margari Above, you can find the slides I presented at Digital First 2019, the leading digital event in Belgium (Brussels, 16-17 October 2019). Social…
Digital Marketing Revolution

Digital Marketing Revolution: Mastering Successful Strategies

A [r]evolution is coming soon...  In the rapidly evolving landscape of digital commerce, mastering digital marketing has become a critical factor for success. The Internet Retailer Digital Marketing Report shared by by Digital Commerce 360 …
Digital Marketing Revolution

Top engagement drivers: how to get viral on Facebook

  #Facebook Page Insights, among other things, help to identify what is the most engaging content for your audience. Some content gets viral, while other doesn't get noticed at all. Every content is a meme: some memes survive, going…
Digital Marketing Revolution

Discrepancy between conversions on Google Analytics and Facebook advertising reports: VTC vs CTC

Have you ever encountered a discrepancy between #Google Analytics performance reports by channel and what's reported by advertising platforms' reports, for example, #Facebook? The former is usually less generous than the latter, and you don't…