Posts

Subdomain

Tidy up your subdomain and multidomain web metrics with Google Tag Manager

SITUATION Let's suppose that you have two sites to track, a main site and its subdomain www.mysite.xyz thirdlevel.mysite.xyz (for example it can be a specific product minisite or an ecommerce platform, a campaign landing page, etc.) OBJECTIVE…
Google Databoard

The continuing r-evolution of Google services/tools and its benefits for the marketing industry: Think Insights & Databoard

,
Marketing paid services are struggling against the fact that Google offers the same tools at no cost. From analytical tools to tag management, from videoconferences to market researches, Google is offering to business a wide range of fundamental…
Google Tag Manager

Event Tracking Automation for Google Tag Manager: downloads, outbound links, email, podcasts

Update: with GTM v2 many things changed. You can have a look at a comprehensive article by Simo Ahava on how to setup event tracking on Google Tag Manager. Are you using Google Tag Manager? Great. There's a way to automate the process…