Posts

GTM

How to add a Facebook Conversion Pixels through Google Tag Manager

Facebook Conversions Pixels are great tools not just to monitor website or mobile apps conversions - those can also be controlled through #Google Analytics after tagging URLs - but they are also one of the tools needed to optimise campaigns…
Google Universal Analytics UA

MoreMetrics imports additional Social Media metrics into Google Analytics

 * The service MoreMetrics has been discontinued *  MoreMetrics is a new free service provided by the Italian startup Bryo to help you importing some core Social Media metrics like Facebook fans or Twitter followers into any Google Analytics…
Google Universal Analytics UA

Did you know Google+ Ripples? It helps you monitor shares of a post on Google Plus

UPDATE: Google+ Ripples has been terminated on 20th May 2015.   Last 20 January, the Google webspam team leader Matt Cutts posted about decay and fall of guest blogging for SEO. Whatever he says in his blog sound like the Bible for…
periodic table of google analytics

Google Analytics under a chemical perspective: the periodic table (free pdf download)

Can periodic tables be considered infographics? Whatever your answer is, what I am going to present here reminds me of the SEO periodic table published some time ago (and constantly updated). It is an useful overview that can help beginners…
Subdomain

Tidy up your subdomain and multidomain web metrics with Google Tag Manager

SITUATION Let's suppose that you have two sites to track, a main site and its subdomain www.mysite.xyz thirdlevel.mysite.xyz (for example it can be a specific product minisite or an ecommerce platform, a campaign landing page, etc.) OBJECTIVE…
Google Tag Manager

Event Tracking Automation for Google Tag Manager: downloads, outbound links, email, podcasts

Update: with GTM v2 many things changed. You can have a look at a comprehensive article by Simo Ahava on how to setup event tracking on Google Tag Manager. Are you using Google Tag Manager? Great. There's a way to automate the process…
Import Google Analytics conversion goals into AdWords

Google Analytics conversion goals now available on AdWords

In a post published on 29 April 2013, Google announced that Starting in mid June, you'll be able to import your Google Analytics goals into AdWords shortly after they're configured. As usual, data for those goals will be available about two…
New screen for GA Goals set up

New Conversion Goal setup interface on Google Analytics

Many people do not set up Goals on their ##google Analytics account. That's a shame, because despite not having an ##ecommerce website, Goals help them to 1) deep dive into the most challenging side of the analytics world (where the magic rule…
Google Analytics filter social media channels

Google Analytics custom filters to tidy up your metrics: how to split up social media from referrals

Note: The Google URL Builder has been updated; therefore, I advice to have a look to this interesting guide written by Prateek Agarwal. This post is about adding a custom filter to refine your Medium report on Google Analytics. I am…
Google Universal Analytics UA

How to track each Google country search engine on Universal Analytics

  Have you tested Universal Analytics by Google? If you haven't (yet), just create a new free GA profile and you will now have the option to choose between the old and the new route - which not surprisingly is still in beta. You will…