Latest Digital Marketing Insights & Guides
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Latest Digital Marketing News & Insights
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- Social media users will surpass linear TV viewers next year August 29 If TikTok is banned, high-profile creators may turn to Facebook over Instagram August 28
- CMOs Called Out For Reliance On AI Content For SEO via @sejournal, @martinibuster
- Social Media Compliance in Regulated Industries: 2024 Guide
- The 2024 Guide to TikTok Marketing: Tips, Examples, & Tools
- Threads Adds Option to Rearrange Columns on Desktop
- Google Debunks Outbound Links For SEO via @sejournal, @martinibuster
- 7 Ways YouTube Can Transform Your Brand’s Digital Presence
- Snapchat Reawakens Retro Trends With Latest Update
- 10 Reasons To Develop an Employee Advocacy Program [Infographic]
- When to Use AI: Lessons From My Fave Library
- Mastering the Art of the Cold Open in Storytelling
- Threads Continues To Gain Momentum Based on Download Charts
- An Overview of TikTok’s Advanced Ad Performance Tracking Tools [Infographic]
- Google Gemini Now Accessible From Chrome Address Bar via @sejournal, @MattGSouthern
- How Google’s New Gemini Gems AI Experts Can Boost SEO via @sejournal, @martinibuster
- New Report Looks at Social Shopping Adoption and Trends
- Social media is the new search engine. Are you ready?
- Test Interests and Lookalikes vs. Advantage+ Audience
- Google Relaunches AI Image Creation With New Safeguards via @sejournal, @MattGSouthern
- The complete guide to create your employee advocacy content strategy
- The state of ad creative: The evolution of production and optimization in the age of AI and automation
- I Disavowed “Toxic Backlinks”: Here’s What Happened
- Why you can’t trust agencies, Power of words, Why depth and non-obvious content crush everything else, and Cable TV business crumbles
- Here’s How You Can Outsource SEO Easily and Effectively (+ Best Practices)
- 10 Sprout social media reports
- 11 Ways To Do SEO Content Research Beyond Competitor Analysis via @sejournal, @himani_kankaria
- Yelp Sues Google Over Local Search Dominance via @sejournal, @MattGSouthern
- How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]
- Gen Z, AI, and the Power of Creator Marketing
- 7 Ways to Use AI for A/B Testing: An In-Depth Guide [+ Expert Tips]
- The Beginner's Guide to the Competitive Matrix [+ Templates]
- Ask An SEO: How To Find The Right Long-tail Keywords For Articles via @sejournal, @rollerblader
- Make an Open-and-Clicked Case: 19 Do’s and Don’ts To Improve Your Email Marketing
- Media Briefing: The 2024 media glossary, pt. 2
- ‘Isn’t this more of a quid pro quo?’: Confessions of an agency CEO on kickbacks in retail media landscape
- Boosted by sports interest and AI, Stagwell expands AR platform with first MLS partnership
- How creator-owned teams are shaking up the esports industry
- Car brands from BMW to Volkswagen lean into in-car gaming
- X Could Be Banned in Brazil This Week
- Your User Experience Strategy Needs an Overhaul: Here’s How
- Ditch the Cookies: Embrace First-Party Data for Smarter Marketing
- Google Introduces New Consent Management Tools For Advertisers via @sejournal, @MattGSouthern
- Google Shows 7 Hidden Features in Google Trends via @sejournal, @martinibuster
- Threads Takes Next Steps Toward Fediverse Integration
- Threads Takes Next Steps Towards Fediverse Integration
- Google Rolls Out Tag Diagnostics Tool To Improve Data Quality via @sejournal, @MattGSouthern
- Social Media SWOT Analysis: How to Dig Up Impactful Insights
- Best Times to Post on Instagram in 2024 (And Why)
- How To Set and Exceed Social Media Goals [9 Examples]
- WordPress Elementor Widgets Add-On Vulnerability via @sejournal, @martinibuster
- Short-Form vs. Long-Form Content: An Ultimate Guide to Choosing the Right Format
- ChatGPT Outage Crashes Service For OpenAI via @sejournal, @martinibuster
- 5 AI tools to explore and enjoy your vacation
- Marketing Fundamentals
- What is Post-Conversion Optimization?
- Niche marketing: How brands can use influencers to reach niche pockets of the internet
- The Strain on B2B CMOs: Pressure, Layoffs, and Longer Deal Cycles
- How to Unlock New Upselling Opportunities: The Case of E-Gift Cards
- InfoSum and WPP’s Choreograph strike an umbrella clean-room data partnership
- The billion-dollar one-person SEO agency: Fiction or the future?, and CNET is sold for a $400M loss
- How to sell on Instagram in the UK
- How My Brand Went Viral: 16 Small Brands That Made It Big (And What You Can Learn)
- What Jobs Will AI Replace & Which Are Safe in 2024 [+ Data]
- How to Use AI for Technical SEO, Straight from HubSpot's Tech SEO Team
- Top Shopping Trends of 2024 & How They've Changed [New Data]
- Is Value-Based Bidding Your Ticket To Higher Quality Leads? via @sejournal, @adsliaison
- Content Governance Is a Must for a Successful Content Strategy
- Source Medium Google Analytics: All You Need To Know
- Google Business Profile Video Verification Best Practices via @sejournal, @sherrybonelli
- Google Says If Internal Nofollow Links Send A Quality Signal via @sejournal, @martinibuster
- 7 ways to keep up with the Paralympic Games Paris 2024 on Google and YouTube
- The YouTube Growth Strategy Mr. Beast, Cocomelon, & Like Nastya Use to Dominate the Internet (Creator Remixes 2024)
- Google Says Best Practices Can Have Minimal Effect via @sejournal, @martinibuster
- Retailers need more than ‘bells and whistles’ to scoop up media dollars, buyers say
- Why Wendigoon and other creators are taking talent management into their own hands
- Future of TV Briefing: ViX COO Rafael Urbina on why TelevisaUnivision’s streamer is loading up on live sports
- How to Build an Efficient Social Media Approval Workflow in 2024
- YouTube Rolls Out Paid Courses To More Channels via @sejournal, @MattGSouthern
- When AI Should Step Aside for Human Brilliance
- Trump vs. Harris: Who Will Master the Art of Campaign Marketing?
- How United Airlines Turned Real-Time Data into CX Gold
- Holiday Retail Success: Just Make Your Brand Human
- How Hospitality Marketing Has Changed Since the Pandemic
- Always up-to-date guide to social media image sizes
- How To Make A Sales Funnel
- Experian, Intuit Mailchimp and Rise are among this year’s Digiday Technology Awards finalists
- Google On YouTube “Cannibalization” Of Web Content via @sejournal, @martinibuster
- How To Make Good Facebook Ads That Convert: 5 Best Practices
- Travel SEO: 8 Strategies From Actual Travel Publishers and SEOs
- WordPress Translation Plugin Vulnerability Affects +1 Million Sites via @sejournal, @martinibuster
- Social Media Content Plan: What You Need to Succeed
- So You’ve Been Asked To “Humanize” AI Content
- What Makes a Good Website? The Only 2 Things That Matter
- Criteo seeks new chief executive after Megan Clarken announces pending exit
- What are Automatic Adjustments?
- Leveraging Partnerships for Growth in B2B Business
- The 5Ws of Connecting Effectively With B2B Buyers [Infographic]
- Global Ad Spend Outlook for 2024-2026
- Google Introduces New AI Features For Retailers Ahead of Holiday Season via @sejournal, @MattGSouthern
- SEOzempic: Quality Over Quantity For Google Indexing via @sejournal, @Kevin_Indig
- Introducing SEOntology: The Future Of SEO In The Age Of AI via @sejournal, @cyberandy
- MrBeast goes corporate, How Costco sells $9000 exercise equipment for $100, and Is using the word “AI” in your marketing dead?
- Picture perfect: celebrating creators who capture a photo a day
- Social Media Monitoring: Essential Strategies for Online Success
- Influencer Marketing Strategy: How to Build a Plan Creators & Customers Will Love [+ Templates]
- The Losing Test That Led to 4% More Leads (We Took the L so You Don’t Have To)
- 16 Great Examples of Welcome Emails for New Customers [Templates]
- Inclusion as a Customer Acquisition Strategy (+ Examples)
- How Social Media Listening Can Increase Customer Advocacy: 4 Methods to Use
- Google Updates ProfilePage Structured Data Documentation via @sejournal, @martinibuster
- How To Rise Above the Content Noise
- How CMS Innovations Help Future-Proof Your Business [Sponsored]
- Google Updates Organization Structured Data Documentation via @sejournal, @martinibuster
- How IBM and the US Open are using Watsonx to create more AI-generated tennis content
- Marketing Briefing: Inside some of advertisers’ challenges in the 2024 election cycle
- Amid layoffs and cost cutting, Time CEO Jessica Sibley is expecting a ‘very strong second half’
- Verizon’s internship program has a lower acceptance rate than the Ivy Leagues – here’s how its HR group runs it
- CMO Strategies: A playbook for marketing channels
- How to Test Meta Advertising Targeting Strategies
- 7 Social Video Metrics To Help You Make Better Content
- TikTok Celebrates Post Malone’s New Album, F-1 Trillion, with In-App Experience
- TikTok's US and Global Songs of the Summer 2024 revealed
- TikTok Teams-up with International Paralympic Committee for Exclusive LIVE Content
- The Real ROI of User Experience During Economic Downturns
- The AI Advantage: Is Your CX Falling Behind?
- No More Solo Acts: Why Your CX Needs a Partner Symphony
- Survey Shows Where SEOs Get Their Clients via @sejournal, @martinibuster
- Four social media platforms have a bigger Gen Z audience than linear TV August 26 The combination of social media and video is powerful in B2B marketing August 23
- Google To Replace Classic Merchant Center By September via @sejournal, @MattGSouthern
- How to Create Better Customer Experiences in 2024
- 15 Facebook Ad Tools for Design, Testing, Scheduling, and More
- Google Now Uses Open Graph Title Tag (og:title) For Title Links via @sejournal, @MattGSouthern
- 5 Restaurant SEO Tips Backed by Diners & Data
- Brand Protection and Employee Controls
- 5 Best SEO Audit Tools for More Traffic
- How long will people wait for websites to load in 2024? Survey says…, Why premature marketing diversification is a killer, Did WFH destroy a generation of workers?, and The astrology app that gets 50m TikTok views per month
- AI Email Marketing: How to Use It Effectively [Research + Tools]
- The Top 4 Roadblocks to Your Team's Productivity and How AI Can Solve Them, According to Asana's Head of Corporate Marketing
- Shopify SEO – How To Optimize Your Shopify Site For Google via @sejournal, @lorenbaker
- Google Explains Why Low-Quality Traffic Can’t Impact Rankings via @sejournal, @martinibuster
- How To Maintain Brand Visibility And Thrive In This Evolving Search Landscape via @sejournal, @marthavanberkel
- Marketing for the lulz
- Confessions of a performance marketing ad buyer on ‘uptick’ in platforms’ ad rejections amid election advertising
- Duolingo wants to make its green owl mascot ‘as famous as Pikachu’ with its first pop-up store
- AI Briefing: The AI search race heats up with more audit tools, ads and pending antitrust outcomes
- Media Buying Briefing: Agencies create full-time roles for creators as ‘pirates’ of marketing
- Over a year and a half later, Netflix still has a long road ahead to get advertisers on board
- Google Shows How To Block Bots And Boost Site Performance via @sejournal, @martinibuster
- When to Use Campaign Budget Optimization
- Google Says Title Tags “Maybe” Impact Rankings via @sejournal, @martinibuster
- Google’s Revamped Documentation Shows 4 Reasons To Refresh Content via @sejournal, @martinibuster
- What Is a Content Management System?
- How Marketing Agencies Structure Finances: C Corp vs. Pass-Through LLC
- AI-Driven Content: Transformations and Triumphs
- Google Cautions On Improper 404 Handling via @sejournal, @martinibuster
- Strategic Rebranding: When It’s Necessary, and How to Retain Brand Equity
- Google Confirms AI Overviews Affected By Core Updates via @sejournal, @MattGSouthern
- 6 Ways Spammers Exploit Google With Reddit via @sejournal, @martinibuster
- D2C’s Last Stand: Surviving the Marketing Apocalypse
- The combination of social media and video is powerful in B2B marketing August 23 The Daily: The Other Social Media Guys—Where Pinterest is finding growth, Snapchat+ provides a bright spot, and more August 19
- Best Sites to Buy Facebook Accounts (Bulk & PVA)
- 5 Best Sites to Buy Twitch Viewers (Live Stream Views)
- Perplexity’s pitch deck offers advertisers a new vision for AI search
- Social Media Crisis Management in 9 Steps (2024 Guide)
- How to Make Money on TikTok: 16 Ways That Pay
- Explicitly State the Difference Between Options
- Content Strategy: Study Guide
- How to Generate Quality SEO Leads: 10 Proven Strategies for Success
- Our favorite marketing tools for Q3 2024, and Old marketing that still drives major ROI
- What Is Largest Contentful Paint: An Easy Explanation via @sejournal, @vahandev
- How to Perfectly Manage a PPC Campaign [Template]
- Content Mapping 101: The Template You Need to Personalize Your Marketing
- Key YouTube Stats You Need to Know This 2024
- Solo Stove Brand Reignites Snoop Dogg With Blunt Marketing
- 11 Surprising Uses of ChatGPT—And One That Will Blow Your Mind
- WordPress Cache Plugin Vulnerability Affects +5 Million Websites via @sejournal, @martinibuster
- How To Create Engaging Instagram Carousels via @sejournal, @annabellenyst
- Demure trend sparks brands’ acknowledgment of creators’ contributions to viral trends
- Why puzzle fans lined up around the block for New York Times Games’ first live event
- Meet the company helping creators and brands reach audiences in China
- Understanding the Role of Storytelling for Successful Retail Marketing
- Facebook Boosted Posts: Expert Tips for Great Results [2024]
- Data Confirms Disruptive Potential Of SearchGPT via @sejournal, @martinibuster
- 12 Best Email Marketing Software, Platforms & Services For Small Businesses
- Revolutionizing Visual Content: Generative AI in Action
- Search Ads 360 adds support for Microsoft automated bidding
- Impressions from NYC and urban decadent trends
- What is Topical Authority & How to Build It
- How bid shading drives cost efficiency for advertisers in a world without ad IDs
- Why multichannel TV viewing requires a balance between linear and streaming
- Efficiency, Effectiveness and Time Management with Abigail Barnes
- Keyword Mapping: A Step-by-Step Guide to Better SEO
- A Guide to Telegram Monitoring for Marketing Purposes
- Bad Backlinks: A Complete Guide on Spotting and Avoiding Them
- Lessons Learned from Analyzing 3000 Landing Pages Pt. 2
- 15 Online Review Statistics
- This week on YouTube, August 22, 2024
- How CTV Fits Into Digital Marketing During Holiday Season [Interview With Matt Voda] via @sejournal, @gregjarboe
- Part 3: How To Launch, Manage, & Grow An Affiliate Program Step-By-Step via @sejournal, @rollerblader
- Email Marketing: The Ultimate Guide (Expert Tips + Data to Know)
- How to Use TikTok: A Step-by-Step Guide
- Generative Engine Optimization: What We Know So Far
- Simplifying Google Updates And Communications For C-Level Stakeholders via @sejournal, @TaylorDanRW
- What It Takes To Build a Unified Content Experience
- Duda Announces ActiveCampaign Marketing Automation Integration via @sejournal, @martinibuster
- How extremely online culture is showing up outside of social media from ‘very demure’ to ‘Brat Summer’
- How brands from Walmart to L’Oreal are stepping up their game in Roblox in 2024
- Warner Bros. Discovery International and CNN are extending audience targeting tools in bid for more CTV share
- How Amazon’s generative AI tool for developers is saving 4,500 years of work, $260 million annually
- Media Briefing: The 2024 media glossary
- The Complete Guide to LinkedIn Ads in 2024
- DM Automation: How to Do It Right (And Not Just on Instagram)
- Google Offers Solutions for Inaccurate Product Pricing In Search via @sejournal, @MattGSouthern
- Google Casts Doubt On Popular SEO Audit Advice via @sejournal, @martinibuster
- Unlock Revenue Growth with These Holistic Marketing Strategies via @sejournal, @hethr_campbell
- 18 AI-Powered Content Creation Tools to Simplify Your Workflow
- Google: Search Console Data Survives After Domain Expiration via @sejournal, @MattGSouthern
- How to Optimize Your Digital Agency’s Ops with Cutting-Edge Tech
- 8 Remarkable SEO Podcasts to Level Up Your Knowledge
- https://www.jeffbullas.com/?p=80836
- How the convergence of sports and streaming creates opportunities for platforms and advertisers
- Google’s Mueller On August Core Update vs. Ranking Bug Effects via @sejournal, @MattGSouthern
- Lessons Learned from Analyzing 3000 Landing Pages Pt. 1
- The Weeknd LIVE from São Paulo: Exclusive Concert Experience on YouTube
- Hospitality Trends Through the Lens of Travel Influencers
- How To Identify & Reduce Render-Blocking Resources via @sejournal, @abbynhamilton
- Google's Known Ranking Factors: What to Know in 2024
- 22 Tips to Write Catchy Email Subject Lines [+ Examples]
- The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence
- 31 Great Content Writing Examples, Tips, and Tools
- How to Use Google Analytics for Social Media Tracking
- Google Quietly Launches New AI Crawler via @sejournal, @martinibuster
- Non-Digital Marketing Factors That Hurt Digital Marketing ROI via @sejournal, @coreydmorris
- Future of TV Briefing: 8 charts that sum up the state of streaming advertising
- Five key signs that Reddit is getting ready to launch its own search ads business
- Teaming up to educate the market: A conversation with two in-game advertising CEOs
- Georgia-Pacific’s in-house media unit is doubling down on audio streaming
- What Gartner’s 2024 digital ad hype cycle shows about marketing innovation and adoption
- 60+ B2B Marketing Stats (2024)
- Meta’s New Ad Tools Promise More Precise Customer Targeting via @sejournal, @MattGSouthern
- Google’s Martin Splitt On Why Pages Aren’t Indexed via @sejournal, @MattGSouthern
- How To Choose The Best PPC Management Agencies: 9 Steps
- Google’s Gary Illyes Continues To Warn About URL Parameter Issues via @sejournal, @MattGSouthern
- Breaking Free: Lessons Learned Transitioning from Corporate to Entrepreneur
- 50 Bootstrapped SaaS Companies Dominating SEO in 2024
- Discover AI Personalization: Your Customers are Unique, Your Marketing Should Be Too
- Level up your gameday with the latest NFL Sunday Ticket features
- How To Craft A Winning SEO Strategy via @sejournal, @Kevin_Indig
- The Future of SEO: How People Will Get Their Questions Answered in 2+ Years
- "BOOOKS" on the Road: How one creator made her bookstore dreams come true
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