Latest Digital Marketing Insights 2021
Never miss the most relevant news and guides from relevant magazines and blogs on SEO, SEA, social media marketing, UX, web analytics, eCommerce, conversion rate optimization, lead generation, affiliate marketing and more. Read the insights by the top industry experts.
Updated in real-time.
- What Google’s Indexing Looks like From Discovery to Ranking via @sejournal, @martinibuster
- Checking Your Page Size for SEO: A Complete Guide via @sejournal, @BrianHarnish
- How Google Analyzes Web Page Content and Weights It via @sejournal, @martinibuster
- 16 Reasons Why Social Media Is Important To Your Company via @sejournal, @coreydmorris
- Crawl Errors & Crawl Budget: Are They Google Ranking Factors? via @sejournal, @annaleacrowe
- Twitter Spaces for Business: How to Start and Manage Your Space
- IndexNow Elicits Mixed Reactions Including Skepticism via @sejournal, @martinibuster
- Business reopenings have flattened while new leisure and hospitality openings drove growth, according to Yelp
- Instagram Adds More Demographic Insights For Businesses via @sejournal, @MattGSouthern
- 5 New Google Quality Rater Guidelines Updates & Why They Matter via @sejournal, @lilyraynyc
- YouTube Announces Live Shopping and CTV Product Updates via @sejournal, @gregjarboe
- How to Translate Foot Traffic Into Digital Sales
- Google Alerts Not Working, Here Are 3 Free Alternatives via @sejournal, @MattGSouthern
- How to Create an Editorial Calendar in Google Calendar [Free Templates]
- What is AdTech [+Types Worth Investing In]
- What Are Content Managers, and How Do You Become One?
- Tracking Update Could Net Apple Billions In Search Ads Revenue via @sejournal, @mirandalmwrites
- An overview of our rater guidelines for Search
- How To Spy On Competitors With Python & Data Studio via @sejournal, @seocounseling
- Rejoice Ojiaku and hasOptimization named 2021 winners of Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing
- How to Use Facebook Ad Analytics (Part 2)
- I Lost 90% of My Organic Search Traffic – What Happened? via @sejournal, @rollerblader
- Meet your Search Engine Land Awards Search Marketers of the Year
- Announcing the Search Engine Land Awards 2021 Winners
- 4 Tips for Proactive Online Reputation Management via @sejournal, @tonynwright
- Google search quality guidelines update expand YMYL category, defines lowest quality content and more
- 3 Proven Tips For Creating Paid Social Campaigns That Convert via @sejournal, @hethr_campbell
- 10 reasons to attend SMX online Nov. 9-10
- Should You Worry About YouTube AdBlock? 4 Tips for Video Marketers
- Surprising Facts About E-A-T & SEO via @sejournal, @martinibuster
- After 13 years, Frédéric Dubut, principal product manager, core search & AI, departs Microsoft
- Getting Started With TikTok Ads: What Marketers Need to Know
- Index when? IndexNow, say Bing and Yandex; Tuesday’s daily brief
- Google Bowling: Tool Saves Advertisers from 3-strike Suspension via @sejournal, @martinibuster
- Microsoft Advertising’s Health insurance ads are here in time for open enrollment
- Yoast SEO 17.4: Performance, web stories and News SEO
- News Publishers, This Is The Event You’ve Been Waiting For! via @sejournal, @NewsSEO_
- Automatic Clarity Integration Coming to Microsoft Advertising Accounts via @sejournal, @mirandalmwrites
- How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide
- How to Implement a Brand Activation Strategy [+Examples]
- IndexNow is Key to Instant Search Engine Indexing via @sejournal, @martinibuster
- Webinar: Trends & Developments in Digital Commerce From the Latest Analyst Research
- How to Do Quarterly Content Planning to 10x Content Output
- Webinar: The Future of Marketing 2021
- A Technical Guide to Google’s PageSpeed Insights Reports via @sejournal, @madmanick
- 10 copywriting tips – from experts to experts
- The Enterprise Architect & SEO: Why You Still Need Friends in IT via @sejournal, @makhyan
- How to Make Pinterest Profitable for You- Ep. 244 via @sejournal, @Juxtacognition
- IndexNow – new initiative by Microsoft and Yandex to push content to search engines
- Core Web Vitals as a Google Ranking Factor: What You Need to Know via @sejournal, @kristileilani
- Webinar: The Skills Dilemma 2022: How can marketing cross the digital chasm?
- What Makes an Ad Memorable? [New Data]
- 5 Underrated Social Media Strategies You Should Start Using Today
- How HubSpot's Email Team is Responding to iOS 15
- Google Changes Review Structured Data Requirements via @sejournal, @martinibuster
- 28 Instagram Stories Ideas for eCommerce Businesses
- How infinite scroll will affect your ad metrics; Monday’s daily brief
- These Pinterest Image Sizes Get Businesses 80% More Traffic
- Messy SEO Part 3: How to find cached images and improve user experience
- Microsoft Advertisers can analyze post-click behavior, analyze engagement with new Clarity integration
- Competitor Paid Search Analysis: Why Is It So Important? via @sejournal, @SimilarWeb
- Click-Through Rate (CTR): Is It a Google Ranking Factor? via @sejournal, @mirandalmwrites
- Prioritize Quantitative Data with the Pareto Principle
- How to Handle Category Outliers in Your IA
- Content Length: Is It a Google Ranking Factor? via @sejournal, @MattGSouthern
- How to Find & Optimize Your MVPs (Most Valuable Pages) via @sejournal, @LWilson1980
- 3 Scripts for Automating Google Ads Reports in Spreadsheets via @sejournal, @siliconvallaeys
- The Top 10 Digital Marketing Certificate Programs to Enroll In via @sejournal, @JuliaEMcCoy
- The Top 28 Digital Marketing Certificate Programs to Enroll
- How Google Responds to a Site Move via @sejournal, @martinibuster
- What is a Data Warehouse? Everything You Need to Know
- The Best Free Business Budget Worksheets
- How to Set Up Google Analytics for WordPress
- SaaS Marketers: The Paid Social Approach That Works for You via @sejournal, @hethr_campbell
- The possibilities are infinite (or at least the mobile SERPs are); Friday’s daily brief
- What does Google’s infinite scroll on mobile mean for advertisers?
- Big Sites and Website Authority via @sejournal, @martinibuster
- Google Says Improve Content to Recover From Core Updates via @sejournal, @MattGSouthern
- Google on Separating Content By User Intent via @sejournal, @MattGSouthern
- How Many Visitors Should Your Site Get?
- These Tactical Black Friday Ad Campaign Tips Can Increase Your Revenue 200%
- What challenges do FSI brands face in creating next-level digital experiences? [survey]
- Google Mobile Search Updated With Continuous Scrolling via @sejournal, @MattGSouthern
- Continuous scrolling comes to Search on mobile
- Selfridges’ Director of Marketing on the DTC boom and the benefits of brand adjacency
- How to Use a Business Pinterest Account For Marketing and Brand Growth
- Podcast knowledge panels go live in Google Search
- Where Do SEO Professionals Spend Time & Budget? [Survey Results] via @sejournal, @theshelleywalsh
- How Much Should You Spend on Facebook Advertising?
- 10 Uniquely Enterprise SEO Keyword Research Tips via @sejournal, @vandernickr
- The A in E-A-T: What does authoritativeness mean and how can you demonstrate yours?
- 7 Ways to Hold Off Upstart Competitors in Google Ads via @sejournal, @GrpTwentySeven
- Microsoft will shutter LinkedIn in China by the end of the year
- Google rolling out continuous scroll on mobile
- Automated Content Generation for SEO: GPT-3 Possibilities & Pitfalls via @sejournal, @VincentTerrasi
- Top 14 Benefits of Social Media for Your Business via @sejournal, @searchmastergen
- Should the Product Name be in the Heading? via @sejournal, @martinibuster
- Pinterest Ads: How to Get Started
- Search results, but without the search results page; Thursday’s daily brief
- How to Create & Optimize Content for Higher Google Rankings via @sejournal, @hethr_campbell
- FTC Puts 700+ Brands on Notice About Misleading Endorsements and Reviews via @sejournal, @martinibuster
- 3 Daily Paid Advertising Tasks You Should Automate & the Tools You Need via @sejournal, @adzooma
- Google On Small Business SEO & How it’s Changing via @sejournal, @MattGSouthern
- How to Increase B2B Sales 150% During a Slow Q4
- Data Visualization: Tips and Examples to Inspire You
- Using Noindex, Nofollow HTML Metatags: How to Tell Google Not to Index a Page in Search
- Gousto’s CMO: We’re “a data business that loves food”
- A day in the life of… Orsi Jojart, Associate Partner at McKinsey & Company
- How to Get Useful Data From Losing and Inconclusive A/B Tests
- A Guide On How to Use LinkedIn Messaging Ads
- 10 Blogging Tips to Capture the Right Audience (and Keep Them) via @sejournal, @Similarweb
- Towards the UN World Food Day 2021
- Video SEO: 10 Steps to Optimizing Videos for Search and Discovery via @sejournal, @gregjarboe
- Website Accessibility & the Law: Why Your Website Must Be Compliant via @sejournal, @kim_cre8pc
- Code to Text Ratio: Is It a Google Ranking Factor? via @sejournal, @annaleacrowe
- WordPress Proposes Performance Team For Core Web Vitals via @sejournal, @martinibuster
- 10 Facebook Ad Metrics Marketers Must Track
- What is with Google Search updating all the time?; Wednesday’s daily brief
- Google Explains Why Index Coverage Report is Slow via @sejournal, @martinibuster
- Neeva’s ‘FastTap Search’ feature presents direct links instead of a results page
- Yoast SEO Premium comes with Spanish customer support
- Bringing new life to Swedish endangered animals using AR
- Google’s New Best Practices For Writing Page Titles via @sejournal, @MattGSouthern
- The Ultimate Guide to LinkedIn Groups
- 9 A/B Testing Examples From Real Businesses
- What is a YouTube Pre Roll Ad [+9 Examples to Inspire You]
- Google Updates AMP, Mobile Friendly, and Rich Results Testing Tools via @sejournal, @MattGSouthern
- 10 Google Secrets You’ll Want to Know
- On-Page SEO Guide: Strategy, Trends & Expert Advice [Ebook] via @sejournal, @MrDannyGoodwin
- How to Analyze Your Facebook Ad Results
- 15 Interview Questions to Ask Your Next Digital Marketer Candidates via @sejournal, @brookeosmundson
- Does Members-Only or Gated Content Have SEO Value? via @sejournal, @RyanJones
- What does Yoast SEO do?
- A marketer’s guide to China’s key social media and ecommerce trends
- How COVID-19 Impacted Customer Service & What's Next [Data + Expert Tips]
- What is Information Design + How It Can Help You as a Marketer
- What Is First Contentful Paint? + An Action Plan to Improve It
- How to Use Instagram Tagging for More Exposure
- Google Search Console’s public-facing tools to match URL Inspection tool; Tuesday’s daily brief
- NerdWallet blames Google ranking issues in S-1 filing
- Google Explains Rendering and Impact on SEO via @sejournal, @martinibuster
- Video Marketing: The Definitive Guide
- Yelp announces new features for services businesses, including custom search filters, a new review flow and themed ads
- Peter Norvig is stepping back from Google after 20 years
- How to Create the Ultimate Customer-First Content Marketing Plan via @sejournal, @semrush
- How to Run Holiday Promotions for Service-Based Businesses
- 10 of the Best Ad Management Tools for 2021
- StockX: Gen Z consumers are looking for meaning and relaxed about “exploring non-traditional retail channels”
- Why You Should Use Reel Ads For Your Business
- 7 SEO Crawling Tool Warnings & Errors You Can Safely Ignore via @sejournal, @olgazarzeczna
- What is indexing in regards to Google?
- How Does Machine Learning Work in Paid Search Marketing? via @sejournal, @navahf
- Prioritizing Technical SEO Issues - Ep. 243 via @sejournal, @Juxtacognition
- Website Health Check: Top Technical SEO Tips & Tools [Webinar] via @sejournal, @lorenbaker
- Google Search Console testing tools to match URL Inspection tool
- Instagram Promotions: How to Create One in Minutes + 3 Best Practices
- 7 Ways to Use Google Trends for SEO & Content Marketing via @sejournal, @martinibuster
- Surfing the next major wave: Prepare your brand with a composable DXP
- Meet the search marketing experts you’ll train with at SMX
- Facebook Page Optimization Tips for 2022
- Google’s new policy means it literally won’t pay to deny climate change; Monday’s daily brief
- Microsoft announces updates to Smart Pages website builder
- Why CRM (Still) Fails
- Click Depth: Is It a Google Ranking Factor? via @sejournal, @mirandalmwrites
- Remote Usability Testing: Study Guide
- 9 Ways to Encourage Employee Sharing and Engagement on an Intranet
- Canonicalization: Is It a Google Ranking Factor? via @sejournal, @MattGSouthern
- 10 Ideas for YouTube Ads People Won’t Skip
- Google on Product Price As a Ranking Factor via @sejournal, @MattGSouthern
- Inbound Marketing vs. Outbound Marketing
- 13 Examples of Meme Marketing + 4 Best Practices to Follow
- Google is Developing ‘Big Moments’ Feature For Breaking News via @sejournal, @MattGSouthern
- YouTube Rolls Out Automatic Live Captions to All Channels via @sejournal, @MattGSouthern
- Google publishes new help documents on controlling titles and descriptions in search
- 10 of the Worst SEO Mistakes Even the Experts Make via @sejournal, @krisjonescom
- How to Prevent A/B Testing from Slowing Down Your Site
- E-A-T & Link Building: A Guide to Evaluating Prospects via @sejournal, @_kevinrowe
- A Complete Guide to Google Ads Editor via @sejournal, @beyondthepaid
- 4 LinkedIn Video Marketing Mistakes and How to Fix Them
- Something is off with this morning’s newsletter; Friday’s daily brief
- Why Search Console and Analytics Differ in Discover Reporting via @sejournal, @martinibuster
- Google Search Console Adds More Detail to Error Reports via @sejournal, @MattGSouthern
- How to Build Paid Ad Campaigns Around Typos, Misspellings, and More
- What not to miss at October’s Festival of Marketing
- Google Halloween Search Trends For 2021 via @sejournal, @MattGSouthern
- Google takes stand against climate change deniers with new ads and monetization policy
- AMP links in Google Search break with iOS 15
- 6 Pro Tips on How to Make a Facebook Ad Funnel
- How to Prioritize Technical SEO Issues Without Rocking the Web Dev Boat via @sejournal, @zackkadish
- The E in E-A-T: What is expertise, why does it matter and how can you showcase yours?
- How to Market Without Cookies
- Content Repurposing for Travel Brands: A Complete Guide via @sejournal, @seo_travel
- From diversity to ‘seamless shoppability’: agency CEOs discuss the future of marketing and ecommerce
- Google AdSense moves to a first-price auction model
- State of SEO: The Top Opportunities & Risks for the Next 12 Months via @sejournal, @hethr_campbell
- Top 5 Reasons to Attend INBOUND 2021, According to HubSpot's Global Events Team
- Built on GA4, Google announces the new Analytics 360
- 10 Effective Tactics to Defeat Internet Trolls via @sejournal, @JuliaEMcCoy
- Digital Shift Q4 2021Webinar
- How to Design a Data-Driven Marketing Strategy
- Google tackles pollution and competitors with Maps updates; Thursday’s daily brief
- Welcome to spooky season
- Google Rolls Out New Eco-Friendly Search Filters via @sejournal, @MattGSouthern
- UX Conference January Announced (Jan 8 - Jan 21)
- YouTube Adopts More Features From Twitch via @sejournal, @MattGSouthern
- The 7 Best Strategies for D2C Brands
- Google Search Console adds new rich results status reports errors
- How to Get Snapchat Friends (When Nobody Knows You)
- Grow Your Business With Effective TikTok Marketing
- A Complete Guide to Keyword Search Volume for SEO via @sejournal, @marktraphagen
- How to Do Paid Social Without Cookies
- BBB Rating: Is It a Google Ranking Factor? via @sejournal, @MattGSouthern
- 7 Proven Ways to Improve Your PPC Campaign Performance
- What Is a Revenue Model?
- Holiday season SEO: 7 tips to start preparing!
- 16 Web Design Trends to Watch in 2021
- 12 Completely Outdated SEO Practices You Should Avoid via @sejournal, @searchmastergen
- How to Use Facebook Login on Your Website
- Microsoft Advertising will deprecate ETAs too; Wednesday’s daily brief
- WordPress Releases Gutenberg 11.6 – Top 4 Achievements via @sejournal, @martinibuster
- Google on Using CSS to Hide Internal Links via @sejournal, @martinibuster
- Twitter Lets Businesses Apply For Professional Profiles via @sejournal, @MattGSouthern
- Product-Led SEO - Ep. 242 via @sejournal, @Juxtacognition
- 15 Email Personalization Techniques That Work
- The Key Difference Between Multivariate Testing & A/B Testing
- Quality Score: Why It Matters and 6 Steps to Improve It
- The Leader's Guide to Effective Change Management
- 12 Qualities of Great Content Marketers
- Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration
- How To Create Facebook Ads That Stop The Scroll
- The best social media campaigns from September 2021
- How SEO Professionals & Agencies Win New Business [Survey Results] via @sejournal, @theshelleywalsh
- What is Statistical Significance and Why Does it Matter?
- How to Optimize Gallery Page Images for Google Search via @sejournal, @tonynwright
- Free WordPress Astra Plugin Updated with Gutenberg Wireframe Blocks via @sejournal, @martinibuster
- SaaS Marketers: The Paid Social Approach That Works for You [Webinar] via @sejournal, @hethr_campbell
- Why Every Company Needs an Operating Model [+ Steps to Build One]
- 10 Enterprise Page Speed Optimizations & Implementation Tips
- How to Analyze YouTube In-Stream Ads
- Facebook: Have you tried turning it off and on again; Tuesday’s daily brief
- We asked, you answered: Should Google add noindex support to robots.txt? Poll results
- Outbound Links to Authority Sites Good For SEO? via @sejournal, @martinibuster
- Microsoft Advertising: ETA deprecation, auto-generated remarketing lists and Audience Network updates
- Yoast SEO 17.3: Easier and more practical SEO workouts
- How to Generate Leads with Inbound Marketing via @sejournal, @CallRail
- Facebook Explains October 4 Outage via @sejournal, @MattGSouthern
- Facebook, WhatsApp, Instagram Down in “Epic” Configuration Error Outage via @sejournal, @martinibuster
- 10 Ideas For Killer YouTube Ad Creatives
- 27 Marketing Podcasts That Inspire HubSpot's Content Team
- The Beginner's Guide to LinkedIn Marketing
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