Latest Digital Marketing Insights & Guides
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Latest Digital Marketing News & Insights
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- How to set a smart social media budget (and get it approved)
- Google Rolls Out CrUX Vis Core Web Vitals Tool via @sejournal, @martinibuster
- How To Use The New Google Ads AI Image Editor via @sejournal, @brookeosmundson
- With 19 million viewers in its ad tier, Amazon makes a case for Prime Video’s ad business in the U.K.
- Google Phases Out Support For Noarchive Meta Tag via @sejournal, @MattGSouthern
- Clear the Way With UX Writing
- Test Results Highlight Influence of Randomness
- Alofoke takes the stage: A cultural phenomenon, live on YouTube
- How to Safeguard Brand Reputation in an Increasingly Risky Digital Landscape
- The Impact of Privacy Laws on Digital Advertising
- How Corona Found Success With YouTube Shorts
- 20 top Instagram Story apps for better engagement in 2024
- Schedule Instagram Stories like a pro: 4 simple steps for 2024
- The Marketing Trick That Gave Trump a HUGE Edge Over Kamala
- SEO Step-by-Step Tutorial: 3 Essentials for Beginners [+ Next Steps]
- 8 Best Free Website Builders to Check Out in 2024 [+ Pros & Cons]
- 33 Ways to Drive Traffic to Your Website
- Ad Copy Tactics Backed By Study Of Over 1 Million Google Ads via @sejournal, @navahf
- Google Tag Manager First-Party Mode Guide
- How TIAA’s CMO Rejuvenated the Century-Old B2B Brand With Award-Winning Content
- The Surprising Link Between Social Media and Unstoppable Motivation – Is It Real?
- 37 Must-know Instagram statistics for marketers in 2024
- 2 Years of Generative AI in Business: What's Changed?
- The Best Customer Experience Conferences in 2024
- Smooth Operator: Balancing Execution and Strategy in Product Marketing
- Why user-generated content matters and how brands can boost effectiveness October 1 The Daily: How news consumption habits are changing—Will WhatsApp emerge as a hub, how many people use TikTok for news, and more October 1
- Digiday+ Research: How food and beverage startups are leveraging pop-ups for product marketing
- Roblox is starting to take programmatic advertising more seriously
- Future of TV Briefing: How Telemundo is using TV, digital and streaming originals to program its live 24/7 FAST channel
- Snap survey: How brands’ retail media strategies are maturing
- In the wake of Unilever’s media agency assignments, whatever happened to streamlining?
- X Could Prove to Be Worth More Than $44B to Musk and His Companies
- 10+ Key SaaS Statistics to Know
- Google Adds Two New Best Practices For Product Markup via @sejournal, @MattGSouthern
- Google’s Search Liaison Addresses Brand Bias Concerns via @sejournal, @MattGSouthern
- Google’s SEO Tip To Get New Site Picked Up Faster via @sejournal, @martinibuster
- Digitas, Critical Mass and Twitch are among the 2024 Digiday Awards winners
- How to Do a Market Analysis for Your Business in 6 Steps
- 10 Ways Humans Can Get More From LinkedIn Using ChatGPT
- Social media image sizes for all networks [October 2024]
- You're Not The Hero — Your Customer Is
- No Typing Required: How Marketers Can Use ChatGPT Voice Mode to Boost Productivity
- Bing Expands Generative Search Capabilities For Complex Queries via @sejournal, @MattGSouthern
- Simon Taps Influencers To Draw Gen Z to the Mall
- If You Create One Campaign
- Navigating AI Adoption and Use in Marketing: A Strategic Approach
- How Social Media Is Impacting Gen Z's Mental Health [Infographic]
- 250+ Instagram Reel hashtags to boost engagement for your brand
- How brands are overcoming three common challenges when implementing new ID solutions
- Who’s Going To Win the AR Wearables Race?
- 2 Internets: A European And An American Internet via @sejournal, @Kevin_Indig
- From President to CEO: Sprout’s next chapter
- MrBeast, Logan Paul & KSI’s Epic Collab: Genius Yet Controversial?
- AInsights: OpenAI’s o1 Model and the New Era of Generative AI That Can Reason and Learn
- Brand Strategy 101: 7 Important Elements of a Company Branding Plan
- The Ultimate Guide to Instagram for Business [+ Data From 650+ Marketers]
- How to Choose a Marketing Team Structure That Doesn’t Just Look Good on Paper
- Elevate Your 2025 Social Media Strategy with These 5 Trends
- The Marketing Career Path Is Crumbling. What Comes Next?
- The Best AI Search Engines To Try Right Now via @sejournal, @martinibuster
- Making SEO Decisions With Confidence: A Guide To Data-Driven Strategies via @sejournal, @AdamHeitzman
- Meta Llama 3.2’s Vision Reasoning: Why Marketers Should Pay Attention
- Unleashing Marketing Creativity With Low-Code/No-Code Platforms
- Confronting AI and Inequality in the Big Tech Era
- Customer Journey Map? No. You Need a Customer Mode Map
- The Daily: How news consumption habits are changing—Will WhatsApp emerge as a hub, how many people use TikTok for news, and more October 1 Influencer marketing is the most popular strategy on YouTube September 27
- Is That SEO Course Worth Your Time? How To Tell via @sejournal, @MordyOberstein
- What happens in the Google ad tech antitrust trial now that testimony is done?
- Dutch agencies HyperSolid and Superheroes look to make an impact on U.S. shores
- TikTok’s Search Ads are live, but advertisers aren’t ready to reallocate those Google dollars
- Marketing Briefing: Inside the anatomy of a successful brand comeback
- How Disney is nearing its goal to automate 75% of ad sales by 2027
- Results: Identical Ad Sets, a Split Test, and Chaos
- Why Google Lighthouse Doesn’t Include INP, A Core Web Vital via @sejournal, @MattGSouthern
- Google AIO Is Ranking More Niche Specific Sites via @sejournal, @martinibuster
- 12 Link Builders Share Strategies That Work in 2024
- 11 Affiliate Marketers Share Genius Tips for 2024
- Google Updates Search Console With Sticky Filters via @sejournal, @MattGSouthern
- How to perform a social media competitive analysis (+ free template)
- Google’s UGC Push: Sullivan Explains The Shift In Search Results via @sejournal, @MattGSouthern
- The Money in Marketing AI is in the Ugly, Not the Sexy
- Meta Ads Millions Game Show: Test Your Ads Knowledge
- New brands jump at endorsement deals with influencers, celebrities: study
- 100 Most Asked Questions on Google in 2024
- How publishers empower teams for data activation
- Unleash the Leader Within: Introducing Mindshift, My First Book Since 2019
- Relationship Cultivation Strategies: 3 Ways to Build Event Connections
- So you wanna build a community on YouTube?
- 3 Easy Steps to Build Your Brand Promise [+ Examples]
- Top 5 Use Cases for AI Personalization in Marketing
- The 11 Best SEO Books You Should Read via @sejournal, @BrianHarnish
- AI & Automation for SEO: Scale Efforts and Drive Revenue [Live Webinar] via @sejournal, @lorenbaker
- 3 Client Experience Must-Dos To Drive Your Organization’s CLTV via @sejournal, @alexanderkesler
- Breaking point or breakup? Why publishers fear a Google ad breakup could backfire
- Why U.S. sports teams like the Chicago Bulls are betting on international audiences for growth
- Media Buying Briefing: Influencer agencies expand into talent management to reach more creators
- Digiday+ Research Deep Dive: Instagram loses value in the eyes of publishers
- The rise, stall and fall of Oracle’s advertising business
- Meltwater Reviews: What 2,000+ Reviews Reveal About the Tool
- Instagram Chief Says ‘Following’ Feed Option Won’t Work
- Instagram sees drop in publisher engagement, ad spend September 30
- Snapchat Influencers Are More Likely To Drive Purchase Results, Report Finds
- X Needs To Pay $5M in Fines Before Brazil Reinstatement
- YouTube Pulls Music by Big Name Artists in Latest Licensing Dispute
- Google Clarifies Simultaneous Use of Canonical & Noindex via @sejournal, @martinibuster
- Have Questions About Meta Ads?
- 8 SEO Hiring Managers Share Their #1 Interview Question
- Real Estate SEO: 6 Things You Can Do to Compete With Big Sites
- TikTok Magic: How Four Brands Cashed In on Going Viral
- From Chaos to Clarity: AI-Powered Thought Organization for Marketers
- Should You Use the Same Pixel on Multiple Websites?
- Agency Tools on the Bleeding Edge
- 5 Best sites to Buy Gmail Accounts (PVA & Aged)
- Your DX Stack Needs a Makeover: Here’s How to Get It Right
- ChatGPT Desktop: Your Personal Generative AI Gets Office Makeover
- Personalization in Contact Centers: Benefits and Best Practices
- Influencer marketing is the most popular strategy on YouTube September 27 YouTube’s new features emphasize community, genAI to enhance social features September 25
- WordPress Gives WP Engine Users A Reprieve via @sejournal, @martinibuster
- 32 Instagram features marketers need to know in 2024
- Yoast Co-Founder Suggests A WordPress Contributor Board via @sejournal, @martinibuster
- 10 advanced social media copywriting best practices
- 7 Tips for Successful Discoveries
- Accelerating Research with AI
- What Do the Latest SEO Stats Reveal? 25 Surprising Trends You Need
- AI and the Modern Marketer: Navigating the Changing Job Market
- The Secret Frameworks (Mental Models) Behind the Success of 10 Famous Entrepreneurs
- The Marketing Playbook Behind the $200M Company, Dude Wipes
- The First 5 Things I’d Do if I Were Starting My Business Over Today
- A Beginner's Guide to Data Flow Diagrams
- Unpacking NerdWallet’s SEO: 10 Things I Discovered
- 9 Successful PR Campaign Examples, According to the Data
- The Twitter Ads Playbook for 2024: What’s Everyone Missing?
- Faceted Navigation: Best Practices For SEO via @sejournal, @natalieannhoben
- Where LinkedIn’s AI Move Went Wrong
- Total Addressable Market: How to Estimate It and Source Data
- Life After Third-Party Cookies: What’s Next for Data-Driven Marketing?
- How To Set Up Your First Paid Search Campaign via @sejournal, @brookeosmundson
- AI Briefing: FTC cracks down on deceptive marketing tactics, fake reviews
- How Axios increased its pre-booked ad revenue by pitching niche audiences
- Mythbuster: What was said, and what was really meant, at the DOJ vs. Google ad tech trial
- The art of negotiating AI deals, according to Time COO Mark Howard
- As Snap gears up to cash in on AR (again), advertisers stand ready for some clarity
- The SEO Checklist Everyone Needs For Maximum Traffic
- Social media for banks: 9 tips to boost trust + engagement
- Squarespace Update Strengthens Its Robust Website Builder via @sejournal, @martinibuster
- Zapier's Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why He's All-In on Influencer Marketing
- The Persuasion Paradox: Why Pain-Based Marketing Fails and What to Do Instead
- Instagram engagement rate: How to calculate yours in 2024
- TikTok and Monumental Sports & Entertainment Announce Partnership
- #1 Billboard Hot 100 Songwriter Amy Allen Takes Center Stage in TikTok’s #BehindTheSong Series
- #CasaTikTok: Celebrating TikTok's Visionary Latin Community
- Subscription Expansion: Enabling More Creators to Enhance Relationships With Their Communities
- Is influencer marketing the new PR?
- AI in ads divide consumers, Should you constantly be making tweaks after algorithm updates?, and Perplexity is running ads during Monday Night Football
- 10 Challenges Marketers Face When Implementing AI in 2024 [New Data + Tips]
- The Best 30-60-90 Day Plan for Your New Job [Template + Examples]
- Maintaining SEO Against Varying International Laws And Regulations via @sejournal, @TaylorDanRW
- How To Find Your Way Through the Marketing Analytics Maze
- Google Updates Their Spam Policy Documentation via @sejournal, @martinibuster
- WordPress Bans Thousands Of WP Engine Customers via @sejournal, @martinibuster
- Four Reasons You Can’t Ignore Branded SEO in 2025
- Digital veteran Amir Malik is poised to join advisory firm Alvarez & Marshall from Accenture Song
- At Meta Connect, a host of new mixed reality hardware and AI updates presented by CEO Mark Zuckerberg
- Fintech face off: PayPal, Klarna and Chime tap A-list celebs to win over shoppers and boost brand buzz
- The Rundown: How esports is capitalizing on its World-Cup-fueled summer heading into 2025
- Media Briefing: Overheard at the Digiday Publishing Summit, September 2024 edition
- YouTube’s new features emphasize community, genAI to enhance social features September 25 Influencers say Meta’s platforms will benefit most if a US TikTok ban ensues September 24
- AI-Driven Creative Analysis: Optimizing Performance in Less Than a Minute
- TikTok Enters Search Ads Market in United States via @sejournal, @brookeosmundson
- WordPress Files to Trademark ‘Managed WordPress’ & ‘Hosted WordPress’ via @sejournal, @martinibuster
- How brands are leveraging holistic video to drive full-funnel performance
- Exploring OnlyFans P&L (Profit and Loss)
- 14 Remote Work Statistics
- Fuel Your Lead Goals: How To Optimize Value-Based Bidding For Maximum ROI via @sejournal, @adsliaison
- X brings back its transparency report for the first time since 2021
- B2B Marketing KPIs vs. Metrics: 24+ Every Business Should Be Tracking
- Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
- Go Behind the Scenes of Award-Winning Conversationally Website With the B2C Content Marketer of the Year
- Google Analytics 4 Email Tracking
- Social Media Flow: Seven Steps for a Seamless Content Strategy
- New Study Finds That Review Requests Should Be Treated Like Customer Service
- Why Your Keyword Strategy Isn’t Driving Enough Traffic (And How to Fix It) via @sejournal, @Moz
- Billups expands its operations in APAC with a new regional CEO
- How Hearst Magazines is maintaining signal strength amid the shift from deterministic to probabilistic modeling
- How Business Insider’s AI-based paywall strategy increased conversions by 75%
- Future of TV Briefing: How publishers are turning podcasts into video talk shows
- How esports team Sentinels plans to become profitable in 2025: A Q&A with CEO Rob Moore
- Influencers say Meta’s platforms will benefit most if a US TikTok ban ensues September 24 The Daily: Very specific 2024 predictions (Fall edition) part 2—Why ByteDance will sell TikTok, a kids online safety law, and a Dish/DirecTV merger September 24
- Unlock Your Brand Story: Lessons from My AI-Assisted Journey
- How to create a social media portfolio: Tips + free template
- The niche creator communities helping people in Italy live more sustainably and confidently
- How clean rooms are cleaning up measurement
- How to use ChatGPT for social media: Expert tips + 75 prompts
- How to work with Instagram influencers, plus the top 20 of 2024
- 16 Digital Transformation Statistics
- TikTok analytics 2024: The ultimate guide for marketers
- How advertisers are connecting CTV and retail media to add value
- Google Removes Cache: Search Operator Documentation via @sejournal, @martinibuster
- SEO Content Strategy: Discovering What Your Audience Wants via @sejournal, @CallRail
- Google’s AI Overviews slammed by news publishers, sites that are susceptible to google’s HCU, Why brand authority matters in SEO, Key takeaways from Google’s search liaison, and How to turn marketing from B*llsh*t to holy sh*t
- How Cutting Distribution Boosted Our YouTube Views by 420% [Expert Interview]
- WP Engine C&D Alleges “Coercive Threats” By Mullenweg via @sejournal, @martinibuster
- Ancestry, Cécred and United Airlines are among the 2024 Greater Good Awards finalists
- 12 Employee Onboarding Statistics
- INBOUND 2024: Co-creating with AI to Drive Growth
- Why marketers are looking to these key trends to inform their holiday campaign planning
- How to Overcome Event Planning Challenges in Hospitality Marketing
- TikTok looks to turn search queries into ad dollars with keyword targeting tool
- AI On Innovation [Part 2]: More Insights From +546,000 AI Overviews via @sejournal, @Kevin_Indig
- Preparing For The Feedless Future With Google Merchant Center Next via @sejournal, @gilgildner
- How to Start a Podcast on Spotify for Free [+ Expert Insight]
- Best AI Tools for B2B Marketing in 2024
- How to Calculate and Manage Your PPC Budget: 12 Experts Share Their Tips
- Isn’t It Obvious? How To Make Content More Useful for Sales
- AI & Creators: The Future of Tech and Creativity
- Map Your Strategic Path to Content Success [Sponsored]
- Social media benchmarks: Q3 2024 data + tips
- From scratch to slam dunk: New York Liberty’s Shana Stephenson on building basketball team’s brand and keeping fans in the game
- Marketing Briefing: Why fractional CMOs are being tapped for ‘impartial’ evaluations of marketing orgs, agencies
- Digiday+ Research News Subscription Index 2024: Washington Post, Vox shift their strategies
- Legal battle aside, here’s all you need to know about TikTok right now
- How often should a business post on social media? [2024 data]
- The Daily: Very specific 2024 predictions (Fall edition) part 2—Why ByteDance will sell TikTok, a kids online safety law, and a Dish/DirecTV merger September 24
- 8 Ways AI Can Help You Understand Your Target Audience Better
- The state of performance marketing | Channels, distribution, conversions and managing advertiser success
- Mullenweg: WP Engine Filed Legal Action Against WordPress via @sejournal, @martinibuster
- The best time to post on LinkedIn: 2024 data for 8 industries
- Reddit Announces AI & Automation Features To Its Ads Manager via @sejournal, @brookeosmundson
- Improve Your Brand’s Influence and Boost Your SEO With These Tips via @sejournal, @lorenbaker
- Should you be spending big money to attend marquee events?, Is LinkedIn or X more powerful?, and How we speak on multiple topics per year at live events
- Google Shows How To Use Alt Text For SEO via @sejournal, @martinibuster
- I Asked 12 SEOs To Share Their Favorite SEO Books
- Highlights from the Singapore Formula 1 Grand Prix to Get Your Heart Racing
- Advanced SEO: My Top 8 Tactics Shared By 107 SEOs
- 16 B2B Social Media Marketing Strategies for Any and Every Industry [Social Media Trends Report Data]
- Visual Storytelling: 10 Stunning Examples to Inspire You
- How to Create an SEO Budget for Max ROI
- How to Get Over the Fear of Creating Thought Leadership Content
- Google AI Overviews (Formerly Google SGE): All You Need to Know
- How To Improve Data Storytelling and Gain More Support in Your Organization
- YouTube Unveils 9 New Features At Made On YouTube 2024 via @sejournal, @gregjarboe
- SEO For Paws Free Live Stream Conference To Support Pet Shelters via @sejournal, @theshelleywalsh
- Former Nike employees are ‘elated’ over new CEO Elliott Hill
- What are the likely Google defense tactics in its existential battle with the DOJ?
- Why StreamElements is launching a ‘side sponsorship’ tool to widen creators’ advertising options
- Journey Further’s Will Anderson starts growth consultancy to work alongside agencies
- Media Buying Briefing: Who controls the balance of power between retail media and media agencies?
- Brands push for apolitical influencers to avoid ‘backlash’ as U.S. presidential election looms
- AI Briefing: This startup is using Salesforce for its AI-powered semantic search for e-commerce
- ‘From the boardroom to the breakroom’: The rise of fractional execs
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