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Marketing Psychology

Framing, Anchoring and Halo Effect: How Marketing Shapes Brand Perception

Marketing isn’t just about pushing products or services. It’s about understanding how people think and using that knowledge to shape perceptions. By tapping into some psychological principles, marketers can create more compelling, impactful…
Content Marketing trends

Content Marketing Trends in 2017: infographic

An interesting infographic by Jomer Gregorio, CEO at CJG Digital Marketing, listing some of the Content Marketing trends to watch out for in 2017. In his work, Jomer summarizes predictions about the evolution of the following 8 aspects that…
Periodic Table of Content Marketing free download

What is an Effective Content Marketing Approach [Infographic]

What is an Effective Content Marketing Approach [Infographic]
Periodic Table of Content Marketing free download

The periodic table of Content Marketing: free infographic download

YAPT! (=Yet Another Periodic Table!) After SEO and Google Analytics, it is time for Content Marketing. Recently periodic tables have become a very fashionable way to provide an (almost complete) overview of digital topics. Content is king…