Posts

Content Marketing trends

Content Marketing Trends in 2017: infographic

An interesting infographic by Jomer Gregorio, CEO at CJG Digital Marketing, listing some of the Content Marketing trends to watch out for in 2017.

In his work, Jomer summarizes predictions about the evolution of the following 8 aspects that characterize contemporary content marketing.

  1. Increase in documented content marketing strategy
  2. Rise of visual content
  3. Content getting more niche-specific
  4. More user-generated content
  5. Promotion to become a priority
  6. More video
  7. Influencer marketing
  8. VR (virtual reality)

Content Marketing Trends in 2017 - Infographic

Periodic Table of Content Marketing free download

The periodic table of Content Marketing: free infographic download

YAPT! (=Yet Another Periodic Table!)

After SEO and Google Analytics, it is time for Content Marketing. Recently periodic tables have become a very fashionable way to provide an (almost complete) overview of digital topics.

Content is king after all – many expert keep on saying – and Chris Lake has just built its periodic table, an interesting infographic published by Econsultancy.

The Periodic Table of Content Marketing, by Chris Lake – free download (png image)

The Periodic Table of Content Marketing - free download

 

The author stated that the table is far from being definitive – the whole environment is affected by frequent changes after all – but it seems a very good overview/check list of such important area for all (digital) marketers.

Its elements have been divided into 8 main areas:

  1. Strategy
  2. Format
  3. Content Type
  4. Platform
  5. Metrics
  6. Goals
  7. Sharing Triggers
  8. Checklist

Can we say “that’s all folks”?