YAPT! (=Yet Another Periodic Table!)
After SEO and Google Analytics, it is time for Content Marketing. Recently periodic tables have become a very fashionable way to provide an (almost complete) overview of digital topics.
Content is king after all – many expert keep on saying – and Chris Lake has just built its periodic table, an interesting infographic published by Econsultancy.
The Periodic Table of Content Marketing, by Chris Lake – free download (png image)
The author stated that the table is far from being definitive – the whole environment is affected by frequent changes after all – but it seems a very good overview/check list of such important area for all (digital) marketers.
Its elements have been divided into 8 main areas:
- Content Type
- Sharing Triggers
Can we say “that’s all folks”?