European Digital Week - Social Media Marketing, LinkedIn KPI

Paolo Margari at the European Digital Week 2020: Video & Social Media Marketing International Conference

I am glad to announce that I will be speaking at the Video & Social Media Marketing International Conference, a Virtual Event from 23 to 26 September 2020, part of the European Digital Week 2020 📌 SESSION: “Enhance your social…
1common Club - Tech and smart gadgets shop

1common Club, the shop for all tech and smart gadgets lovers

I'm proud to announce a newborn by Oltre.Digital! 1common Club is a brand-new collection of excellent tech devices, an uncommon club for everyone that loves useful technology. Not only prosumers but also people that want to improve their…
11 Growth Tactics for your Ecommerce Business - Ebook download

11 growth tactics for your eCommerce: free eBook download

LinkedIn Thought Leadership Guidance Video

Using Thought Leadership to Drive Results via LinkedIn (Video)

Decision makers find thought leadership valuable throughout the funnel; however, sellers and producers don’t seem to truly value the impact of quality thought leadership. Read more
Latest Digital Marketing Trends Video

10 digital marketing trends to follow in 2020 (Video)

From online advertising innovation to social media, from programmatic to voice marketing, check what's going on in Digital Marketing. Here you can find the top 10 trends to follow (also) in 2020.

Top SEO tools by Google Search Volume Growth: the status in 2020

Exploding Topics by Brian Dean analyzed Google search volume growth for the most well-known SEO tools between 2014 and 2019. Here the full findings. Here's the ranking of SEO Tools based on Google search volume growth over the last…
Italian food ecommerce

Discover Spaccio Italia, the e-commerce of Italian gastronomic excellence

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I am happy to announce the launch of SpaccioItalia.com, an e-commerce platform that offers an accurate selection of Italian gastronomic products on sale in over 50 countries. It's a new arrival by Oltre Digital. We have chosen over 4000 excellent…
e-scooter brussels voucher scooty felyx

Get free minutes on Brussels scooters: vouchers & coupon code 2024

The shared mobility services market is dynamic in many cities, including Brussels, the Belgian capital. Let's have a look specifically at the e-scooters. Scooty (red) was the first to appear in the city in 2016, followed by Felyx (green).…
Ferruccio Lamborghini

Marketing according to Ferruccio Lamborghini. The importance of customer service (video interview)

The importance of customer service, which is fundamental for a successful company. Something that unfortunately many companies never learn. Video extracted from an interview with Ferruccio Elio Arturo Lamborghini (1916–1993), the Italian…
Pasta Magic Formula

The pasta magic formula to determine how much quantity should be served per person

This is not a usual topic for me, however, it might be useful to some of the readers. Pasta is undoubtedly the queen of the Mediterranean diet. Answering a question on Twitter, I have provided my ideal formula that I am glad to share it here…
How AI will influence elections

AI will deeply influence election results. Wherever, forever.

Politics is still partly exempted from new concepts like marketing/propaganda automation, machine learning, AI, and quantum computing. The decisional process reminds what politicians used to do 100 years ago or more. Despite the constantly…
Facebook Instagram Ads Trends Video

Important updates from Facebook, Instagram and Messenger (Video)

What's new from Facebook and its ecosystem in the second half of 2019? Watch this short video with all the news you need to know.
A paywall news website

How to remove paywall sources from Google News

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TLTR: Try this Chrome extension - it's not guaranteed that it works for all websites or that it remain available in the future. The paywall is a tool to restrict access to users who have paid to subscribe to a website. In recent years…
digital marketing

Countdown to Chrome warning for non-https websites

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HTTPS is a secure protocol that helps defend your visitors' info by encrypting knowledge traveling between the internet browser and the server. Google AdWords already recommends (and in some cases, requires) that every one URLs use the…
Klout score alternatives Kred, Skorr

Klout is dead. What are the social score alternatives?

The epic Klout score, acquired by the digital marketing company Lithium for 200 million, has been killed.   What was Klout "Klout was a website and mobile app, launched in 2008, that used social media analytics to rate all social media users according…

Save Street Photography from EU’s GDPR! Sign the petition

Street photography is at risk with the new EU's GDPR, in force starting from the 25th May 2018. Your dreamy picture of that girl in the sunflower field is the “collection and sharing of personal data” in the eyes of a data protection officer…
education

Wireless.Education: learn anything, anywhere

Technology has increased the chances to learn many topics from anywhere. MOOCs (Massive Open Online Courses) are an example of mass study, where prestigious universities given anyone the opportunity to access quality training for free or for…
Facebook Local Search

Facebook Professional Services, the next big thing for Local Search? (2018)

Facebook Professional Services is a new feature - still unannounced - that can be the next big thing for local search in 2016. Update: it's 2018 and the feature hasn't been announced or promoted yet, but it's still there, quite useful. With…
Yahoo 1996

Yahoo! killed Aviate and sold Flickr

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I'm a proud user of both Aviate (Android launcher, the most useful amont dozens I tried, IMHO) and Flickr (image hosting, my account dates back to 2005 with over 7 million photo views). Yahoo!, now owned by Verizon, acquired Flickr in 2005.…
Startup founders age

Experience comes with age: on average, the founders of the most succesful startups are 45 years old

Experience comes with age. According to a paper published on April 2018, "the average age of a startup founder is about 41.9 years of age among all startups that hire at least one employee". Many observers and investors believe that young…
SEO

SEO: 8 top ranking factors for Google in 2017 [infographic]

The Google algorithm keeps on changing regularly, making life harder and harder for SEO experts. Some people assume that SEO is dead, but in fact SEO is alive more than ever. Simply, the old way of doing SEO is dead, or at least it's not bringing…
Content Marketing trends

Content Marketing Trends in 2017: infographic

An interesting infographic by Jomer Gregorio, CEO at CJG Digital Marketing, listing some of the Content Marketing trends to watch out for in 2017. In his work, Jomer summarizes predictions about the evolution of the following 8 aspects that…
Best Digital Marketing Tools Opportunities

Interesting opportunities: DMARC

Here we publish some interesting opportunities spotted online.   Ever heard of DMARC? DMARC (Domain-based Message Authentication, Reporting and Conformance) is an email authentication system that protects your organization’s domains…
GTM

What is an Effective Content Marketing Approach [Infographic]

What is an Effective Content Marketing Approach [Infographic]
Facebook Live Maps

Facebook Livemap: visualizing globalization through user-generated TV

Facebook keeps on packaging user-generated content to offer new product and create new potential advertising spaces. This time the news is called Facebook Livemap. No big announcements before revealing a collection of user-generated live…

Facebook to discard Conversion Tracking Pixel in the second half of 2016

All digital advertisers that are currently using Facebook Conversion Tracking pixels have to move to Facebook Pixel by the second half of 2016. Facebook pixel is a better solution for both building Custom Audiences (e.g. remarketing)…
Linkedin Ads

How to re-target LinkedIn users through other channels

Ok, this method might break some rule, but it can be an effective solution for specific goals, like a very focused lead generation campaign. Let's imagine that your goal is to reach outside LinkedIn, some workers of a few competitors based…
Twitter

Twitter is going to broaden its ads audience

Twitter is going to broaden its ads audience. One of the reasons why Twitter has often been rejected as an advertising channel (sometimes also in our organisation) is that reach is was limited to users who are logged in into the platform. However,…
GTM

Key Elements of a Digital Marketing Agency Proposal

What elements does a client expect to see in a digital marketing agency proposal, for example, when considering a campaign promoting specific products or services? Find out the essential ingredients here. You will get a better idea about…
GTM

Customer Email list on Adwords: social is getting closer to search

New powerful targeting opportunity available in Google Adwords. Customer Emails List (aka digital stalking) allows digital marketers to show ads on Google Search, Display Network, Gmail (new format available through the GDN options) or…
Average Digital Media Consuption per Device Infographic

Average Digital Media Consumption per Device [Infographic]

Some insights about the Average Digital Media Consumption per Device in 2015 2015
GTM

Upload campaign cost data into Google Analytics: a new free tool available

Importing click and cost data for non-Google search engines and campaigns into Google Analytics allows to compare performance data for Google and non-Google campaigns. OWOX, a #Google Analytics Partner, has created a free add-on that helps…
GTM

Google Adwords hint: add a free advertising space on Youtube videos through CTA-overlay

You have a #Google Adwords account, and you have linked it to a youtube account. Why don't exploit the opportunity to get free Call-to-Action overlay link placed on your video(s)? If you have an AdWords for #video TrueView ad, you can now…
GTM

Top engagement drivers: how to get viral on Facebook

  #Facebook Page Insights, among other things, help to identify what is the most engaging content for your audience. Some content gets viral, while other doesn't get noticed at all. Every content is a meme: some memes survive, going…
GTM

Discrepancy between conversions on Google Analytics and Facebook advertising reports: VTC vs CTC

Have you ever encountered a discrepancy between #Google Analytics performance reports by channel and what's reported by advertising platforms' reports, for example, #Facebook? The former is usually less generous than the latter, and you don't…
GTM

Changes on the Google Display Network: "Other Interest" category will be turned off in January 2015

The "google display network" (GDN) (formerly referred to as the "content network") shows AdWords ads on sites that are not search engines. These content network sites are those that use AdSense and DoubleClick, the other side of the Google…
GTM

Tips to promote mobile apps through digital channels

Making a #mobile app is not the final step to reach a broad mobile audience. In fact, your amazing app can be discovered only by a few friends if you do not push it in the market - or better, in the right market segment(s) - hopefully catching…
Unsplash free photo image bank

Unsplash: free do-whatever-you-want hi-res stock photos

In the era of copyleft and open source, there are still many cases when people steal images for their private purpose with no quoting, no backlink (or no-follow backlink), no request for permission. If not the ultimate solution it seems…
GTM

How to add a Facebook Conversion Pixels through Google Tag Manager

Facebook Conversions Pixels are great tools not just to monitor website or mobile apps conversions - those can also be controlled through #Google Analytics after tagging URLs - but they are also one of the tools needed to optimise campaigns…
GTM

How to increase Facebook organic reach: content and audiences are two key factors

IS FACEBOOK ORGANIC REACH DEAD? Interesting insights by Kimanzi Constable in his post "5 Reasons Why Social-Media Marketing is Overrated". However, I don’t take for granted his first assumption telling that “Organic reach is pretty close…