Paolo Margari · Brussels
Digital communication that makes expertise visible.
I help financial institutions, international organisations, B2B companies and professional-services firms get found, understood and chosen online. I have done this for more than 15 years, from strategy through to delivery, working from Brussels in English, Italian and French.
15+ years · Euroclear · SWIFT · ING Belgium · British Council · PhD in Economic Geography
Who I work with
Organisations
Financial institutions, international organisations and B2B companies. Teams with many channels, many markets and several layers of approval. I bring a shared method, clear rules and reports that help people decide.
Professional-services firms
Lawyers, accountants, notaries, architects and consultants. People who have built their reputation through their work and want it to show online too: a website that explains, a LinkedIn profile that speaks with authority, a solid presence on Google and in AI assistants. Always within the professional conduct rules of each profession.
What I do
01
Reputation and social media presence
Strategy, content, publishing rules and listening, above all on LinkedIn. For an organisation, that means coordinating teams and approvals. For a professional, it means building an authoritative profile in a voice that sounds like them. At SWIFT I looked after 22 channels and the live coverage of Sibos.
02
Websites and visibility on Google and in AI assistants
I design, build and optimise professional websites: clear to read, fast and built to be found. I look after organic search and campaigns with measurable goals. Being found today also means being cited by ChatGPT, Gemini and Perplexity, and I work on both fronts. For a Zurich banking-law firm I looked after the website, SEO, content and Google Ads for three and a half years, with substantial growth in organic traffic.
03
Measurement, tools and AI
GA4, tag managers, CRM and automation, chosen and connected to answer specific questions: where enquiries come from, what works, where to invest. I bring in generative AI where it saves time, leaving the final word to whoever signs the content. For the British Council I set the analytics standards for the global website.
For consultancy projects: Oltre.Digital →
Experience
- Euroclear Social Media Manager, 2023–2025. Group social media strategy and publishing rules, LinkedIn campaigns, bringing generative AI into the content cycle.
- ING Belgium 2021, consultancy through Oltre.Digital. Digital marketing for accounts, cards and payments; SEO and UX testing of new web and app journeys.
- SWIFT Global Communications, 2018–2019 (via Harvey Nash). 22 channels, listening, reporting and live coverage of Sibos.
- Caputo & Partners, Zurich Swiss banking-law firm, 2015–2018. Lead generation in banking, finance and tax; SEO, content, Google Ads, video and podcasts.
- British Council Italy 2010–2013, Europe 2013–2016. Campaigns in 19 EU countries and analytics standards for the global website.
- Other consultancy Stanley/Stella, Cross-Border Commerce Europe, ManpowerGroup BeLux.
Marketing Geographies
The podcast where I read marketing through the lens of economic geography: places, markets, networks. Recorded in Italian as Geografie del Marketing.
Latest episode
The first episode is on its way. About the podcast →
Now · September 2026
What I am doing now
- Rebuilding this site: new structure, three languages, structured data for search engines and AI assistants.
- Preparing the first episodes of Marketing Geographies, out in October 2026.
- Availability: I am available for new projects and assignments. Get in touch →
Updated 25 September 2026
Speaking and teaching
I give lectures, seminars and talks on digital communication, measurement and generative AI for universities, business schools, professional bodies and events. In English and Italian, and also in French.
