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Enhance your social media dataset to build and visualise insightful KPI's [Free PDF]
Digital Marketing
Enhance your social media dataset to build insightful KPI's from Paolo Margari
Above, you can find the slides I presented at Digital First 2019, the leading digital event in Belgium (Brussels, 16-17 October 2019).
Social…
Top engagement drivers: how to get viral on Facebook
Digital Marketing
#Facebook Page Insights, among other things, help to identify what is the most engaging content for your audience. Some content gets viral, while other doesn't get noticed at all.
Every content is a meme: some memes survive, going…
Logo history of Google Analytics
Notes & UpdatesInitially it used to be called Urchin Software and was an independent web analytics US-based company that eventually was acquired by Google in March 2005 to bring knowledge needed to build Google Analytics.
Here is how Google Analytics used…
New Conversion Goal setup interface on Google Analytics
Digital MarketingMany people do not set up Goals on their ##google Analytics account. That's a shame, because despite not having an ##ecommerce website, Goals help them to 1) deep dive into the most challenging side of the analytics world (where the magic rule…
Google Analytics custom filters to tidy up your metrics: how to split up social media from referrals
Digital MarketingNote: The Google URL Builder has been updated; therefore, I advice to have a look to this interesting guide written by Prateek Agarwal.
This post is about adding a custom filter to refine your Medium report on Google Analytics.
I am…