Posts

Marketing Psychology

Framing, Anchoring and Halo Effect: How Marketing Shapes Brand Perception

Marketing isn’t just about pushing products or services. It’s about understanding how people think and using that knowledge to shape perceptions. By tapping into some psychological principles, marketers can create more compelling, impactful…
Steps to optimise Digital Marketing ROI

15 steps to optimise your digital marketing ROI in 2024

Boost your digital marketing ROI with a smarter budget With economic uncertainty ahead - well, it's a constant, isn't it? - budgets get tighter. That makes Return on Investment (ROI) even more critical. You’ll need to stretch each euro…
Marketing Evolution from Sales to AI and AIO

AMarketing evolution journey from early days to AI

Marketing has come a long way since its inception. The industry has evolved from simple sales tactics to complex strategies that involve understanding consumer psychology, creating engaging content, and leveraging digital channels. In this…
Ferruccio Lamborghini

Marketing according to Ferruccio Lamborghini. The importance of customer service (video interview)

The importance of customer service, which is fundamental for a successful company. Something that unfortunately many companies never learn. Video extracted from an interview with Ferruccio Elio Arturo Lamborghini (1916–1993), the Italian…
Periodic Table of Content Marketing free download

The periodic table of Content Marketing: free infographic download

YAPT! (=Yet Another Periodic Table!) After SEO and Google Analytics, it is time for Content Marketing. Recently periodic tables have become a very fashionable way to provide an (almost complete) overview of digital topics. Content is king…