Google Universal Analytics UA

Customer Email list on Adwords: social is getting closer to search

New powerful targeting opportunity available in Google Adwords. Customer Emails List (aka digital stalking) allows digital marketers to show ads on Google Search, Display Network, Gmail (new format available through the GDN options) or…
Average Digital Media Consuption per Device Infographic

Average Digital Media Consumption per Device [Infographic]

Some insights about the Average Digital Media Consumption per Device in 2015 2015
Google Universal Analytics UA

Upload campaign cost data into Google Analytics: a new free tool available

Importing click and cost data for non-Google search engines and campaigns into Google Analytics allows to compare performance data for Google and non-Google campaigns. OWOX, a #Google Analytics Partner, has created a free add-on that helps…
Google Universal Analytics UA

Google Adwords hint: add a free advertising space on Youtube videos through CTA-overlay

You have a #Google Adwords account, and you have linked it to a youtube account. Why don't exploit the opportunity to get free Call-to-Action overlay link placed on your video(s)? If you have an AdWords for #video TrueView ad, you can now…
Google Universal Analytics UA

Top engagement drivers: how to get viral on Facebook

  #Facebook Page Insights, among other things, help to identify what is the most engaging content for your audience. Some content gets viral, while other doesn't get noticed at all. Every content is a meme: some memes survive, going…
Google Universal Analytics UA

Discrepancy between conversions on Google Analytics and Facebook advertising reports: VTC vs CTC

Have you ever encountered a discrepancy between #Google Analytics performance reports by channel and what's reported by advertising platforms' reports, for example, #Facebook? The former is usually less generous than the latter, and you don't…
Google Universal Analytics UA

Changes on the Google Display Network: "Other Interest" category will be turned off in January 2015

The "google display network" (GDN) (formerly referred to as the "content network") shows AdWords ads on sites that are not search engines. These content network sites are those that use AdSense and DoubleClick, the other side of the Google…
Google Universal Analytics UA

Tips to promote mobile apps through digital channels

Making a #mobile app is not the final step to reach a broad mobile audience. In fact, your amazing app can be discovered only by a few friends if you do not push it in the market - or better, in the right market segment(s) - hopefully catching…
Unsplash free photo image bank

Unsplash: free do-whatever-you-want hi-res stock photos

In the era of copyleft and open source, there are still many cases when people steal images for their private purpose with no quoting, no backlink (or no-follow backlink), no request for permission. If not the ultimate solution it seems…
GTM

How to add a Facebook Conversion Pixels through Google Tag Manager

Facebook Conversions Pixels are great tools not just to monitor website or mobile apps conversions - those can also be controlled through #Google Analytics after tagging URLs - but they are also one of the tools needed to optimise campaigns…
Google Universal Analytics UA

How to increase Facebook organic reach: content and audiences are two key factors

IS FACEBOOK ORGANIC REACH DEAD? Interesting insights by Kimanzi Constable in his post "5 Reasons Why Social-Media Marketing is Overrated". However, I don’t take for granted his first assumption telling that “Organic reach is pretty close…
Google Universal Analytics UA

MoreMetrics imports additional Social Media metrics into Google Analytics

 * The service MoreMetrics has been discontinued *  MoreMetrics is a new free service provided by the Italian startup Bryo to help you importing some core Social Media metrics like Facebook fans or Twitter followers into any Google Analytics…
Google Universal Analytics UA

Did you know Google+ Ripples? It helps you monitor shares of a post on Google Plus

UPDATE: Google+ Ripples has been terminated on 20th May 2015.   Last 20 January, the Google webspam team leader Matt Cutts posted about decay and fall of guest blogging for SEO. Whatever he says in his blog sound like the Bible for…
Periodic Table of Content Marketing free download

La tavola periodica del Content Marketing (scarica gratis l'infografica)

Dopo la SEO e Google Analytics, è giunto il momento del Content Marketing. Ultimamente le tavole periodiche sono davvero di moda per fornire una panoramica (quasi completa) di importanti settori del digital marketing. Chris Lake ha…
Periodic Table of Content Marketing free download

The periodic table of Content Marketing: free infographic download

YAPT! (=Yet Another Periodic Table!) After SEO and Google Analytics, it is time for Content Marketing. Recently periodic tables have become a very fashionable way to provide an (almost complete) overview of digital topics. Content is king…
Urchin Software old logo

Logo history of Google Analytics

Initially it used to be called Urchin Software and was an independent web analytics US-based company that eventually was acquired by Google in March 2005 to bring knowledge needed to build Google Analytics. Here is how Google Analytics used…
periodic table of google analytics

Google Analytics under a chemical perspective: the periodic table (free pdf download)

Can periodic tables be considered infographics? Whatever your answer is, what I am going to present here reminds me of the SEO periodic table published some time ago (and constantly updated). It is an useful overview that can help beginners…
Guido Barilla apologies

PR on SERP: why copywriters should work with SEO guys. Barilla epic fail

  26 September, morning. Guido Barilla, co-owner of the famous Parma-based pasta maker, during a live radio interview (La Zanzara, Radio24), proudly claim that gay people would never appear on its brand advertisement because he and his…
translate

Localisation vs English: what's the best choice?

Internet expands market capabilities but language translation counts and has a cost. I am going to present in a very simple way a case of International SEO concerning the opportunity to translate a site content to get more customers from specific…
Google giornalismo

E' Google il miglior giornalista 2013? La rete supera la fantasia, e la stampa

"Uno stimolo a cercare una strada che accomuni le esigenze dei nuovi mezzi di comunicazione a quelle del giornalismo più autentico". Con questa motivazione  la giuria del premio "È giornalismo" 2013 ha conferito il riconoscimento a Hal Varian,…
Google Databoard

The continuing r-evolution of Google services/tools and its benefits for the marketing industry: Think Insights & Databoard

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Marketing paid services are struggling against the fact that Google offers the same tools at no cost. From analytical tools to tag management, from videoconferences to market researches, Google is offering to business a wide range of fundamental…
ALtavista UI

July 2013: goodbye Altavista and Google Reader

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After 14 years, starting from 8th July, the search engine Altavista will be redirected to its current owner Yahoo!. Altavista used to be the top search engine in many countries until Google took over in 2001. SE market nowadays is a restricted…
Apple iOS7 Home Screen

Does the iPhone battery last less than 2 hours with iOS 7?

In this video a guy is presenting the new iOS 7 whose beta has been released by Apple on 10 June 2013. I find quite relevant the fact that when the video started, its iPhone 5 battery level was 63% and at the end, after just 10 minutes, it…
Facebook Pages, get more likes for free

Facebook business pages: how to bypass paid advertising to get more likes and engagement

This post is for business that own an ecommerce site, a Facebook page and possibly other channels. Nothing unethical or forbidden: it's just a soft trick to get more likes and engagement avoiding paid advertising. Steps set up a voucher…
Google Tag Manager

Event Tracking Automation for Google Tag Manager: downloads, outbound links, email, podcasts

Update: with GTM v2 many things changed. You can have a look at a comprehensive article by Simo Ahava on how to setup event tracking on Google Tag Manager. Are you using Google Tag Manager? Great. There's a way to automate the process…
Import Google Analytics conversion goals into AdWords

Google Analytics conversion goals now available on AdWords

In a post published on 29 April 2013, Google announced that Starting in mid June, you'll be able to import your Google Analytics goals into AdWords shortly after they're configured. As usual, data for those goals will be available about two…
Digital Activism

Florence: training for digital activism to enhance protesters 2.0

BBC announced a former prison centre would be the base of a learning centre for human-right activists from critical countries News posted on May 22 Students will learn how to run successful digital campaigns, looking at examples from…
New screen for GA Goals set up

New Conversion Goal setup interface on Google Analytics

Many people do not set up Goals on their ##google Analytics account. That's a shame, because despite not having an ##ecommerce website, Goals help them to 1) deep dive into the most challenging side of the analytics world (where the magic rule…
Google Universal Analytics UA

Flickr reloaded: new look for the (former) most popular photo sharing platform

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On 21st May 2013 one of the most - if not the most - photo sharing site has been completely revolutionised on its appearance and few more aspects. After almost 10 years keeping more or less the same style, something new has just been revealed:…
Google Analytics filter social media channels

Google Analytics custom filters to tidy up your metrics: how to split up social media from referrals

Note: The Google URL Builder has been updated; therefore, I advice to have a look to this interesting guide written by Prateek Agarwal. This post is about adding a custom filter to refine your Medium report on Google Analytics. I am…
Google Universal Analytics UA

How to track each Google country search engine on Universal Analytics

  Have you tested Universal Analytics by Google? If you haven't (yet), just create a new free GA profile and you will now have the option to choose between the old and the new route - which not surprisingly is still in beta. You will…