Posts

Zero click marketing by digital channel, 2024.

Entering the era of Zero-Click Marketing

Do you remember when all your digital acquisition efforts focused on driving website traffic? Those days are fading fast. After analysing recent trends emerging in major digital platforms worldwide, Rand Fishkin and other digital marketing…
Text Posts by TikTok: the new format to challenge X (Twitter) and Threads

After the disappointing Threads, TikTok also tries to challenge X

TikTok levels up with its new text-based format In an exciting turn of events, TikTok, the world-renowned video-sharing social media platform owned by the Chinese tech giant ByteDance, has announced its latest feature — text-based posts. The…
Research on Political polarisation by social media Facebook

The News We See: How Facebook Fuels Political Polarization

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Research published by Science reveals ideological "echo chambers" on social media Facebook (Meta) has transformed how we get news and information. According to self-proclaims by Meta Inc., over two billion users and counting - or better profiles,…
Threads vs Twitter. Concerns about privacy, censorship and antitrust

Threads, Corruption and Lies *

Threads is not a new social network but rather an extension of an existing one: Instagram.   Threads terrible Terms & Conditions — Video by Greg Johnstone originally published on TikTok (9 July 2023) Have you tried Threads,…
Impact of Generative AI on Journalism, press, social media and communication

Adapting Journalism to AI: The Good, the Bad, and the Profitable

Impact of AI on Journalism Artificial intelligence (AI) has shaken up the journalism industry worldwide. Newspapers are searching for new business models to counterbalance AI's impact and engage their readership. The growing influence…
Social Media Evolution

Navigating the Changing Landscape of Social Media in 2023

Social media has evolved from simple conversation platforms to robust entertainment systems. They are now moving towards becoming marketplaces, a change primarily driven by algorithms - the secret formulas that determine how these platforms…
LinkedIn Social Selling Index SSI Explained

Demystifying the LinkedIn Social Selling Index (SSI)

  If you're an avid LinkedIn user or just beginning to explore this professional networking platform, you may have encountered the term "LinkedIn Social Selling Index" or SSI. What is it, and why should you care about it? In this post,…
LinkedIn social Media performance dashboard built on Google Data Studio

Enhance your social media dataset to build and visualise insightful KPI's [Free PDF]

 Enhance your social media dataset to build insightful KPI's from Paolo Margari Above, you can find the slides I presented at Digital First 2019, the leading digital event in Belgium (Brussels, 16-17 October 2019). Social…
Digital Marketing Revolution

Digital Marketing Revolution: Mastering Successful Strategies

A [r]evolution is coming soon...  In the rapidly evolving landscape of digital commerce, mastering digital marketing has become a critical factor for success. The Internet Retailer Digital Marketing Report shared by by Digital Commerce 360 …
How AI will influence elections

AI will deeply influence election results. Wherever, forever.

Politics is still partly exempted from new concepts like marketing/propaganda automation, machine learning, AI, and quantum computing. The decisional process reminds what politicians used to do 100 years ago or more. Despite the constantly…
Klout score alternatives Kred, Skorr

Klout is dead. What are the social score alternatives?

The epic Klout score, acquired by the digital marketing company Lithium for 200 million, has been killed.   What was Klout "Klout was a website and mobile app, launched in 2008, that used social media analytics to rate all social media users according…

Facebook to discard Conversion Tracking Pixel in the second half of 2016

All digital advertisers that are currently using Facebook Conversion Tracking pixels have to move to Facebook Pixel by the second half of 2016. Facebook pixel is a better solution for both building Custom Audiences (e.g. remarketing)…
Google Analytics filter social media channels

Top engagement drivers: how to get viral on Facebook

  #Facebook Page Insights, among other things, help to identify what is the most engaging content for your audience. Some content gets viral, while other doesn't get noticed at all. Every content is a meme: some memes survive, going…
Google Analytics filter social media channels

Discrepancy between conversions on Google Analytics and Facebook advertising reports: VTC vs CTC

Have you ever encountered a discrepancy between #Google Analytics performance reports by channel and what's reported by advertising platforms' reports, for example, #Facebook? The former is usually less generous than the latter, and you don't…
Google Analytics filter social media channels

Tips to promote mobile apps through digital channels

Making a #mobile app is not the final step to reach a broad mobile audience. In fact, your amazing app can be discovered only by a few friends if you do not push it in the market - or better, in the right market segment(s) - hopefully catching…
Unsplash free photo image bank

Unsplash: free do-whatever-you-want hi-res stock photos

In the era of copyleft and open source, there are still many cases when people steal images for their private purpose with no quoting, no backlink (or no-follow backlink), no request for permission. If not the ultimate solution it seems…
Google Analytics filter social media channels

How to increase Facebook organic reach: content and audiences are two key factors

IS FACEBOOK ORGANIC REACH DEAD? Interesting insights by Kimanzi Constable in his post "5 Reasons Why Social-Media Marketing is Overrated". However, I don’t take for granted his first assumption telling that “Organic reach is pretty close…
Google Analytics filter social media channels

MoreMetrics imports additional Social Media metrics into Google Analytics

 * The service MoreMetrics has been discontinued *  MoreMetrics is a new free service provided by the Italian startup Bryo to help you importing some core Social Media metrics like Facebook fans or Twitter followers into any Google Analytics…
Google Analytics filter social media channels

Did you know Google+ Ripples? It helps you monitor shares of a post on Google Plus

UPDATE: Google+ Ripples has been terminated on 20th May 2015.   Last 20 January, the Google webspam team leader Matt Cutts posted about decay and fall of guest blogging for SEO. Whatever he says in his blog sound like the Bible for…
Google Analytics filter social media channels

Google Analytics custom filters to tidy up your metrics: how to split up social media from referrals

Note: The Google URL Builder has been updated; therefore, I advice to have a look to this interesting guide written by Prateek Agarwal. This post is about adding a custom filter to refine your Medium report on Google Analytics. I am…