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Importing click and cost data for non-Google search engines and campaigns into Google Analytics allows to compare performance data for Google and non-Google campaigns. OWOX, a #Google Analytics Partner, has created a free add-on that helps you quickly and easily import data from Google Sheets into Google Analytics. It is not the first tool for this scope, but […]
Have you ever encountered a discrepancy between #Google Analytics performance reports by channel and what’s reported by advertising platforms’ reports, for example, #Facebook? The former is usually less generous than the latter, and you don’t know who’s telling the truth, right? Let’s imagine a situation when you have been running promoted posts through Facebook and the […]
* The service MoreMetrics has been discontinued * MoreMetrics is a new free service provided by the Italian startup Bryo to help you importing some core Social Media metrics like Facebook fans or Twitter followers into any Google Analytics property. Wouldn’t be nice to have Facebook Page Fans stats in Google Analytics? Tired of checking your KPIs on different […]
Initially it used to be called Urchin Software and was an independent web analytics US-based company that eventually was acquired by Google in March 2005 to bring knowledge needed to build Google Analytics. Here is how Google Analytics used to be in 2007 (courtesy of Jesper Rønn-Jensen @ JustAddWater): Urchin as paid software has been offered […]
Can periodic tables be considered infographics? Whatever your answer is, what I am going to present here reminds me of the SEO periodic table published some time ago (and constantly updated). It is an useful overview that can help beginners to spot whatever has not been considered into their work/analysis/knowledge. Have a look at the elements […]
In a post published on 29 April 2013, Google announced that Starting in mid June, you’ll be able to import your Google Analytics goals into AdWords shortly after they’re configured. As usual, data for those goals will be available about two days later. Google suggests that it’s better to track Goals through Analytics rather than AdWords […]
Many people do not set up Goals on their ##google Analytics account. That’s a shame, because despite not having an ##ecommerce website, Goals help them to 1) deep dive into the most challenging side of the analytics world (where the magic rule is learning by doing) and 2) learn more about a website, in a […]
Note: The Google URL Builder has been updated; therefore, I advice to have a look to this interesting guide written by Prateek Agarwal. This post is about adding a custom filter to refine your Medium report on Google Analytics. I am not going to talk about the “direct / none” aggregate that unfortunately include also […]
Have you tested Universal Analytics by Google? If you haven’t (yet), just create a new free GA profile and you will now have the option to choose between the old and the new route – which not surprisingly is still in beta. You will not see big differences on the User Interface, but some […]
Exploding Topics by Brian Dean analyzed Google search volume growth for the most well-known SEO tools between 2014 and 2019. Here the full findings. Here’s the ranking of SEO Tools based on Google search volume growth over the last 5 years: KWFinder (Score: 6.12) – Keyword finder Google Search Console (Score: 5.75) – Checkup of index […]
You have a #Google Adwords account, and you have linked it to a youtube account. Why don’t exploit the opportunity to get free Call-to-Action overlay link placed on your video(s)? If you have an AdWords for #video TrueView ad, you can now create overlays for video plays across #YouTube (whether the video play is triggered by a […]
Facebook Conversions Pixels are great tools not just to monitor website or mobile apps conversions – those can also be controlled through #Google Analytics after tagging URLs – but they are also one of the tools needed to optimise campaigns (e.g. cost per conversion) or to build Lookalike audiences (see image below) that tend to […]
UPDATE: Google+ Ripples has been terminated on 20th May 2015. Last 20 January, the Google webspam team leader Matt Cutts posted about decay and fall of guest blogging for SEO. Whatever he says in his blog sound like the Bible for the SEO industry. Despite some times (like the above case) he might change […]
SITUATION Let’s suppose that you have two sites to track, a main site and its subdomain www.mysite.xyz thirdlevel.mysite.xyz (for example it can be a specific product minisite or an ecommerce platform, a campaign landing page, etc.) OBJECTIVE You want to monitor both all visits under one main Google Analytics profile (now called view) and also […]
Marketing paid services are struggling against the fact that Google offers the same tools at no cost. From analytical tools to tag management, from videoconferences to market researches, Google is offering to business a wide range of fundamental marketing (and web marketing) tools and services that improve day by day. For example, Google Tag Manager […]
Update: with GTM v2 many things changed. You can have a look at a comprehensive article by Simo Ahava on how to setup event tracking on Google Tag Manager. Are you using Google Tag Manager? Great. There’s a way to automate the process of attributing GA Events to ALL your outbound links, downloads, email addresses, […]
IS FACEBOOK ORGANIC REACH DEAD? Interesting insights by Kimanzi Constable in his post “5 Reasons Why Social-Media Marketing is Overrated“. However, I don’t take for granted his first assumption telling that “Organic reach is pretty close to zero” because evidence can show something different (see above screenshot). For example, I could still reach more than 20% through organic, […]
Dopo la SEO e Google Analytics, è giunto il momento del Content Marketing. Ultimamente le tavole periodiche sono davvero di moda per fornire una panoramica (quasi completa) di importanti settori del digital marketing. Chris Lake ha da poco rilasciato la prima versione della sua tavola, in realtà un’infografica orizzontale pubblicata dal Econsultancy. La Tavola Periodica del Content Marketing, di Chris Lake – […]
YAPT! (=Yet Another Periodic Table!) After SEO and Google Analytics, it is time for Content Marketing. Recently periodic tables have become a very fashionable way to provide an (almost complete) overview of digital topics. Content is king after all – many expert keep on saying – and Chris Lake has just built its periodic table, an interesting infographic published […]
Exploring the World of Generative Pre-trained Transformers aka GPT Generative Pre-trained Transformers (GPT) have revolutionized the field of artificial intelligence and natural language processing. These models have shown great potential in various applications, from generating human-like text to solving complex problems. In this article, we will explore the history and development of GPT, its founders, […]
Privacy Policy for Oltre Digital OU At Paolo Margari, accessible from https://paolomargari.it, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Paolo Margari and how we use it. If you have additional questions or require more information about our […]
#Facebook Page Insights, among other things, help to identify what is the most engaging content for your audience. Some content gets viral, while other doesn’t get noticed at all. Every content is a meme: some memes survive, going viral or being the source of new memes, while other doesn’t get noticed at all and disappear. In this […]
