The periodic table of Content Marketing: free infographic download

YAPT! (=Yet Another Periodic Table!)

After SEO and Google Analytics, it is time for Content Marketing. Recently periodic tables have become a very fashionable way to provide an (almost complete) overview of digital topics.

Content is king after all – many expert keep on saying – and Chris Lake has just built its periodic table, an interesting infographic published by Econsultancy.

The Periodic Table of Content Marketing, by Chris Lake – free download (png image)

 

The author stated that the table is far from being definitive – the whole environment is affected by frequent changes after all – but it seems a very good overview/check list of such important area for all (digital) marketers.

Its elements have been divided into 8 main areas:

1. Strategy
2. Format
3. Content Type
4. Platform
5. Metrics
6. Goals
7. Sharing Triggers
8. Checklist

Can we say “that’s all folks”?