Marketing paid services are struggling against the fact that Google offers the same tools at no cost. From analytical tools to tag management, from videoconferences to market researches, Google is offering to business a wide range of fundamental marketing (and web marketing) tools and services that improve day by day.
For example, Google Tag Manager has been launched silently in October 2012 and “is now (July 2013) serving twice the amount of traffic it was in April 2013”. At the same time, Google is planning to standardise one of GTM’s core features, the Data Layer, through a specific “Customer Experience Digital Data Community” Group born on the W3C site (source: Analytics Blog).
Whilst Google is closing down many services (among the others Wave, Buzz, Reader, Latitude) or reshaping functions and integrating tools – for example website optimizer integrated into Google Analytics, GA Conversions Goals can be imported into Adwords, Adwords remarketing lists can be done through GA and G+ gaining centrality on all aspects, from being considered a top SEO ranking factor to pushing communication through Hangouts – it keeps on launching new services whose strengths are: cool, free, easy, accessible.
A recent site that worth a visit, mostly by marketers and communicators, is Think Insights, a collection of market research for many industries. Among cool examples here’s a Japan-based English language school whose classroom are made through Google Hangouts.
It includes also the Databoard, that “lets you explore insights from Google research studies, share them with others, and create your own custom infographics”. Unfortunately at the moment data are available only for the US.
Through Databoard, as an example, I’ve made for you an infographic showing key facts about use of smartphones in the US (2013). It’s time for you to build your own infographic!