Paolo Margari at the European Digital Week 2020: Video & Social Media Marketing International Conference

European Digital Week - Social Media Marketing, LinkedIn KPI

I am glad to announce that I will be speaking at the Video & Social Media Marketing International Conference, a Virtual Event from 23 to 26 September 2020, part of the European Digital Week 2020

📌 SESSION: “Enhance your social media dataset to build insightful KPI’s

For Q&A join the LinkedIn group


Social platforms offer a highly valuable snapshot of your brand and product’s health. From prospects to leads, from customers to employees – including enthusiasts and evangelists as well as haters and trolls – the full range of users that learn and interact with your social channels are continuously shaping your brand equity.

What are you looking at to measure and improve your campaign performance?

Looking at the right KPIs, beyond the usual suspects, and thinking of social channels not just as broadcast, amplifier or communication tools, but also as customer feedback and market research platform gives valuable information to improve communication (content, tone of voice, style) and the product portfolio – or at least its perception.

During the presentation, we’ll look at how to build a social performance dashboard with actionable insights, easy to understand by different stakeholders. With some little hacks to your dataset, it is possible to explore performance under different points of view, going beyond the usual metrics, by creating new ones and adding more meaning and context to your social media analysis.

Learning outcomes

  • What are the most successful posts on LinkedIn
  • How to build an advanced social media performance dashboard on Google Data Studio
  • Verify if a good performance on social networks corresponds to a conversion on your website
  • Why good engagement KPIs on social media don’t always correspond to successful content

The event is organised by Ditech Media.

Do you want to attend the European Digital Week?

Join the European Digital Week here. If you’re interested to watch all the sessions, covering many topics, contact me to receive a promo code that allows a 40% discount (no affiliation).

Main topics covered during the European Digital Week:

  • International Cybersecurity & Digital Services Protection Conference
  • International Conference on Robotics, Automation & Artificial intelligence Systems. Legislation & Intellectual Property
  • International Conference on Innovation in Agriculture, Food and Biological Systems in the Digital Age
  • International Conference on Crypto Finance & Blockchain Technologies
  • International eCommerce & Omnichannel Transformation Conference
  • International Conference on Smart Cities, Smart Infrastructures and Smart Buildings
  • International Digital Healthtech, Healthcare & Pharmacy Conference
  • Fintech & Digital Banking Innovation Conference
  • Smart Industry & Digital Factory Technology Conference
  • International Conference on Supply Chain Management & Fulfillment Solutions
  • European Digital Innovation & Start-Up Summit
  • Video & Social Media Marketing International Conference
  • Digital HRM Conference. The Future of HR & Talent Management
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