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Digital Marketing Podcast
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Latest Digital Marketing News & Insights
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- AI Image Generation Updates Rolling Out
- Bonus episode #3: A sneak peek of what our AOA hangouts look like
- 5 Ways to Unlock the Power of AI in Social Media Marketing
- Why Usability Testing Is Crucial for Success
- CMOs Respond as Marketing Budgets Take Hit in 2024
- Top Marketing Trends You Should Watch in 2024
- NICE Prepares for New Leadership as CEO Barak Eilam Plans Departure
- Retail marketers ramp up social media ad spend in 2024 May 17 B2C marketers are increasingly eyeing LinkedIn May 15
- Google Reveals Two New Web Crawlers via @sejournal, @martinibuster
- Visual Design: Glossary
- YouTube Unveils New Content And Ad Offerings At Brandcast via @sejournal, @gregjarboe
- Email Signature Examples: How to Write a Great One [+ Free Generator]
- JonBot Upgraded to GPT-4o
- Promptframes: Evolving the Wireframe for the Age of AI
- Using AI to Build Your Personas: Don't Lose Sight of Your Real-World Buyers
- How marketers are rolling out cookieless strategies in 2024
- Our thoughts on Alex Hormozi’s content shift, Is ‘giving value’ overrated, & Underrated vs overrated marketers
- Latest AI Updates for Digital Marketing
- 12 Inspiring APAHM Creators Making Waves on YouTube Shorts
- 20 Web Directories You’ll Still Want To Use via @sejournal, @amelioratethis
- What You Need To Know About Recent ChatGPT and Gemini Features
- Are You Using Facebook Messenger Wrong? Discover the Business Secrets You’re Missing
- From Beginner to Pro: How to Win at E-Commerce in 2024 (Detailed Guide)
- Engaging the Right Audience: How FlexJobs Grew to +400K Followers LeveragingLinkedIn
- Customer Trust: The Backbone of Digital Age
- AI's Next Big Step: Detecting Human Emotion and Expression
- Double up on DEI: The Real Impact on Customer Experience
- Consumer Data Privacy: Win Trust With Consent-Based Marketing
- What You Need To Know About Salesforce Certifications
- TV networks embrace AI at the upfront to improve audience targeting and commerce
- Transparency shift: CMOs navigate new norms in agency profit models
- Publisher execs talk AI licensing deals, new applications for AI in latest earnings calls
- How Digitas North America’s Leah Askew is looking to rein in the agency’s programmatic supply sources
- How to have hard conversations as a manager: The Return podcast, season 3, episode 4
- ChatGPT Gets Advanced Data Analysis Capacity
- X Adds Elements to Communities as Group Engagement Continues To Rise
- ChatGPT To Surface Reddit Content Via Partnership With OpenAI via @sejournal, @MattGSouthern
- Reddit Establishes New Partnership With OpenAI
- TikTok Announces New Strategy Summit for SMBs
- TikTok Shares Insight into the Rise of #FinTok and Financial Advice in the App
- TikTok Shares Insight Into the Rise of #FinTok
- TikTok Tests 60-Minute Video Uploads
- What’s The Ideal Blog Post Length For SEO? via @sejournal, @searchmastergen
- What Is Conversion Rate & How Do You Calculate It? via @sejournal, @coreydmorris
- Meta Tests TweetDeck Style Layout for Threads on Web
- Becoming An SEO Consultant: Skills, Career Outlook & Tips For Success via @sejournal, @HelenPollitt1
- How To Become A Social Media Manager via @sejournal, @jonleeclark
- 11 Classic Examples Of Exceptional Jingle & Slogan Writing via @sejournal, @searchmastergen
- SEM Vs. SEO: What’s The Difference? via @sejournal, @searchmastergen
- Google Ads Restricts Brand Names & Logos From AI Image Generation via @sejournal, @MattGSouthern
- How streaming muscled its way into the upfront spotlight among the OGs of TV
- Avoid Complicated Meta Ads Strategies
- Why You Need to Reverse Engineer The Way You Think About eCommerce Marketing
- Google AI Overviews = Theft? Court Ruling Sets Precedent via @sejournal, @MattGSouthern
- The Best AI Chatbots in 2024: Our Top 6 Picks
- Small Businesses’ Struggle for Marketing Confidence in Turbulent Times
- How to Identify and Target Retail Audiences on Social Media
- Seven Guiding Principles for Noticeably Better B2B Marketing
- Time Spent Per Day on Social Media by Country [Infographic]
- As Chatbots And AI Search Engines Converge: Key Strategies For SEO
- NFL Schedule Release Videos: YouTube has you covered
- Why there will never be another Oprah, and Frame.io’s $1.3B startup lessons
- 7 Best AI Video Generators for Content Creators in 2024 (Free & Paid)
- 14 Ways to Use AI for Better, Faster SEO
- SEO Tracking For Beginners: All You Need to Know
- 6 Free SEO Reporting Tools
- Rene’s Top Five on YouTube: May 16, 2024 edition
- The Ultimate Podcast Launch Checklist To Finally Get Your Show Up and Running
- Your Guide to the Best AI SEO Tools in 2024 [Free and Paid]
- Why Every CMO Needs to Know Their Search TAM
- 16 Free Title Generator Tools For Writing Better Headlines via @sejournal, @annabellenyst
- The Dos and Don’ts of Pitching Journalists To Get More From Your Owned Media
- Building Brand Authenticity Through Community via @sejournal, @navahf
- 10 Examples Of Social Media Celebrity Endorsements That Paid Off Big Time via @sejournal, @mindyweinstein
- Media Briefing: Publishers’ Q1 earnings show promise, but also room for improvement
- Ad tech vendor Colossus faces scrutiny for alleged mismanaging IDs
- Research Briefing: Marketers are set to increase their upfront spending this year
- Inside YouTube’s 2024 upfront pitch to advertisers
- How indie agencies will compete with holding companies during the upfront
- How the NBA’s broadcast rights tussle could affect advertisers
- As the line between B2B and B2C marketing blurs, Workday taps humor in consumer-facing media channels
- B2C marketers are increasingly eyeing LinkedIn May 15 Win over Gen Z with wellness, social media, and low prices May 14
- X’s Grok AI Chatbot Is Now Available to EU Users
- List of the Best 20 Large Language Models (LLMs) In 2024
- At Brandcast 2024: There’s only one YouTube
- New Google AI Overviews Documentation & SEO via @sejournal, @martinibuster
- Google estrena nuevos agentes, herramientas de creación de contenidos y funciones de búsqueda basadas en IA generativa
- Job Opening: International User Experience Researcher (Fluent in Mandarin Chinese)
- 5 huge if true moments for Cleo Abram
- Using AI + B2B Personas to Engage Buyers, Drive Growth, and Do More With Less
- His Sleep Company Might Be Worth 1 TRILLION Dollars | Eight Sleep
- Update to Recommended Budget Increases
- What social media tasks to automate and what to personalize
- Fix the Glitch: Why SEO Link-Building Is Now a PR Job
- How Many Days a Week Do Hybrid Workers Want to Be in the Office?
- Brands are rethinking their CTV strategies as the channel matures
- 97% of these sites got hit by Google’s HCU, Eight newspaper publishers sue Microsoft and OpenAI over copyright infringement, CNET + best buy = new era for media?, 70% of millennials relating to creators over celebrities
- Are We Investing Too Much in Marketing Technology?
- AInsights: Microsoft Developing Its Own AI Model with MAI-1; Serves as a Competitive Lesson for All Businesses
- What Is Linktree + 8 Steps to Set It Up
- How to Create the Best PowerPoint Presentations [Examples & Templates]
- 8 Graphic Design Resume Examples to Land Your Next Job
- Are Google’s new AI Overviews the future of search?
- 3 Contextual Link-Building Strategies That Actually Work
- Competing Against Brands & Nouns Of The Same Name via @sejournal, @TaylorDanRW
- Google Ads vs Google Analytics 4 Conversions: Which to Use?
- Google debuts new agents, content creation tools and search features powered by generative AI
- Twitch is just another piece of the video content portfolio at Amazon’s upfront debut
- Future of TV Briefing: How upfront ad sellers’ ‘advanced audiences’ pitches have, um, advanced this year
- Digiday+ Research deep dive: Marketers remain invested in programmatic, but agencies show less confidence than brands
- Amazon’s upfront debut crowns its courtship of adland
- X boasts 8 billion daily video views as it pushes to become video-first
- Influencer agencies expand their consulting services as competition grows
- Google I/O 2024: AI to Redefine the Future of Search
- Win over Gen Z with wellness, social media, and low prices May 14 Marketers confident in LinkedIn’s ability to deliver positive ROI May 14
- It’s time for the Emmys to embrace creators
- Google Rolls Out New ‘Web’ Filter For Search Results via @sejournal, @MattGSouthern
- Was OpenAI GPT-4o Hype A Troll On Google? via @sejournal, @martinibuster
- How to Get Verified on Instagram in 2024
- Stevie Wynne Levine of Mythical: Digital-native creators have earned recognition in the entertainment industry
- Salesforce, TIME and Fortune Media are among this year’s Digiday Media Awards winners
- SGE Is Here. Google Rolls Out AI-Powered Overviews To US Search Results via @sejournal, @MattGSouthern
- Profit More, Work Less: 4 Steps to Niching Down For Your Agency
- SEO for Small Business: 10 SEO Tips for Small Businesses
- Expedia’s launching a retail media network. Is it late for departure?
- Small Business Marketing: 6 Proven Strategies for More Reach
- Simplify Your Approach to Improve Ad Results
- LinkedIn carousel posts and ads: A complete guide
- Why it’s time to hire an influencer marketing manager
- David Vs. Goliath: Does Google Give Big Sites An Unfair SEO Advantage? via @sejournal, @Kevin_Indig
- NVIDIA’s Jenson Huang’s unorthodox leadership style, and How AI agents will change marketing
- What is off-page SEO?
- Scaling From Side-Hustle Start-up to Full Time Suite
- Generative AI in Search: Let Google do the searching for you
- Authentic Leadership — How to Lead While Staying True to Yourself
- 290+ Social Media Holidays for Your 2024 Content Calendar [+Template]
- Social Media's Role in Reshaping Online Shopping, According to Retailers
- Time To Evolve Your Social Media Strategy for 2024
- Should You Include FAQs On Product Or Category Pages? via @sejournal, @rollerblader
- 18 Social Media Holidays to Celebrate This June
- How To Increase Conversions With This 6-Step Customer Journey Analysis via @sejournal, @DAC_group
- How FootballCo’s Jason Wagenheim is appealing to ‘soccer curious’ advertisers in the U.S.
- Why — and how — Roblox is actively pushing for platform status
- Marketing Briefing: Backlash ‘a sign of the times’ as major brands like Apple and Bumble pull ads drawing ire
- Marketers focus on competitive analysis to grow their influencer marketing strategies
- Gannett’s new contract language around AI unsettles local union
- The Daily: Can Snapchat be "less social media", how it turned revenue around, and what Snapchat+ is doing for the company May 13 Let them create: Social media marketing expert weighs in on working with creators amid potential TikTok ban May 13
- Marketers confident in LinkedIn’s ability to deliver positive ROI May 14
- Meta Ad Library: A Detailed Guide
- Why Google Can’t Tell You About Every Ranking Drop via @sejournal, @MattGSouthern
- Top 5 Local Rank Tracker Tools (Tested & Reviewed)
- Top 5 Local Rank Tracker Tools (Tested & Reviewed)
- Content Decay: A Rotten Name For A Real SEO Issue via @sejournal, @martinibuster
- Google: Proximity Not A Factor For Local Service Ads Rankings via @sejournal, @MattGSouthern
- 6 Social Listening Tips to Keep Your Client Base Happy
- X: The Experience When Business Meets Design Named to Best Customer Experience Books of All Time List
- Ecommerce Segmentation Secrets to Accelerate Store Sales
- OpenAI Announces ChatGPT 4o Omni via @sejournal, @martinibuster
- Google Warns Against “Sneaky Redirects” When Updating Content via @sejournal, @MattGSouthern
- 11 of the Best Instagram Editing Apps for 2024
- How to build a marketing tech stack that scales your business
- AInsights: Everything You Need to Know About Google Gemini 1.5; Surpasses Anthropic, OpenAI, In Performance, For Now
- Why book writing sucks (statistics), Google Search revenue increases 14% YoY to $46 billion, Pinterest shares soar 18% on earnings beat, strong revenue growth, Advertising revenue grew 24% in the first quarter, outpacing retail and cloud computing
- What Are Redirects? Types, SEO Impact, & More
- 56 Google Search Statistics to Bookmark for 2024
- 18 Events and Conferences for Black Entrepreneurs in 2024
- Demystifying Marketing's 6 Biggest Mixed Messages of 2024 with Jasper's Head of Enterprise Marketing
- How to Promote Your Content as a Creator
- 12 Awesome Professional Networking Alternatives To LinkedIn via @sejournal, @hoffman8
- Microsoft Advertising Conversion Tracking with GTM
- The Power Of QA: How Not to Ruin Your Campaign…Or Your Day via @sejournal, @jonkagan
- Media Buying Briefing: Is Dentsu’s latest restructure the solve it needs to get back to growth?
- AI Briefing: Generative AI and search are becoming increasingly intertwined — and top of mind
- Snap bolsters ad offerings and incentives to woo advertisers — but will they take?
- Digiday+ Research: How advertisers are approaching spend in the upfront market
- ‘Fasten your seat belt’: What to watch for in this year’s TV and streaming advertising upfront market
- The Rundown: Everything you need to know about conservative activist shareholder proposals
- Why gaming and esports talent management is still growing up in 2024
- 24+ Digital Calendar and Time Management App Stats (2024)
- OpenAI Expected to Integrate Real-Time Data In ChatGPT via @sejournal, @martinibuster
- Bonus episode #2: A sneak peek of what our AOA hangouts look like
- Design Taste vs. Technical Skills in the Era of AI
- Typography Terms: Glossary
- International SEO: A Comprehensive Guide
- 250+ Free Social Media Templates to Save Your Team HOURS
- How Shake Shack is out-marketing Chick-fil-A, This Skool group makes $258,000mo, Meta opens up Quest OS to third-party hardware makers, What to do about the TikTok ban, The single most important event in the history of Facebook, & more
- AInsights: Microsoft’s VASA-1 Model Uses AI to Create Hyper-Realistic Digital Twins Using a Picture and Voice Sample
- Best URL Practices for SEO: How to Optimize URLs for Search
- 25 Snapchat Statistics & Facts For 2024 via @sejournal, @annabellenyst
- Tech Takes Over Marketing (But Not How You Think)
- Podcast ad revenue growth slows, but networks and ad platforms pitch new content and ad buying tools at IAB Podcast Upfront
- Ad tech’s week on Wall Street underscores critical industry challenges
- After latest cookie delay, Google tells ad tech there will be ‘gradual ramp up’ but eschews specifics
- IPG’s former data chief Arun Kumar: How data collection can be improved without too much regulation
- Inside the debate among marketers for and against virtual influencers
- Meta is expanding access to AI-generated creative tools—and removing disclosures May 8 Retail media moves off-site, up-the-funnel—but are retail media networks ready? May 7
- 15 Top AI Productivity Tools (2024)
- Google Defends Lack Of Communication Around Search Updates via @sejournal, @MattGSouthern
- Google’s Strategies For Dealing With Content Decay via @sejournal, @MattGSouthern
- How to Use LinkedIn Hashtags in 2024 [+ FREE TOOL]
- Are Branded Podcasts Worth the Investment in 2024?
- Social Media Style Guide: Template, Examples & Tips for 2024
- 5 Reasons to Use an Instagram Business Account + Set Up Tips
- Google Answers: What Is Content Decay? via @sejournal, @MattGSouthern
- Why Social Mentions Matter (And How to Track Them)
- Steal Our SEO Report Template (Inspired by SEO Experts)
- Influencer marketing trends across industries
- Rene’s Top Five on YouTube: May 9, 2024 edition
- Grow your brand with customer-centric marketing
- Express files for bankruptcy, plans to close nearly 100 stores as investor group looks to save the brand, and Mark Zuckerberg’s personal brand transformation
- How to Create a Content Style Guide [+Free Guide & Examples]
- The Ultimate Guide to Product Marketing: How to Market a Product in 2024
- 3 Persuasion Techniques You Should Know
- How to Use Keywords for SEO: The Complete Beginner’s Guide
- Social Media Monitoring: Why You Need It & How to Get Started
- How To Use ChatGPT For Keyword Research via @sejournal, @dansmull
- Maximize Content Efficiency With These 7 Agile Practices
- Ex-Google CEO Implies AI Search Will Have No Links via @sejournal, @martinibuster
- 7 Automotive SEO Best Practices For Driving Business In 2024 via @sejournal, @AdamHeitzman
- How Often Should a Business Post on Social Media in 2024?
- 10 Most Important Meta Tags and HTML Elements You Need To Know For SEO via @sejournal, @ab80
- How YouTube is supporting the 2024 European Parliamentary elections
- Indie agency Boathouse creates supplier diversity program as agencies expand external DEI efforts
- Media Briefing: News publishers prep for possible ad slumps as election season nears
- Research Briefing: Still images receive more attention than Reels on Instagram
- Is it time to change the agency holdco model?
- Inside brands like Powerade, Reese’s and Old El Paso’s Olympic and Paralympic influencer play
- Why The Voice is investing in a cross-platform metaverse strategy
- CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms
- AInsights: Meta’s Llama 3 LLM Redefines the Limits of Artificial Intelligence and Makes Meta One of the Leading AI Players
- UX Writing: Study Guide
- Google Launches New ‘Saved Comparisons’ Feature For Analytics via @sejournal, @MattGSouthern
- Evergreen Content: What It is & How to Create It
- Law Firm SEO: A 5-Step Guide to Getting More Leads and Clients
- LinkedIn Report: AI Skills Now Must-Have For Marketers via @sejournal, @MattGSouthern
- What Blast’s Dota 2 expansion means for Blast.tv
- The marketer’s guide to data in an AI-driven world: Tactics and insights for data buyers building successful campaigns
- SGE has the potential impact over $40 billion per year in ad revenue for marketers, The genius of Ferrari’s marketing, and All-Electric Mercedes-Benz G-Wagon
- How to write better blog posts for your Shopify store
- 16 Great Examples of Welcome Emails for New Customers [Templates]
- How to Write an RFP for Grants – Everything You Need to Know
- TikTok Trends 2024: The Most Important Trends To Watch via @sejournal, @theshelleywalsh
- Ninja Forms Tracking with Google Analytics 4 and GTM
- How To Write Effective Social Media Guidelines That Protect Your Brand
- Automate Multi-Site Reporting With Google Sheets And GSC API via @sejournal, @makhyan
- Top 15 Ways To Secure A WordPress Site via @sejournal, @inmotionhosting
- Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad dollars
- Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers’ ROI obsession
- Rethinking the manager career path: The Return podcast, season 3, episode 3
- Meta adds more AI features for advertisers with new image and text generation tools
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