Ultime novità sul Digital Marketing
Il digital marketing è l’insieme delle strategie di marketing che utilizzano canali digitali per promuovere prodotti, servizi o brand. Tali attività comprendono canali e strumenti come i social media, i motori di ricerca, l’email marketing, la pubblicità online e, non ultimi, i siti web.
Scarica gratis il Manuale completo italiano sul Digital Marketing (PDF)
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Scopri aggiornamenti e guide pubblicati dai principali magazine e blog su SEO, pubblicità online, social media marketing, UX, web analytics, intelligenza artificiale e altri temi del digital marketing.
- Crop and Expand with AI
- How To Use Paid Search & Social Ads For Promoting Events via @sejournal, @LisaRocksSEM
- Trump Backs Meta in Dispute Over Canada’s Digital Services Tax
- Snapchat Shares Insight into How it Influences Consumer Electronics Purchases
- Threads Expands Spoiler Tags to Image and Video Content
- TikTok Launches Bulletin Boards for Broadcast Messaging from Creator and Brand Profiles
- Google’s New MUVERA Algorithm Improves Search via @sejournal, @martinibuster
- YouTube Tests AI Features To Improve Search & Discovery via @sejournal, @MattGSouthern
- Designing Use-Case Prompt Suggestions
- Supporting “Power Users” Isn’t Enough: 3 Complex-App User Types
- The 8 Creator Niches AI Is Disrupting (And How to Monetize Each Right Now)
- YouTube metrics that drive growth and business impact
- TikTok hashtags: How to use the best hashtags for more views in 2025
- Publishers struggle to turn social media engagement into website traffic June 26 Influencer marketing set to surpass $13 billion by 2027 June 23
- The $100M Marketing Strategy In An AI World
- CIO: Is declining AI maturity a sign of progress?
- Intuit Gets Conversational: AI Agents Tackle CRM, Finance and CX Tasks
- CX Quality Is Falling—Forrester Says Total Experience Can Fix It
- How to Use AI to Actually Reduce Customer Effort
- Why Apple Must Buy Perplexity
- Marketing in a Downturn: Building Agility Without Losing Impact
- The Lean Guide to Product Research
- Mastering Local SEO: A Strategic Imperative For Travel And Tourism Operators via @sejournal, @JRiddall
- 8 steps to build your account-based marketing strategy [+ recommended tools]
- Here are the most popular AI video tools that are actually worth your time
- What is Image Analysis?
- The 12 Best Social Listening Tools in 2025
- How employment is projected to transform in media during the AI era
- Sam’s Club sees initial success with digital checkout
- The Rundown: The regulatory hurdles still in the way of the Omnicom-IPG merger
- Brand deals surge for golf creators as the sport’s popularity spikes
- X Announces New Original Program From the NFL To Boost Sports Engagement
- The Rise of Vibe Marketing (What Is It & the Best Tools)
- LinkedIn Adds Video Covers for Articles and Newsletters
- Always up-to-date guide to social media image sizes
- TikTok Adds ‘Countdown Bidding’ for Livestream Auctions
- Google Launches ‘Offerwall’ to Help Publishers Maintain Monetization Opportunities
- Meta Looks to Acquire More Talent for its Expanding AI Push
- The social media metrics to track in 2025 (and why)
- Google Tests ‘Preferred Sources’ To Personalize Top Stories In Search via @sejournal, @MattGSouthern
- 2025 real estate social media marketing: Tips + free template
- AI Agents: Your New Digital Team Scaling the Future of Marketing
- 6 ways to get a more customized Search experience
- Data-Driven Personalization: What’s Changed 1-Year Since the Book Launched? AI, Privacy, and Synthetic Data
- Why omnichannel advertising needs gaming at its core
- Pouring perfection: Celebrating YouTube's latte art alchemists
- How to make money on TikTok: 15 strategies to use in 2025
- 6 effective influencer marketing examples in Australia (& why they work)
- Five Strategies of Business With Standout Productivity Growth [Infographic]
- How Association Media Delivers for B2B Marketers What Algorithms Cannot
- Become a Better Leader: Five Steps Toward Discovering Your Blind Spots
- Advantage+ Campaign Setup is Here
- AI Traffic Has Increased 9.7x in the Past Year
- Google Launches Offerwall To Expand Monetization Options via @sejournal, @MattGSouthern
- Google’s AI Search Journeys Are Reshaping SEO With Cindy Krum via @sejournal, @theshelleywalsh
- Should You Build or Should You Buy?, Why In-Person Yields Incredible Results (And How To Do It), Why You Must Be Having An Epiphany Each Week Right Now
- Two new ways YouTube is using AI to bring you more of what you love
- Benchmark Against Your Rivals at a Glance: New Competitive Analysis Dashboard in Mentionlytics
- InformationWeek: The End of Business as Usual: How AI-Native Companies Win
- AI Is Rewriting the Value of Expertise—and Customer Experience Will Feel It
- How 5 Airlines Stack up on the State of Customer Experience
- Train Like a Marketer: Build Habits That Compound
- Surveys Gone Sideways: Avoid These Common Sampling Pitfalls
- The Loyalty Mirage: When Customer Lifetime Value Became a Moving Target
- Ask An SEO: Balancing Content That Converts With Content That Builds Brand Authority via @sejournal, @MordyOberstein
- Six simple behavioral science tips to improve any marketing message (and the brands that get it right)
- How to use freebies to optimize your lead generation
- Pitch deck: Pinterest’s Performance+ AI tool makes its case
- Media Briefing: As social platforms favor creators, publishers are left out of the referral loop
- The Rundown: What CMA’s crackdown on Google really means for publishers
- After third postponement, media buyers don’t believe TikTok is going to be banned
- Retail media hits maturation curve, eyeing brand budgets with full-funnel makeover
- I've Tried the 8 Best AI Search Engines: Here’s What Works
- The 10 best AI copywriting tools (free and paid!) in 2025
- Google’s ‘srsltid’ Parameter Appears In Organic URLs, Creating Confusion via @sejournal, @MattGSouthern
- Email A/B Testing Demystified: How to Run Tests That Drive Real Results
- The new town hall: Washington embraces New Media
- How Happy Are US Small Business Owners?
- Query Fan-Out via @sejournal, @Kevin_Indig
- What is social AI? The ChatGPT alternative for social marketers explained
- Real World AI Use Cases We’re Using
- Demand Gen Vs. Lead Gen: What Every CMO Needs To Know via @sejournal, @brookeosmundson
- How to get AI to write copy in your brand voice — from picking the right platform to training your GPT
- Secrets of savable content: How to create content buyers come back for
- Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions
- Future of TV Briefing: YouTube gives a peek at how its recommendation algorithms work
- The ad industry is obsessed with AI — but what about its energy use and sustainability?
- Why employees are so secretive about using AI at work — and why they shouldn’t be
- In the race for ad dollars, platforms seek to redefine themselves as AI companies
- Here are some of the big questions left unanswered by the FTC’s Omnicom-IPG neutrality decree
- Top 100 Google Searches (June 2025)
- Hootsuite ranked #1 in social listening: G2 Summer 2025 Report
- The state of DTC marketing in 2025: How brands and agencies are leveraging data and automation to fuel ROI
- Make space for customers to see their business as part of yours
- The State Of AI In Marketing: 6 Key Findings From Marketing Leaders via @sejournal, @theshelleywalsh
- Problem with GA4 Integration
- Advice We Gave To 20 Something Millionaires, Modern Founders Will Be Half Influencer Half Founder, Every Company Will Become Half Media Company Half The Original Business What Eric Learned From Disappearing
- The Future Belongs to Those Who See AI as a Partner, Not a Threat
- My Exact 7-Step Framework for Brand SEO (With Templates)
- Human-Centered Marketing: The Right Message To The Right People
- Search in the Age of AI: Website Strategies That Still Win Clients Results
- The Expert-Reviewed Guide to Automotive SEO
- How to prepare for, navigate, and thrive through summer slumps — according to marketing experts
- Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue
- 20 Cool PR Campaign Examples of 2025 & How to Create Yours
- 80+ Up-to-Date AI Statistics for 2025 (No Stale Sources)
- AI Visitors Visit Fewer Pages and Bounce More Often Than Traditional Search Visitors
- Customer Service Marketing: How to Align Marketing and Customer Service for Success
- The Smart SEO Team’s Guide To Timing & Executing A Large-Scale Site Migration via @sejournal, @inmotionhosting
- LGBTQ+ publishers grapple with a Pride Month ad spend slowdown
- Why there’s a CPM slump in a growing CTV market
- How TikTok’s ‘The Secret Lives of Mormon Wives’ landed on Hulu, with Select Management Group’s Danielle Pistotnik
- Ad Tech Briefing: Cannes Lions’ biggest ad tech announcements show how TV is now programmatic
- Top Trending YouTube Topics (June 2025)
- 25 Fastest Growing Companies & Startups (2025)
- TikTok engagement in 2025: Calculator, tips, and strategies to win
- Jill Whalen’s SEO Legacy Still Shapes The Industry via @sejournal, @martinibuster
- How Vantage Plastics Achieved 25,000,000% Growth
- Sam Altman: ChatGPT Has Evolved Beyond A “Google Replacement” via @sejournal, @MattGSouthern
- YouTube Analytics Updated With Saved Reports & New Interface via @sejournal, @MattGSouthern
- 7 Powerful AI Marketing Tools You Need (Tested)
- 7 Ways to Find Related Content (+ Free Topic Planner)
- Subdomain or Subdirectory? What’s Best for Your Business
- The SEO KPIs That Actually Matter (And How to Track Them)
- Signal User Statistics: How Many People Use Signal?
- Cash App Statistics: How Many People Use Cash App?
- Advantage+ Campaign Creation: A Complete Guide
- Are Millennials Mad? How Brands Can Meet Expectations
- Why AI SEO is BS, AI is actually making you STUPIDER
- Influencer marketing set to surpass $13 billion by 2027 June 23 What If? OpenAI Acquires Snapchat, Starbucks Goes Crypto, and Paramount Cuts the Cord | Behind the Numbers June 23
- Workflow: The AI-driven CRM revolution
- Websites With More Organic Search Traffic Get Mentioned More in AI Search
- Google AI Mode And The Future Of Search Monetization: Ads, Prompts, And The Post-Keyword Era via @sejournal, @siliconvallaeys
- AI marketing campaigns only a bot could launch & which tools pitch the best ones [product test]
- In a feature-parity world, it’s all about your brand — here’s how your startup can nail it in the first 100 days
- 5 High-Impact Ways To Integrate Traditional & Digital Marketing For A Personalized Buyer Experience via @sejournal, @alexanderkesler
- 5 Best Sites To Buy Twitch Followers (Real & Cheap)
- Media Buying Briefing: What Dentsu’s synthetic audiences deal reveals about future of media planning
- Spotify’s video podcast program draws praise from creators — and skepticism from networks
- What you missed at Cannes Lions 2025
- CMOs say AI platforms’ low profile at Cannes won’t happen again
- How iHeartMedia kept the tone and personality of its AI-translated podcasts
- In Graphic Detail: eMarketer forecasts how digital marketing will evolve in 2025, and beyond
- What If? OpenAI Acquires Snapchat, Starbucks Goes Crypto, and Paramount Cuts the Cord | Behind the Numbers June 23
- 44 Trending Products to Sell (2025)
- Advantage+ Shopping Timeline
- How Much Code Should SEO Pros Know? Google Weighs In via @sejournal, @MattGSouthern
- A Research Agenda for Generative AI in UX
- Creating Design Specs for Development
- Localization SEO That Works: 10 Real-World Lessons from 14 Markets
- An entertainment revolution 20 years in the making
- How to Build a Brand That Truly Connects
- Best WordPress SEO Tools & Plugins For Enterprise Sites
- How To Efficiently Plan A WordPress Site
- Subreddit Analytics Tools: 6 Tools to Consider in 2025
- Nearly all Gen Zers watch digital video June 20 Retail media spend shifts toward video, social June 18
- 20 best B2B lead generation tools
- I tried writing a blog post with ChatGPT, Claude, and Gemini — here’s how they stacked up
- Pride on YouTube: Shining a light on our LGBTQ+ creator community
- The ROI of Experiential Marketing: Metrics That Matter
- Advertising Research: Driving Better Ad Performance With Data and Insights
- Brand Audit: 7 Steps to Evaluate Your Brand’s Health (With Checklist)
- Digiday Podcast at Cannes: AI hype, data overload and other takeaways from Cannes Lions 2025
- Why Hearst built an AI voice assistant tool for Delish
- Sprite’s heat-activated digital billboards suggest a future spot for OOH in the media mix
- Creators turn to agentic AI to manage fan engagement
- Cannes Briefing: Optimism in the margins
- 7 Best sites to Buy YouTube Views (Instant & Cheap)
- Top 20 New Social Media Networks (2025)
- TikTok Ban Delayed Again, Will Remain Active Until September via @sejournal, @MattGSouthern
- Marketing Hacks for the AI Era: Tips, Tricks, and Prompts for Smarter Digital Marketing
- Creators and Congress collaborate on new caucus launch
- Opportunity Score Rolls Out Globally
- 95% Of ChatGPT Citations Are Recent.. AI Is Beating Humans, Charlie Munger’s Sales Leader On Closing EVERY Deal, Google Dropping Rich Results To Simplify Search, Marketing Agencies Hit Summer Slumps Even With Steady Traffic
- Aligning The CIO, CFO & CMO For Search‑Driven ROI via @sejournal, @TaylorDanRW
- How To Use Paid Search & Social Ads For Promoting Events via @sejournal, @LisaRocksSEM
- How to create a landing page: My simple step-by-step approach
- Content strategy red flags: What B2B marketing teams get wrong and how to course-correct
- This AI prompt can transform you into an elite marketer in any field, here’s how
- AI Assistant Bias Revealed: Here’s Who Gets Favored & Who Gets Shunned in the New Era
- How to Do TikTok SEO: A Beginner-to-Pro Blueprint in 4 Weeks
- Snap’s AI play targets the advertisers tired of Meta and Google
- Media Briefing: DoubleVerify casts itself as news ally in Cannes — as scrutiny mounts
- Omnicom wraps up its Cannes Lions presence with a YouTube livestream partnership
- Digiday Podcast at Cannes: Former Bachelorette Rachel Lindsay makes the case for creators
- WTF is ‘query fan-out’ in Google’s AI mode?
- Cannes Briefing: What the ad industry isn’t saying about AI
- Top Trending Topics (June 2025)
- YouTube Reports 200 Billion Daily Views For Shorts Format via @sejournal, @MattGSouthern
- Yoast SEO Plugin Bug Injects Hidden AI HTML Classes via @sejournal, @martinibuster
- How taking a unified campaign approach helps brands outperform benchmarks
- Google Launches ‘Search Live’ Real-Time Voice Search In AI Mode via @sejournal, @MattGSouthern
- Search Live: Talk, listen and explore in real time with AI Mode
- The Top 10 AI Thought Leaders on LinkedIn (2025)
- Celebrating 20 years of music on YouTube: Tuma Basa’s 20 for 20
- Agentic AI In SEO: AI Agents & Workflows For Audit (Part 2) via @sejournal, @VincentTerrasi
- Wix Acquires AI Platform That Enables Anyone To Create Software via @sejournal, @martinibuster
- We’re bringing Google’s Commerce Media suite to brands and retailers.
- If You’re Not Adopting AI, F**k You. You Will Be A Burden On Society, Unilever To Hire 20-30x More Influencers, How We’re Handling Influencer Pitches, LLM Marketing Will Be Controlled By The Brand Side, Not SEO., How To Triple Your Form Conversion Rate
- CMOs, The Time Is Now To Assign An AI Leader via @sejournal, @dannydenhard
- Retail media spend shifts toward video, social June 18 Creators are split on AI’s role in their workflows June 12
- AIO Hurting Traffic? How To Identify True Loss With GA4, GSC & Rank Tracking [Webinar] via @sejournal, @lorenbaker
- What will influencer marketing look like in 2025? Expert predictions + new data
- Growth marketing — the campaigns that you need to know
- 70 AI prompt examples for marketers to use in 2025
- AI Content Is 4.7x Cheaper Than Human Content [+ New Research Report]
- Meet the New Web Crawlers: AI Bots Are Closing in on Search Engine Bots
- Customer Segmentation Analysis: A Strategic Guide for Marketers
- Yoast SEO WordPress Plugin Adds Support For LLMs.Txt via @sejournal, @martinibuster
- Neal Mohan at Cannes Lions 2025: What 20 years of YouTube reveals about creativity’s future
- From Gen Z to Baby Boomers: How Do Different Generations Talk About Food?
- Omnicom strikes partnerships with PayPal and X as its ‘live’ blitz at Cannes Lions continues
- Digiday Podcast at Cannes: From center stage to closed doors, inside X’s quiet Cannes strategy
- Future of TV Briefing: Upfront ad buyers debate the value of out-of-home viewership
- The Guardian bets on unified programmatic ad selling as curation gains ground
- Cannes Briefing: As the line between brand and studio blurs, creators hold the pen
- Instagram is gaining ground on TikTok in Asia-Pacific June 18
- Social media surpasses linear and print as top source of news for US adults June 18
- See What AI Sees: AI Mode Killed the Old SEO Playbook — Here’s the New One via @sejournal, @mktbrew
- The case for keeping marketing budgets amid economic uncertainty
- VidCon 2025: Celebrating 20 years of creator impact
- Welcome to Zero-Click Search. Please Leave Your Traffic at the Door.
- How Citadel Insurance Slashes Social Media Time by 50%
- The Great Decoupling (or Why Your Clicks Are Down and Impressions Up)
- The New Normal via @sejournal, @Kevin_Indig
- Reddit Uses AI To Translate Millions Of Pages And Google’s OK With It, How To Effectively Recruit Offshore Talent Using AI, What’s More Important Than Business, What The Future Of SaaS Will Look Like
- Ask An SEO: How AI Is Changing Affiliate Strategies via @sejournal, @rollerblader
- AI in content marketing: How creators and marketers are using AI to speed up & succeed [data]
- Master the art of going viral on LinkedIn with Hala Taha's four-step formula
- How to market your brand to budget-conscious prospects
- Websites Using AI Content Grow 5% Faster [+ New Research Report]
- Ad Tech Briefing: The CMA tosses Google’s Privacy Sandbox a lifeline, as many declare it DOA
- Publishers refine Reddit strategies to tap into targeted referral traffic
- Cannes Briefing: The Croisette class of the outpaced
- Omnicom partners with Amazon and Meta to build on live content and live shopping
- The DOJ faces growing calls to coordinate Google antitrust remedy efforts
- Digiday Podcast at Cannes: Ad networks take center stage at Cannes — are buyers buying in?
- Disney adds Amazon to its DRAX partnership roster
- How to Optimize for Google Discover [Tips, Examples, & Data]
- Trash AI Content, Experimental Budgets, and TikTok for B2B: Ross Simmonds Unfiltered
- Google Adds AI Mode Traffic To Search Console Reports via @sejournal, @MattGSouthern
- Does AI Search Traffic Convert Better Than Traditional Search? For Ahrefs, Yes: 0.5% of Visitors Drove 12.1% of Signups
- Content Marketing Analytics, Without the Fluff
- Does ChatGPT Actually Have A Higher Conversion Rate Than Google Traffic?, AI Traffic Is Not Being Tracked Accurately, How To Actually Spread AI Adoption Throughout Your Company, AI Is Slashing Headcount — Fast (Here’s What To Do)
- How To Weed Out Less Qualified Audiences From Your PPC Campaigns via @sejournal, @jonkagan
- 10 Key Hurdles That CMOs Must Overcome In 2025 And Beyond via @sejournal, @gregjarboe
- 8 ways to use AI in digital marketing [+ examples]
- The actual recession marketing tactics that helped brands survive + how your team can implement them
- The unconventional, scrappy tactics I used to grow a newsletter to 40K subscribers
- From Stanford stage to YouTube screens: The enduring legacy of Steve Jobs's 2005 address
