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Latest Digital Marketing News & Insights
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- Social Inbox: 15 Tips to Manage Social Engagement Better and Faster
- International SEO: A Comprehensive Guide
- The Important Benefit of Advantage+ Audience
- Boost Sales on Facebook Marketplace: Proven Strategies for Success
- AI Use Across the Customer Journey Means Aligning Across Teams
- 250+ Free Social Media Templates to Save Your Team HOURS
- How Shake Shack is out-marketing Chick-fil-A, This Skool group makes $258,000mo, Meta opens up Quest OS to third-party hardware makers, What to do about the TikTok ban, The single most important event in the history of Facebook, & more
- AInsights: Microsoft’s VASA-1 Model Uses AI to Create Hyper-Realistic Digital Twins Using a Picture and Voice Sample
- Best URL Practices for SEO: How to Optimize URLs for Search
- 25 Snapchat Statistics & Facts For 2024 via @sejournal, @annabellenyst
- Tech Takes Over Marketing (But Not How You Think)
- Podcast ad revenue growth slows, but networks and ad platforms pitch new content and ad buying tools at IAB Podcast Upfront
- Ad tech’s week on Wall Street underscores critical industry challenges
- After latest cookie delay, Google tells ad tech there will be ‘gradual ramp up’ but eschews specifics
- IPG’s former data chief Arun Kumar: How data collection can be improved without too much regulation
- Inside the debate among marketers for and against virtual influencers
- Effective AI Implementation Starts Here
- The Evolution of Customer Loyalty Programs in an Always-on World
- What Is a Call Center? How They Work
- Report Shows Publisher Referrals From Facebook Have Declined by 50%
- Meta is expanding access to AI-generated creative tools—and removing disclosures May 8 Retail media moves off-site, up-the-funnel—but are retail media networks ready? May 7
- X Will Soon Enable Advertisers To Create Ad Audiences With AI
- WhatsApp Launches Refreshed UI Elements
- Reddit Establishes New Parameters on Third Party Data Usage
- Reddit Establishes New Parameters on Third-Party Data Usage
- YouTube Outlines EU Election Integrity Measures
- Google Defends Lack Of Communication Around Search Updates via @sejournal, @MattGSouthern
- Threads Adds View Counts on Posts
- TikTok Will Now Label Content Created by External AI Tools
- Google’s Strategies For Dealing With Content Decay via @sejournal, @MattGSouthern
- How to Use LinkedIn Hashtags in 2024 [+ FREE TOOL]
- Are Branded Podcasts Worth the Investment in 2024?
- Social Media Style Guide: Template, Examples & Tips for 2024
- 5 Reasons to Use an Instagram Business Account + Set Up Tips
- Google Answers: What Is Content Decay? via @sejournal, @MattGSouthern
- Why Social Mentions Matter (And How to Track Them)
- Steal Our SEO Report Template (Inspired by SEO Experts)
- Do You Need to Exclude Existing Customers?
- Influencer marketing trends across industries
- Four Types of Webinars That Convert Prospects Into Customers
- B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey
- How B2B Marketing Leaders Can Get the Most Out of Their Budgets [Infographic]
- Rene’s Top Five on YouTube: May 9, 2024 edition
- Grow your brand with customer-centric marketing
- Top 10 Influencer Marketing Platforms: All You Need to Know
- Express files for bankruptcy, plans to close nearly 100 stores as investor group looks to save the brand, and Mark Zuckerberg’s personal brand transformation
- SEO for TikTok: How Social Media Managers Can Drive More Product Views
- Top 6 AI Chatbots in 2024 (ChatGPT & Alternatives)
- How to Create a Content Style Guide [+Free Guide & Examples]
- The Ultimate Guide to Product Marketing: How to Market a Product in 2024
- 3 Persuasion Techniques You Should Know
- How to Use Keywords for SEO: The Complete Beginner’s Guide
- 7 Best AI Video Generators for Content Creators in 2024 (Free & Paid)
- Social Media Monitoring: Why You Need It & How to Get Started
- How To Use ChatGPT For Keyword Research via @sejournal, @dansmull
- Maximize Content Efficiency With These 7 Agile Practices
- Ex-Google CEO Implies AI Search Will Have No Links via @sejournal, @martinibuster
- 7 Automotive SEO Best Practices For Driving Business In 2024 via @sejournal, @AdamHeitzman
- How Often Should a Business Post on Social Media in 2024?
- 7 Best sites to Buy YouTube Subscribers (Cheap & Real)
- 10 Most Important Meta Tags and HTML Elements You Need To Know For SEO via @sejournal, @ab80
- How YouTube is supporting the 2024 European Parliamentary elections
- Indie agency Boathouse creates supplier diversity program as agencies expand external DEI efforts
- Media Briefing: News publishers prep for possible ad slumps as election season nears
- Research Briefing: Still images receive more attention than Reels on Instagram
- Is it time to change the agency holdco model?
- Inside brands like Powerade, Reese’s and Old El Paso’s Olympic and Paralympic influencer play
- Why The Voice is investing in a cross-platform metaverse strategy
- CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms
- 13 Skills You Must Develop To Become Amazing at Content Marketing [Infographic]
- Customer Journey Mapping: A How-To Guide
- Regaining Humanity in B2B Marketing: A Conversation With Karna Crawford, CMO of Marqeta
- AI Drives Unified Customer and Employee Experiences
- What’s New in the Upcoming Umbraco 14 Release
- The AI Contact Center: How AI Is Revolutionizing Customer Service
- AInsights: Meta’s Llama 3 LLM Redefines the Limits of Artificial Intelligence and Makes Meta One of the Leading AI Players
- UX Writing: Study Guide
- Google Launches New ‘Saved Comparisons’ Feature For Analytics via @sejournal, @MattGSouthern
- Evergreen Content: What It is & How to Create It
- Law Firm SEO: A 5-Step Guide to Getting More Leads and Clients
- LinkedIn Report: AI Skills Now Must-Have For Marketers via @sejournal, @MattGSouthern
- Accelerating AI's Impact Across the Entire Buyer & Customer Journey
- How to repost on Instagram step-by-step (for Stories and posts)
- Stop Watering Down Results
- Why you need to share an executive summary of your social media reports with leadership
- How to Adapt to the Evolution of B2B Buying: Four Tips for Addressing Buyer Pain Points
- What Blast’s Dota 2 expansion means for Blast.tv
- The marketer’s guide to data in an AI-driven world: Tactics and insights for data buyers building successful campaigns
- SGE has the potential impact over $40 billion per year in ad revenue for marketers, The genius of Ferrari’s marketing, and All-Electric Mercedes-Benz G-Wagon
- Save Time and Increase Leads With a Robust Distribution and Repurposing Tool
- 16 Great Examples of Welcome Emails for New Customers [Templates]
- How to Write an RFP for Grants – Everything You Need to Know
- TikTok Trends 2024: The Most Important Trends To Watch via @sejournal, @theshelleywalsh
- Ninja Forms Tracking with Google Analytics 4 and GTM
- How To Write Effective Social Media Guidelines That Protect Your Brand
- Automate Multi-Site Reporting With Google Sheets And GSC API via @sejournal, @makhyan
- Top 15 Ways To Secure A WordPress Site via @sejournal, @inmotionhosting
- Warner Bros. Discovery Sports and CNN International create marketplace for sports and political ad dollars
- Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers’ ROI obsession
- Rethinking the manager career path: The Return podcast, season 3, episode 3
- Meta adds more AI features for advertisers with new image and text generation tools
- Reddit has big plans for search ads and a mixed feed as it adjusts to life as a public company
- The Benefits of Combining Customer Journey Mapping With AI
- Drive Revenue Sky-High With AI
- Retail media moves off-site, up-the-funnel—but are retail media networks ready? May 7 The Daily: Why Meta might be a dark horse in GenAI, how AI might backfire, and how advertisers view Threads May 7
- Generative AI vs. Large Language Models (LLMs): Key Differences
- 19 X (Twitter) Demographics for Marketers in 2024
- How to Schedule TikTok Posts on Mobile and Desktop
- Big Brands Apparently Receive Site Abuse Manual Actions via @sejournal, @martinibuster
- Marvel Studios, eBay, HelloFresh and Peacock are Digiday Content Marketing Awards winners
- Google Business Profile: Ultimate Guide to List Your Business
- How To Approach Link Building In 2024: Insights & Strategies For SEO Success via @sejournal, @hethr_campbell
- 11 Facebook Trends That Will Shape Your Strategy in 2024
- Swiftie secret sessions & Sold out skorts: The eras of designer Cassey Ho
- Do More with Less: Navigating Customer Acquisition Challenges for Today’s Enterprises via @sejournal, @lorenbaker
- Del podcast a la pantalla streaming, la estrategia bicultural de Sonoro conquista asociaciones con Netflix
- Increase Conversions by 10% or More with the API
- Gravity: How To Cultivate Focus And Execute Better via @sejournal, @Kevin_Indig
- TikTok monitoring tools to protect your brand and scale your social strategy
- How MrBeast’s new content format caused me to cry and How Prime saved Amazon
- AInsights: Perplexity AI is Now a Unicorn, Counts Jeff Bezos as an Investor, and Releases Enterprise Pro
- The Anti-Agency Agency: Consider This Non-Traditional Model
- Met Gala 2024: The Most Talked About Moments Online
- How to Measure Social Media Marketing ROI [With Expert Advice]
- How These 6 Social Media Marketers & Creators Built Loyal Brand Communities
- Boost Your Email List: 3 Easy Tactics to Expand Your Reach
- Google SGE Organic Traffic Impact Divided By Verticals [Data Study] via @sejournal, @bart_goralewicz
- Why Your Content Won’t Surprise or Delight Unless You Expect More (From People and AI)
- Hit By The Core Algorithm? 5 Factors To Be Aware Of via @sejournal, @martinibuster
- CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms
- How Campbell’s navigates the burgeoning retail media landscape, even as it creates more walled gardens
- Canva’s CMO Zach Kitschke talks taking the Australian design platform’s user base global
- Marketing Briefing: As the Google antitrust trial wraps, marketers weigh future of paid search ad spend
- More companies like Continental, EY are offering employees a chance to work abroad to retain them
- Ads, creators, and AI are everywhere in 2024 May 6 Social, resale, and beauty: 3 things buoying a slowing luxury retail market May 3
- Sony electronics busca conquistar al consumidor global al ritmo de Peso Pluma
- The Daily: Why Meta might be a dark horse in GenAI, how AI might backfire, and how advertisers view Threads May 7
- 9 Top SEO AI Tools (2024)
- Google’s Mueller Outlines Path To Recovery For Sites Hit By Core Update via @sejournal, @MattGSouthern
- Google Confirms Site Reputation Abuse Update via @sejournal, @martinibuster
- Foundations of Agency Success: Simplifying Operations for Growth
- Maximize LinkedIn for Your Cold Outreach: Step-by-Step Guide
- Google Core Update: How To Write High-Ranking, High-Quality Content in 2024 via @sejournal, @fiverr
- Apple’s “Intelligent Search” Will Summarize Webpages via @sejournal, @martinibuster
- Google Connects Imported User Data To GA4 Audiences via @sejournal, @MattGSouthern
- 14 Social Inbox Tools That Will Get You To (Social) Inbox Zero
- Spotlight on UK beauty influencers for your brand
- Results: Testing Quality Leads from Instant Forms vs. Website
- When to Use Offline Conversions API
- Wall Street pushes out rate-cut expectations, sees risk they don’t start until March 2025, Attribution is somewhat unknowable, Meta advertisers claim sales are down and costs are up due to glitchy automated system, and more
- AInsights: Reid Hoffman Interviews His AI Digital Twin and It’s Both Creepy and Mind-Blowing
- X in 2023: A Recap of Everything Marketers & Advertisers Need to Know
- How to Get Started with AI as a Content Creator
- Big Change To Google’s Product Structured Data Page via @sejournal, @martinibuster
- How A Full-Funnel SEO & PR Strategy Can Drive Leads & Sales via @sejournal, @_kevinrowe
- Why former esports and digital media execs are forming a talent and content company to simplify the digital entertainment business
- How CTV platforms are pushing non-traditional ad formats — but not too far
- Media Buying Briefing: Agencies debate biggest questions over TikTok’s future
- Digiday+ Research: Influencers see more Instagram engagement with still images than Reels
- AI Briefing: NewFronts bring a week’s worth of AI news for advertisers
- WTF are data collaborations?
- Social, resale, and beauty: 3 things buoying a slowing luxury retail market May 3 As a ban looms, August explains how TikTok gave period products a platform May 2
- Google’s antitrust trial spotlights search ads on the final day of closing arguments
- Content Standards in Design Systems
- 7 Tips for Memorable and Easy-to-Understand Imagery
- Behavioural Science for Digital Marketing
- Revenue comparison: 1B YT shorts vs. 1B YT long-form views, What are non-endemic ads from Amazon, Kindle and Oprah story
- Negative SEO: What It is & How to Prevent Attacks
- The 9 Best Landing Page Builders For 2024 via @sejournal, @annabellenyst
- Oops, Google Did It Again — But You Still Need First-Party Data
- How Mentionlytics Helped Customers.ai Measure its Brand Awareness
- Google and DOJ attorneys begin closing antitrust arguments
- NewFronts Briefing: TikTok and Meta pitch short-form video offerings and AI tools on the final day
- Publishers’ Privacy Sandbox testing enters a ‘holding pattern’
- After years of caution, pharma advertisers are embracing influencer marketing
- CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape
- How CTV and DOOH are growing this political season for smaller agencies
- As a ban looms, August explains how TikTok gave period products a platform May 2 Most teens and parents are comfortable with how much time teens spend on smartphones, social media May 1
- 23 Pinterest Demographics for Social Media Marketers [2024]
- Google Performance Max For Marketplaces: Advertise Without A Website via @sejournal, @MattGSouthern
- How to Use Hashtags in 2024 [EVERY NETWORK]
- Google’s Search Engine Market Share Drops As Competitors’ Grows via @sejournal, @MattGSouthern
- How brands are using gaming personas to reach players effectively
- What Is Social Listening And How To Get Started via @sejournal, @annabellenyst
- SMART Goals: How To Write Effective Goals With Examples via @sejournal, @kristileilani
- 16 Of The Best Social Media Marketing Courses in 2024 via @sejournal, @macuraa
- Rene’s Top Five on YouTube: May 2, 2024 edition
- How effective is copying as a marketing strategy? Well, let’s look at YouTube Shorts, AirChat, the number 1 factor for a viral video
- Social Media Image Size Guide For All Platforms In 2024 via @sejournal, @annabellenyst
- Audio AI: How AI Is Changing Podcasts, Audiobooks & More
- 7 Ways to Grow Your Email List (and Your Revenue) in 2024
- 116 Top Free SEO Tools via @sejournal, @jonleeclark
- How To Write Faster With or Without an AI Assist
- New Anthropic Claude Team Plan Versus ChatGPT Team via @sejournal, @martinibuster
- Guia Avanzada Para Analizar Competidores en Youtube 2024
- Female Founders, Are You Ready To Build A High-Growth Business?
- NewFronts Day 3: Diverse-owned media companies tout their multicultural audience reach, plus a Q&A with IAB’s CEO
- Research Briefing: Frequency capping matters most on streaming platforms
- Media Briefing: Publishers are still prepping for cookie deprecation despite Google’s delay
- The DOJ makes closing arguments in Google Search antitrust trial
- Publishers not ready to change social media strategies as TikTok ban looms
- In the marketing world, anime is following in the footsteps of gaming
- CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
- Most teens and parents are comfortable with how much time teens spend on smartphones, social media May 1 GenAI’s use by social media marketers is already widespread, especially for content creation May 1
- Holistic B2B Marketing: How To Drive Pipeline With A Silo-Free Strategy via @sejournal, @hethr_campbell
- [PPC] Automation & AI: What Humans Should Be Doing For Success via @sejournal, @CallRail
- A new Mother's Day gift experience on Google Search
- How Jason Cohen Built TWO Billion Dollar Companies (One Bootstrapped)
- Q&A: How attention, search and recall are creating more effective video ad metrics
- Why Big Companies Make Bad Content
- 7 Best AI SEO Tools to Boost Your Website’s Visibility
- The Big Disconnect: Charting The Growing Disconnect Between Google And SEOs via @sejournal, @Kevin_Indig
- With the introduction of video ads and e-commerce, Roblox looks to attain platform status
- Wix Proposals Tool Helps Businesses Win More Clients via @sejournal, @martinibuster
- Marketing takeaways from Andrew Huberman, Dr. Peter Attia, Bryan Johnson, and more
- What Are Canonical URLs: An In-Depth Guide for SEOs
- 10 Most Important Meta Tags You Need To Know For SEO via @sejournal, @ab80
- Can Automation Help You Ace Your RFP? I Used AI to Find Out
- 15 Best Examples of Professional Goals [+Tips to Achieve Them]
- How To Develop a Great Creative Brief and Get On-Target Content
- A Complete Guide to Google Tag Manager Triggers
- HARO: Is It Alternatives You’re Looking For?
- How Brands Can Have Successful Agency Relationships [Part 1] via @sejournal, @coreydmorris
- Is Deinfluencing a Threat to Brands?
- NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory
- ‘It hasn’t changed our plans’: Despite Google’s cookie setback, Vodafone presses forward in search for alternatives
- CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming ads
- How companies can avoid creating an accidental manager: The Return podcast, season 3, episode 2
- Future of TV Briefing: Top takeaways from ‘The Future of TV’ video series
- PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
- What To Know About Medium-Level WordPress Vulnerabilities via @sejournal, @martinibuster
- Social media marketers urge others to prepare, not panic, for TikTok ban April 30 More than two-thirds of TikTokers have increased usage despite shopping content changes April 26
- GenAI’s use by social media marketers is already widespread, especially for content creation May 1
- OpenAI To Show Content & Links In Response To Queries via @sejournal, @martinibuster
- How Tagging Strategies Transform Marketing Campaigns
- The NFL, Nickelodeon, Food Network and Harvard Business Review are Digiday Media Awards finalists
- 35+ Key Small Business Statistics
- Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News) via @sejournal, @gregjarboe
- Google Ads To Automatically Pause Low-Activity Keywords via @sejournal, @MattGSouthern
- Maximizing ROI: Expert Insights for Google Shopping Ads Success via @sejournal, @lorenbaker
- How to Build an Effective Content Marketing Funnel
- 10 Affordable Market Research Tools for Startups + Tips for Use
- Go behind the scenes of the 2024 NFL Draft
- Google confirms links are not that important, Google’s CEO on what search will be like in 10 years, and Does the WNBA actually have potential now?
- 25 Tools & Resources for Conducting Market Research
- How to Sort in Excel and Keep Your Data Organized
- 11 Best Advertising Management Software for 2024
- Avoid Traditional Marketing Metrics To Prove Content’s Real Value
- How Small Businesses Can Use AI To Create And Measure Ads [Interview With Ex-Googler Logan Welbaum] via @sejournal, @gregjarboe
- Roku is set to reveal a tie-up with The Trade Desk as the streaming platform further opens up programmatic access
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