Paolo Margari is a Brussels-based senior digital marketing and communications professional working with financial institutions, international organisations, B2B companies and professional-services firms. He holds a PhD in economic geography and hosts the podcast Marketing Geographies.
I have worked in digital communications for more than 15 years. I handle social media, campaigns and measurement for organisations where every piece of content goes through several approvals and has to stand up to scrutiny, and for professional-services firms that want their expertise to show online.
Experience
- Euroclear, Social Media Manager, 2023–2025. Group social media strategy and publishing rules, LinkedIn campaigns, bringing generative AI into the content cycle.
- SWIFT, Global Communications, 2018–2019 (via Harvey Nash). Strategy, publishing, listening, advertising and reporting across 22 channels; live coverage of Sibos.
- Oltre.Digital, consultancy since 2015: ING Belgium (2021: digital marketing for accounts, cards and payments; SEO and UX testing), Caputo & Partners (Zurich, 2015–2018: SEO, content, Google Ads, video and podcasts for a banking-law firm), Stanley/Stella (via Upthrust), Cross-Border Commerce Europe, ManpowerGroup BeLux (via Ariad), MyMicroInvest/Spreds, Pivott, Bundl (banking projects for Hello Bank / BNP Paribas), and the SaaS products Tiledesk and JoConnect.
- British Council, Italy 2010–2013 (Rome, Milan) and Europe 2013–2016 (Brussels). Campaigns in 19 EU countries; analytics standards for the global website.
Education and certifications
- PhD in Economic Geography, University of Bari Aldo Moro, 2009.
- MA in Urban and Regional Planning, University of Sheffield, 2006–2007.
- Degree in Economics, University of Salento, 2003.
- UX Certificate, Nielsen Norman Group (no. 1013879). Google Ads, Google Analytics, Meta Blueprint and Semrush certifications.
Languages: Italian (native), English (fluent), French (B2). I am a member of the Italian Geographical Society; my research papers are on Google Scholar.
Outside the office
I have written two books, Glossario del Nulla (2012) and Postplex (2021), and released two albums of electronic music. I have worked in radio. I photograph mostly when travelling; my videos are on YouTube.
In 2018 I stood for the Italian Chamber of Deputies in the Europe constituency for Italians abroad: a first-hand lesson in political communication and how consensus forms online, which I still follow as a citizen.