Articles

I write about digital marketing, technology and communications. Here are all my articles, newest first. I also write on Substack and Medium.

  • 15 steps to optimise your digital marketing ROI

    Boost your digital marketing ROI with a smarter budget With economic uncertainty ahead – well, it’s a constant, isn’t it? – budgets get tighter. That makes Return on Investment (ROI)…

  • Why blocking GPTBot & other AI web crawlers is a bad move

    OpenAI announced its support for robots.txt for GPTBot, which means you can block OpenAI from harvesting your website content. As Search Engine Optimisation (SEO) specialists know, the practice is already…

  • The News We See: How Facebook Fuels Political Polarization

    Research published by Science reveals ideological “echo chambers” on social media Facebook (Meta Inc.) has transformed how we get news and information. According to self-proclaims by Meta Inc., over two…

  • Adapting Journalism to AI: The Good, the Bad and the Profitable

    Impact of AI on Journalism Artificial intelligence (AI) has shaken up the journalism industry worldwide. Newspapers are searching for new business models to counterbalance AI’s impact and engage their readership.…

  • Navigating the Changing Landscape of Social Media

    Social media has evolved from simple conversation platforms to robust entertainment systems. They are now moving towards becoming marketplaces, a change primarily driven by algorithms – the secret formulas that…

  • How to boost personal productivity?

    Personal productivity is about achieving goals or – better – efficiently accomplishing tasks that bring you closer to your goals. The secret desire to be a machine-like productive individual is…

  • List of the Best AI Tools and ChatGPT Prompts

    Exploring the World of Generative Pre-trained Transformers aka GPT Generative Pre-trained Transformers (GPT) have revolutionized the field of artificial intelligence and natural language processing. These models have shown great potential…

  • The Marketing evolution journey from its early days to AI

    Marketing has come a long way since its inception. The industry has evolved from simple sales tactics to complex strategies that involve understanding consumer psychology, creating engaging content, and leveraging…

  • Demystifying the LinkedIn Social Selling Index (SSI)

      If you’re an avid LinkedIn user or just beginning to explore this professional networking platform, you may have encountered the term “LinkedIn Social Selling Index” or SSI. What is…

  • Highly Sensitive People aka HSP: a missing personality-type?

    If emotions overwhelm you or you’re moved to tears by a minor thing, probably you’re among “Highly Sensitive People”, aka HSPs, according to a new book titled “Sensitive: The Power…

  • 7 signs defining unconventional people, aka weirdos

    Have you ever been called or felt ‘unconventional’? If you match some of the following characteristics, you are probably one. It’s not necessarily bad – more often, it’s a positive…

  • +1500 English acronyms, abbreviations, slang for chat & SMS

    An exhaustive list of +1500 Chat & Text Acronyms, Slang & Abbreviations We all hate acronyms, right? Particularly in the work environment, some companies can’t get rid of their dozens…