I help financial institutions, international organisations, B2B companies and professional-services firms get found, understood and chosen online. I work as a consultant or inside communications teams, on fixed-term assignments or projects.
01
Reputation and social media presence
Strategy, content, publishing rules and listening, above all on LinkedIn. For an organisation, that means coordinating teams and approvals; at SWIFT I did this across 22 channels, including live coverage of Sibos. For a professional, it means building an authoritative profile in a voice that sounds like them.
- Publishing rules: who writes, who approves, and how fast.
- Editorial calendar and live events.
- LinkedIn profiles for professionals, within their professional conduct rules.
- Listening and regular reports for decision-makers.
02
Websites and visibility on Google and in AI assistants
I design, build and optimise professional websites: clear to read, fast and built to be found. I look after organic search and campaigns with measurable goals. Being found today also means being cited by ChatGPT, Gemini and Perplexity, and I work on both fronts. For Caputo & Partners, a Zurich banking-law firm, I looked after the website, SEO, content and Google Ads for three and a half years, with substantial growth in organic traffic.
- Professional WordPress websites: design, build and optimisation.
- SEO and content that explain what you do.
- Visibility in AI assistants (GEO).
- Campaigns on Google Ads and Meta.
03
Measurement, tools and AI
GA4, tag managers, CRM and automation, chosen and connected to answer specific questions: where enquiries come from, what works, where to invest. I bring in generative AI where it saves time, leaving the final word to whoever signs the content. For the British Council I set the analytics standards for the global website.
- Measurement plan, GA4 and tag manager.
- CRM and automation.
- Procedures for using generative AI in a verifiable way.
Consultancy
Since 2015 I have run consultancy projects through Oltre.Digital. Recent clients: ING Belgium, Caputo & Partners, Stanley/Stella, Cross-Border Commerce Europe, ManpowerGroup BeLux.