I give lectures, seminars and talks on digital communication, measurement and generative AI for universities, business schools, professional bodies and events. In English and Italian, and also in French.
Topics
- Digital communication for regulated organisations: publishing rules, approvals, reputation on social media.
- Being found on Google and in AI assistants: SEO and GEO for organisations and professional-services firms.
- Measuring communication: GA4, measurement plans, reports that help people decide.
- Generative AI in marketing work: where it saves time and how to keep control over content.
- LinkedIn for professionals: an authoritative profile within professional conduct rules.
- Economic geography and marketing: places, markets and networks, the themes of the podcast Marketing Geographies.
Formats
- Lecture or seminar at universities and business schools.
- Hands-on workshop for communications and marketing teams.
- Training for professional bodies.
- Talk or panel at an event.
Booking a talk
Write to me with the audience, date, format and language. For the event programme, my bio and photos are in the media kit.