Marketing isn’t just about pushing products or services. It’s about understanding how people think and using that knowledge to shape perceptions. By tapping into some psychological principles, marketers can create more compelling, impactful strategies. Let’s explore three influential effects: the…
Today’s NYC shows an obsolete modernity. Despite its uniqueness and vibrant lifestyle, the city seems stuck in the last century NYC is the sublimation of the most ferocious liberalism, whose effects can be seen and counted along its streets, crossed…
Do you remember when all your digital acquisition efforts focused on driving website traffic? Those days are fading fast. After analysing recent trends emerging in major digital platforms worldwide, Rand Fishkin and other digital marketing industry thought leaders warned marketers…
Boost your digital marketing ROI with a smarter budget With economic uncertainty ahead – well, it’s a constant, isn’t it? – budgets get tighter. That makes Return on Investment (ROI) even more critical. You’ll need to stretch each euro further…
OpenAI announced its support for robots.txt for GPTBot, which means you can block OpenAI from harvesting your website content. As Search Engine Optimisation (SEO) specialists know, the practice is already available for years for search engines, some SEO tools and…
Research published by Science reveals ideological “echo chambers” on social media Facebook (Meta Inc.) has transformed how we get news and information. According to self-proclaims by Meta Inc., over two billion users and counting – or better profiles, including probably…
Impact of AI on Journalism Artificial intelligence (AI) has shaken up the journalism industry worldwide. Newspapers are searching for new business models to counterbalance AI’s impact and engage their readership. The growing influence of AI in content creation has forced…
Social media has evolved from simple conversation platforms to robust entertainment systems. They are now moving towards becoming marketplaces, a change primarily driven by algorithms – the secret formulas that determine how these platforms work. Take, for example, Facebook’s Mark…
Personal productivity is about achieving goals or – better – efficiently accomplishing tasks that bring you closer to your goals. The secret desire to be a machine-like productive individual is not uncommon. It’s believed that if one could operate like…
Exploring the World of Generative Pre-trained Transformers aka GPT Generative Pre-trained Transformers (GPT) have revolutionized the field of artificial intelligence and natural language processing. These models have shown great potential in various applications, from generating human-like text to solving complex…