Posts about Digital Marketing
The user experience or user experience (UX) is everything that happens to a person when they interact with a product or service. In the digital world, this product is typically a website, application or software. It is not only about…
Have you ever dreamed of running your own profitable online business without the headaches of inventory management, shipping logistics or huge upfront investments? You should consider dropshipping, an interesting business model that’s transforming how entrepreneurs approach e-commerce. In this…
A practical guide about SEO + AI If search felt like a neatly ordered supermarket, AI Mode (which is the evolution of AI Overview) is the friendly clerk at the door giving instant directions: it’s helpful for users, and disruptive…
A useful and up-to-date digital marketing guide for novices and experts Digital marketing is an indispensable element for business success in the digital age. Its ability to reach large and targeted audiences, to accurately measure campaign results, to adapt…
Marketing isn’t just about pushing products or services. It’s about understanding how people think and using that knowledge to shape perceptions. By tapping into some psychological principles, marketers can create more compelling, impactful strategies. Let’s explore three influential effects: the…
Do you remember when all your digital acquisition efforts focused on driving website traffic? Those days are fading fast. After analysing recent trends emerging in major digital platforms worldwide, Rand Fishkin and other digital marketing industry thought leaders warned marketers…
Boost your digital marketing ROI with a smarter budget With economic uncertainty ahead – well, it’s a constant, isn’t it? – budgets get tighter. That makes Return on Investment (ROI) even more critical. You’ll need to stretch each euro further…
OpenAI announced its support for robots.txt for GPTBot, which means you can block OpenAI from harvesting your website content. As Search Engine Optimisation (SEO) specialists know, the practice is already available for years for search engines, some SEO tools and…
Research published by Science reveals ideological “echo chambers” on social media Facebook (Meta Inc.) has transformed how we get news and information. According to self-proclaims by Meta Inc., over two billion users and counting – or better profiles, including probably…
Impact of AI on Journalism Artificial intelligence (AI) has shaken up the journalism industry worldwide. Newspapers are searching for new business models to counterbalance AI’s impact and engage their readership. The growing influence of AI in content creation has forced…