Digital marketing news

Top SEO tools by Google Search Volume Growth: the status in 2020

Exploding Topics by Brian Dean analyzed Google search volume growth for the most well-known SEO tools between 2014 and 2019.

Here the full findings.

Top SEO Tools 2020

Here’s the ranking of SEO Tools based on Google search volume growth over the last 5 years:

  1. KWFinder (Score: 6.12) – Keyword finder
  2. Google Search Console (Score: 5.75) – Checkup of index status
  3. Keywords Everywhere (Score: 5.56) – Browser add-on for Chrome or Firefox
  4. Answer The Public (Score: 4.45)
  5. Ubersuggest (Score: 4.24) – Keyword suggetsion
  6. SEMrush (Score: 4.08) – Full-Stack SEO Platform
  7. Seobility (Score: 4.02) – Full-stack SEO Platform
  8. Serpstat (Score: 3.69) – Full-stack SEO Platform
  9. Ahrefs (Score: 3.66) – Website and competitor audit
  10. GTmetrix (Score: 3.14) – Check site-speed and optimise performance
  11. Screaming Frog (Score: 2.33) – Map web pages
  12. SEOquake (Score: 1.02)
  13. Yoast SEO (Score: 0.87) – WordPress plugin
  14. Can I Rank (Score: 0.6)
  15. Google Keyword Planner (Score: 0.33) – Available with a Google Ads account
  16. Seed Keywords (Score: 0.24)
  17. Siteliner (Score: 0.09)
  18. Moz (Score: -0.08)
  19. Long Tail Pro (Score: -3.62) – Long-tail keyword suggestion
  20. Majestic SEO (Score: -3.63) – Ranking of many authority factors
  21. WooRank (Score: -4.22)

The above ranking is not based on their market share or usefulness, but it’s rather an indicator of their popularity among users.

Some of them are free (like Google Search Console or UberSuggest integrated in Neil Patel’s website), others are freemium, others are paid.

Among them, few are full platforms with many features including also non-SEO functionalities, others are only providing niche insights or services (like YoastSEO that is a very popular WordPress plug-in), but are still valuable.

Personally, I still believe that it’s better to test and improve search ranking of a website using a range of tools (and anyone has its own recipe or preferences), but still, focus on one that can provide many aspects. The most valuable platform, including everything you need to do SEO, is SEMRush, that has increased its features in recent years.

 

Disclaimer: this post contains some affiliate links

 

Italian food ecommerce

Discover Spaccio Italia, the e-commerce of Italian gastronomic excellence

I am happy to announce the launch of SpaccioItalia.com, an e-commerce platform that offers an accurate selection of Italian gastronomic products on sale in over 50 countries.

We have chosen small and medium-sized local companies that in their productions, all Made in Italy, do not neglect the attention for healthy and nutritional aspects, as well as a mix of tradition, innovation and taste.

By minimizing intermediation, we can charge excellent prices to the public, even with a contribution to transport costs. Furthermore, thanks to the excellent logistic service, we can get the products to their destination as quickly as possible.

Discover the surprising products of Spaccio Italia and with them the flavours of authentic Italian cuisine.

Ferruccio Lamborghini

Marketing according to Ferruccio Lamborghini. The importance of customer service (video interview)

The importance of customer service, which is fundamental for a successful company. Something that unfortunately many companies never learn.

Video extracted from an interview with Ferruccio Elio Arturo Lamborghini (1916–1993), the Italian entrepreneur, founder of the Lamborghini car manufacturer.

LinkedIn social Media performance dashboard built on Google Data Studio

Enhance your social media dataset to build and visualise insightful KPI’s [Free PDF]

Enhance your social media dataset to build insightful KPI’s from Paolo Margari


Above, you can find the slides I presented at Digital First 2019, the leading digital event in Belgium (Brussels, 16-17 October 2019).

Paolo Margari (SWIFT) at Digital First 2019

Social platforms offer a highly valuable snapshot of your brand and products health. From prospects to leads, from customers to employees – including enthusiasts and evangelists as well as haters and trolls – the full range of users that learn and interact with your social channels are continuously shaping your brand equity.

What are you looking at to measure and improve your campaign performance?

Looking at the right KPIs, beyond the usual suspects, and thinking of social channels not just as broadcast, amplifier or communication tools, but also as customer feedback and market research platform gives valuable information to improve communication (content, tone of voice, style) and the product portfolio – or at least its perception.

During the presentation, I have shown how to build a social performance dashboard with actionable insights, easy to understand by different stakeholders. With some little hacks to your dataset, it is possible to explore performance under different points of view, going beyond the usual metrics, by creating new ones and adding more meaning and context to your social media analysis.