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Do you remember when all your digital acquisition efforts focused on driving website traffic? Those days are fading fast. After analysing recent trends emerging in major digital platforms worldwide, Rand Fishkin and other digital marketing industry thought leaders warned marketers to adapt their strategies and move away from the pressure to generate incoming website traffic. […]
Boost your digital marketing ROI with a smarter budget With economic uncertainty ahead – well, it’s a constant, isn’t it? – budgets get tighter. That makes Return on Investment (ROI) even more critical. You’ll need to stretch each euro further through smarter budgeting. Follow these 15 steps to optimise your digital marketing budget & ROI. […]
OpenAI announced its support for robots.txt for GPTBot, which means you can block OpenAI from harvesting your website content. As Search Engine Optimisation (SEO) specialists know, the practice is already available for years for search engines, some SEO tools and other popular web crawlers & scrapers – however, not many websites make good use of […]
Research published by Science reveals ideological “echo chambers” on social media Facebook (Meta Inc.) has transformed how we get news and information. According to self-proclaims by Meta Inc., over two billion users and counting – or better profiles, including probably a half of fakes, duplicated, bots, scammers, deads, banned… For sure, Facebook is the largest […]
Impact of AI on Journalism Artificial intelligence (AI) has shaken up the journalism industry worldwide. Newspapers are searching for new business models to counterbalance AI’s impact and engage their readership. The growing influence of AI in content creation has forced publishers to search for a sustainable business model that balances quality content and profitability. The […]
Social media has evolved from simple conversation platforms to robust entertainment systems. They are now moving towards becoming marketplaces, a change primarily driven by algorithms – the secret formulas that determine how these platforms work. Take, for example, Facebook’s Mark Zuckerberg’s efforts to create a ‘metaverse’ or Elon Musk’s expensive purchase of Twitter. These shows […]
Personal productivity is about achieving goals or – better – efficiently accomplishing tasks that bring you closer to your goals. The secret desire to be a machine-like productive individual is not uncommon. It’s believed that if one could operate like a machine, one would never forget anything, and everything would be done on time. However, […]
Exploring the World of Generative Pre-trained Transformers aka GPT Generative Pre-trained Transformers (GPT) have revolutionized the field of artificial intelligence and natural language processing. These models have shown great potential in various applications, from generating human-like text to solving complex problems. In this article, we will explore the history and development of GPT, its founders. […]
Marketing has come a long way since its inception. The industry has evolved from simple sales tactics to complex strategies that involve understanding consumer psychology, creating engaging content, and leveraging digital channels. In this article, let’s explore marketing evolution or, better, revolution through history and highlight some critical milestones in its development. The Early […]
If you’re an avid LinkedIn user or just beginning to explore this professional networking platform, you may have encountered the term “LinkedIn Social Selling Index” or SSI. What is it, and why should you care about it? In this post, let’s dive into the world of LinkedIn and its SSI to help you understand […]