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The user experience or user experience (UX) is everything that happens to a person when they interact with a product or service. In the digital world, this product is typically a website, application or software. It is not only about the appearance of a product (the user interface), but also about how it works and […]
Society and Activism, Technology and Innovation
Best Free Open Source Software for PC & Mac You Shouldn’t Miss
A Guide to Powerful Alternatives In today’s digital landscape, proprietary software can drain your budget faster than you might expect. Whether you’re a budget-conscious individual, a startup looking to minimize costs, or simply someone who values freedom and transparency in software, open source alternatives offer incredible power without the price tag.This guide explores the current, […]
Have you ever dreamed of running your own profitable online business without the headaches of inventory management, shipping logistics or huge upfront investments? You should consider dropshipping, an interesting business model that’s transforming how entrepreneurs approach e-commerce. In this comprehensive guide, we’ll explore everything you need to know about dropshipping, from understanding the basics […]
Society and Activism, Technology and Innovation
Life after Windows 10: Zorin OS will save your laptop
How to give your computer a second life with Zorin OS A step-by-step guide for everyday users to install a free, fast, and eco-friendly Linux system on old or new PCs and Macs On 14 October 2025 Microsoft ends support for Windows 10, despite at the time of shutting down its support it’s still the […]
A practical guide about SEO + AI If search felt like a neatly ordered supermarket, AI Mode (which is the evolution of AI Overview) is the friendly clerk at the door giving instant directions: it’s helpful for users, and disruptive for website owners. Here’s how to adapt without losing your traffic. On this post What […]
Trust implies truth In the life of any brand, communication is not a nice-to-have — it is the oxygen that keeps it alive. Without it, a brand may retain its soul, history, and vision, but it cannot truly exist in the minds of its audience. From the moment a brand is born to the day […]
As a result of the rapid spread of tools related to so-called artificial intelligence, or AI, we are witnessing a significant change in the way we access information. As has already happened with other technological innovations, this phenomenon is likely to make us mentally “lazier”. Artificial intelligence-which, on closer inspection, is not really intelligence in […]
I asked ChatGPT for a proposal to name the centuries starting from the year 1000, based on the main cultural and historical characteristics of each. Leaving aside the former, on which there is full consensus among historians, the future prospects envisioned by artificial intelligence today seem interesting – and sometimes questionable as we move away […]
Marketing isn’t just about pushing products or services. It’s about understanding how people think and using that knowledge to shape perceptions. By tapping into some psychological principles, marketers can create more compelling, impactful strategies. Let’s explore three influential effects: the Halo, the Framing, and the Anchoring, each with a major impact on how people perceive […]
Today’s NYC shows an obsolete modernity. Despite its uniqueness and vibrant lifestyle, the city seems stuck in the last century NYC is the sublimation of the most ferocious liberalism, whose effects can be seen and counted along its streets, crossed daily by an army of homeless and working poor squeezed by cynical capitalist greed. There […]