Category Archives: Digital Marketing

Laws of UX: user experience design theory and best practices

The user experience or user experience (UX) is everything that happens to a person when [...]

The ultimate guide to Dropshipping: build your online business

Have you ever dreamed of running your own profitable online business without the headaches of [...]

SEO in the Age of Google’s AI Mode: Show Up, Earn Qualified Clicks, Stay Relevant

A practical guide about SEO + AI If search felt like a neatly ordered supermarket, [...]

Framing, Anchoring and Halo Effect: How Marketing Shapes Brand Perception

Marketing isn’t just about pushing products or services. It’s about understanding how people think and [...]

We entered the era of Zero-Click Marketing

Do you remember when all your digital acquisition efforts focused on driving website traffic? Those [...]

15 steps to optimise your digital marketing ROI

Boost your digital marketing ROI with a smarter budget With economic uncertainty ahead – well, [...]

Why blocking GPTBot & other AI web crawlers is a bad move

OpenAI announced its support for robots.txt for GPTBot, which means you can block OpenAI from [...]

The News We See: How Facebook Fuels Political Polarization

Research published by Science reveals ideological “echo chambers” on social media Facebook (Meta Inc.) has [...]

Adapting Journalism to AI: The Good, the Bad and the Profitable

Impact of AI on Journalism Artificial intelligence (AI) has shaken up the journalism industry worldwide. [...]

Navigating the Changing Landscape of Social Media

Social media has evolved from simple conversation platforms to robust entertainment systems. They are now [...]