Tag Archives: social media marketing

Framing, Anchoring and Halo Effect: How Marketing Shapes Brand Perception

Marketing isn’t just about pushing products or services. It’s about understanding how people think and [...]

We entered the era of Zero-Click Marketing

Do you remember when all your digital acquisition efforts focused on driving website traffic? Those [...]

15 steps to optimise your digital marketing ROI

Boost your digital marketing ROI with a smarter budget With economic uncertainty ahead – well, [...]

The News We See: How Facebook Fuels Political Polarization

Research published by Science reveals ideological “echo chambers” on social media Facebook (Meta Inc.) has [...]

Adapting Journalism to AI: The Good, the Bad and the Profitable

Impact of AI on Journalism Artificial intelligence (AI) has shaken up the journalism industry worldwide. [...]

Demystifying the LinkedIn Social Selling Index (SSI)

  If you’re an avid LinkedIn user or just beginning to explore this professional networking [...]

Paolo Margari at the European Digital Week 2020: Video & Social Media Marketing International Conference

I am glad to announce that I will be speaking at the Video & Social [...]