Last 20 January, the Google webspam team leader Matt Cutts posted about decay and fall of guest blogging for SEO. Whatever he says in his blog sound like the Bible for the SEO industry. Despite some times (like the above case) he might change his mind.
The above screenshot taken directly from Google+ Ripples shows the public shares of such popular post on Google+.
Google+ Ripples (in Italian Google+ Eco) creates an interactive graphic of the public shares of any public post or URL on Google+ to show you how it has rippled through the network and help you discover new and interesting people to follow.
Ripples shows you:
- Who has publicly shared a post or URL and the comments they’ve made
- How a post or URL was shared over time
- Statistics on how a post or URL was shared
A link to Ripples for web pages / posts shared through Google+ is now available also in #Google Analytics under “Acquisition / Social / Data Hub Activity”
You can see Ripples for each post just by adding its URL at the end of this one, in your browser bar:
#Social media and SEO are getting closer day by day and guest blogging apparently is decreasing in popularity – if Matt has said so, it’s true.
Let’s imagine a link between number of shares and author(ship) rank for each of such shares. It would certainly give an idea of the weight of such an important ranking factor like Google+ activity.
Here is my Google+ Author Rank measured with the experimental tool by Virante that calculates a score based on the content linked to my Google+ profile via Authorship. It does not currently include any measure of authority due to my actions within Google+.
You can monitor Author Rank for any of your (Google+) friends.