Author Archives: admin

zero click marketing digital
We entered the era of Zero-Click Marketing

Do you remember when all your digital acquisition efforts focused on driving website traffic? Those [...]

digital marketing roi
15 steps to optimise your digital marketing ROI

Boost your digital marketing ROI with a smarter budget With economic uncertainty ahead – well, [...]

ChatGPT bot AI crawler SEO block
Why blocking GPTBot & other AI web crawlers is a bad move

OpenAI announced its support for robots.txt for GPTBot, which means you can block OpenAI from [...]

political polarization social media facebook
The News We See: How Facebook Fuels Political Polarization

Research published by Science reveals ideological “echo chambers” on social media Facebook (Meta Inc.) has [...]

IA giornalismo AI news media journalism
Adapting Journalism to AI: The Good, the Bad and the Profitable

Impact of AI on Journalism Artificial intelligence (AI) has shaken up the journalism industry worldwide. [...]

social media evolution
Navigating the Changing Landscape of Social Media

Social media has evolved from simple conversation platforms to robust entertainment systems. They are now [...]

personal productivity
How to boost personal productivity?

Personal productivity is about achieving goals or – better – efficiently accomplishing tasks that bring [...]

ai tools free prompts chatgpt
List of the Best AI Tools and ChatGPT Prompts

Exploring the World of Generative Pre-trained Transformers aka GPT Generative Pre-trained Transformers (GPT) have revolutionized [...]

marketing history evolution from sales to ai
The Marketing evolution journey from its early days to AI

Marketing has come a long way since its inception. The industry has evolved from simple [...]

linkedin ssi social selling index
Demystifying the LinkedIn Social Selling Index (SSI)

  If you’re an avid LinkedIn user or just beginning to explore this professional networking [...]