{"id":53329,"date":"2025-10-30T18:12:10","date_gmt":"2025-10-30T17:12:10","guid":{"rendered":"https:\/\/paolomargari.it\/blog\/"},"modified":"2026-09-26T18:41:19","modified_gmt":"2026-09-26T17:41:19","slug":"blog","status":"publish","type":"page","link":"https:\/\/paolomargari.it\/fr\/blog\/","title":{"rendered":"Articles"},"content":{"rendered":"\n<p class=\"pm-measure wp-block-paragraph\">J\u2019\u00e9cris sur le marketing digital, la technologie et la communication. Voici tous mes articles, du plus r\u00e9cent au plus ancien. J\u2019\u00e9cris aussi sur <a href=\"https:\/\/paolomargari.substack.com\/\" target=\"_blank\" rel=\"noopener\">Substack<\/a> et <a href=\"https:\/\/paolomargari.medium.com\/\" target=\"_blank\" rel=\"noopener\">Medium<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-54612 post type-post status-publish format-standard has-post-thumbnail hentry category-politique-activisme category-technologie-innovation\">\n\n<div class=\"wp-block-group pm-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"pm-mono wp-block-post-date\"><time datetime=\"2026-10-10T20:08:06+01:00\">10 octobre 2026<\/time><\/div>\n\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/paolomargari.it\/fr\/la-geographie-dun-meme-ou-la-geomemetique-comment-les-idees-numeriques-colonisent-lespace-physique\/\" target=\"_self\">La g\u00e9ographie d&rsquo;un m\u00e8me, ou la g\u00e9om\u00e9m\u00e9tique : comment les id\u00e9es num\u00e9riques colonisent l&rsquo;espace physique<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">La g\u00e9om\u00e9m\u00e9tique est la science \u00e9mergente de la viralit\u00e9 militaris\u00e9e, des pare-feux urbains et de l&#8217;empreinte physique d&rsquo;Internet. Nous avons pass\u00e9 les deux derni\u00e8res d\u00e9cennies \u00e0 vivre dans une dangereuse\u2026 <\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-54221 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing tag-marketing-2 tag-user-experience tag-ux\">\n\n<div class=\"wp-block-group pm-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"pm-mono wp-block-post-date\"><time datetime=\"2025-11-01T15:46:11+01:00\">1 novembre 2025<\/time><\/div>\n\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/paolomargari.it\/fr\/lois-ux-theorie-meilleurs-pratiques-experience-utilisateur-design\/\" target=\"_self\">Les lois de l&rsquo;UX &#8211; th\u00e9orie et meilleures pratiques en mati\u00e8re de conception de l&rsquo;exp\u00e9rience utilisateur<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">L&rsquo;exp\u00e9rience utilisateur ou user experience (UX) est tout ce qui arrive \u00e0 une personne lorsqu&rsquo;elle interagit avec un produit ou un service. Dans le monde num\u00e9rique, ce produit est g\u00e9n\u00e9ralement\u2026 <\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-54223 post type-post status-publish format-standard has-post-thumbnail hentry category-politique-activisme category-technologie-innovation tag-business tag-guide tag-linux tag-software tag-windows\">\n\n<div class=\"wp-block-group pm-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"pm-mono wp-block-post-date\"><time datetime=\"2025-10-08T18:40:21+01:00\">8 octobre 2025<\/time><\/div>\n\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/paolomargari.it\/fr\/guide-meilleurs-logiciels-libres-gratuits-pc-mac-open-source\/\" target=\"_self\">Les meilleurs logiciels libres gratuits pour PC et Mac \u00e0 ne pas manquer<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Un guide des alternatives les plus puissantes et les plus populaires d&rsquo;aujourd&rsquo;hui Dans le paysage num\u00e9rique actuel, les logiciels propri\u00e9taires peuvent \u00e9puiser ton budget plus vite que tu ne l&rsquo;imagines.\u2026 <\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-54225 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing tag-business tag-digital-marketing tag-ecommerce tag-guide tag-marketing-2 tag-onlin-2\">\n\n<div class=\"wp-block-group pm-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"pm-mono wp-block-post-date\"><time datetime=\"2025-10-08T00:48:32+01:00\">8 octobre 2025<\/time><\/div>\n\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/paolomargari.it\/fr\/guide-dropshipping-ecommerce-vendre-sans-stock\/\" target=\"_self\">Guide du Dropshipping : e-commerce pour vendre des produits sans stock<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">As-tu d\u00e9j\u00e0 r\u00eav\u00e9 de diriger une entreprise en ligne rentable sans les tracas de la gestion des stocks, de la logistique d&rsquo;exp\u00e9dition ou des \u00e9normes investissements initiaux ? Tu devrais\u2026 <\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-54236 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing tag-artificial-intelligence tag-brand tag-content-marketing tag-digital-marketing tag-google tag-marketing-2 tag-seo\">\n\n<div class=\"wp-block-group pm-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"pm-mono wp-block-post-date\"><time datetime=\"2025-09-04T02:43:38+01:00\">4 septembre 2025<\/time><\/div>\n\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/paolomargari.it\/fr\/comment-seo-referencement-change-ia-mode-google\/\" target=\"_self\">Le r\u00e9f\u00e9rencement \u00e0 l&rsquo;\u00e8re du mode IA de Google : se faire remarquer et obtenir des clics qualifi\u00e9s<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Un guide pratique sur l&rsquo;optimisation des moteurs de recherche (SEO) avec l&rsquo;av\u00e8nement de l&rsquo;intelligence artificielle (IA) Le mode Google AI (ou aper\u00e7u de l&rsquo;IA) est utile pour les utilisateurs, mais\u2026 <\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-54235 post type-post status-publish format-standard has-post-thumbnail hentry category-divers tag-ai-en tag-artificial-intelligence tag-google tag-intelligenza-artificiale-en tag-news tag-seo\">\n\n<div class=\"wp-block-group pm-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"pm-mono wp-block-post-date\"><time datetime=\"2025-03-02T23:16:41+01:00\">2 mars 2025<\/time><\/div>\n\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/paolomargari.it\/fr\/comment-intelligence-artificielle-change-fruition-information-ia\/\" target=\"_self\">Comment l&rsquo;intelligence artificielle change la fruition de l&rsquo;information<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Suite \u00e0 la propagation rapide des outils li\u00e9s \u00e0 ce qu&rsquo;on appelle l&rsquo;intelligence artificielle (IA), nous assistons \u00e0 un changement important dans la fa\u00e7on dont nous acc\u00e9dons aux informations. Comme\u2026 <\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-54233 post type-post status-publish format-standard has-post-thumbnail hentry category-actualites-opportunites tag-storia\">\n\n<div class=\"wp-block-group pm-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"pm-mono wp-block-post-date\"><time datetime=\"2025-01-02T02:58:41+01:00\">2 janvier 2025<\/time><\/div>\n\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/paolomargari.it\/fr\/passe-present-futur-nom-chaque-siecle-histoire\/\" target=\"_self\">Pass\u00e9, pr\u00e9sent et futur : un nom pour chaque si\u00e8cle<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">J&rsquo;ai demand\u00e9 \u00e0 ChatGPT une proposition pour nommer les si\u00e8cles \u00e0 partir de l&rsquo;an 1000, en se basant sur les principales caract\u00e9ristiques culturelles et historiques de chacun. Si l&rsquo;on fait\u2026 <\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-54231 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing tag-content-marketing tag-marketing-2 tag-social-media-marketing\">\n\n<div class=\"wp-block-group pm-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"pm-mono wp-block-post-date\"><time datetime=\"2024-11-11T00:30:42+01:00\">11 novembre 2024<\/time><\/div>\n\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/paolomargari.it\/fr\/marketing-cadrage-ancrage-effet-halo-marque-branding\/\" target=\"_self\">Cadrage, ancrage et effet de halo : comment le marketing fa\u00e7onne la perception de la marque<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Le marketing ne consiste pas seulement \u00e0 proposer des produits ou des services. Il s&rsquo;agit de comprendre comment les gens pensent et d&rsquo;utiliser ces connaissances pour fa\u00e7onner les perceptions. En\u2026 <\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-54229 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing tag-ai-en tag-artificial-intelligence tag-marketing-2 tag-media tag-social-media-marketing\">\n\n<div class=\"wp-block-group pm-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"pm-mono wp-block-post-date\"><time datetime=\"2023-07-03T16:03:31+01:00\">3 juillet 2023<\/time><\/div>\n\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/paolomargari.it\/fr\/journalisme-intellicence-artificielle-ia\/\" target=\"_self\">Comment le journalisme change avec l&rsquo;intelligence artificielle<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">L&rsquo;impact de l&rsquo;IA sur le journalisme L&rsquo;intelligence artificielle (IA) a boulevers\u00e9 l&rsquo;industrie du journalisme. Les journaux sont \u00e0 la recherche de nouveaux mod\u00e8les \u00e9conomiques pour contrebalancer l&rsquo;impact de l&rsquo;IA et\u2026 <\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-54227 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing tag-digital-marketing tag-linkedin tag-marketing-2 tag-social-media-marketing tag-social-score\">\n\n<div class=\"wp-block-group pm-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"pm-mono wp-block-post-date\"><time datetime=\"2023-04-09T15:45:11+01:00\">9 avril 2023<\/time><\/div>\n\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/paolomargari.it\/fr\/linkedin-social-selling-index-ssi\/\" target=\"_self\">Qu&rsquo;est-ce que l&rsquo;indice de vente sociale de LinkedIn ou SSI et comment l&rsquo;am\u00e9liorer ?<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Si tu es un utilisateur assidu de LinkedIn ou si tu commences tout juste \u00e0 explorer cette plateforme de r\u00e9seautage professionnel, tu as peut-\u00eatre d\u00e9j\u00e0 rencontr\u00e9 le terme \u00ab\u00a0LinkedIn Social\u2026 <\/p><\/div><\/div>\n\n<\/li><\/ul>\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>J\u2019\u00e9cris sur le marketing digital, la technologie et la communication. Voici tous mes articles, du plus r\u00e9cent au plus ancien. J\u2019\u00e9cris aussi sur Substack et Medium.<\/p>\n","protected":false},"author":1,"featured_media":54565,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-53329","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"_links":{"self":[{"href":"https:\/\/paolomargari.it\/fr\/wp-json\/wp\/v2\/pages\/53329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paolomargari.it\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/paolomargari.it\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/paolomargari.it\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paolomargari.it\/fr\/wp-json\/wp\/v2\/comments?post=53329"}],"version-history":[{"count":4,"href":"https:\/\/paolomargari.it\/fr\/wp-json\/wp\/v2\/pages\/53329\/revisions"}],"predecessor-version":[{"id":54403,"href":"https:\/\/paolomargari.it\/fr\/wp-json\/wp\/v2\/pages\/53329\/revisions\/54403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paolomargari.it\/fr\/wp-json\/wp\/v2\/media\/54565"}],"wp:attachment":[{"href":"https:\/\/paolomargari.it\/fr\/wp-json\/wp\/v2\/media?parent=53329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}