{"id":53379,"date":"2025-10-30T18:11:54","date_gmt":"2025-10-30T17:11:54","guid":{"rendered":"https:\/\/paolomargari.it\/home\/"},"modified":"2026-10-06T20:23:51","modified_gmt":"2026-10-06T19:23:51","slug":"home","status":"publish","type":"page","link":"https:\/\/paolomargari.it\/en\/","title":{"rendered":"Home"},"content":{"rendered":"\n
\n
\n

Paolo Margari \u00b7 Brussels<\/p>\n\n\n\n

Digital communication that makes expertise visible.<\/h1>\n\n\n\n

I help financial institutions, international organisations, B2B companies and professional-services firms get found, understood and chosen online. I have done this for more than 15 years, from strategy through to delivery, working from Brussels in English, Italian and French.<\/p>\n\n\n\n

15+\u00a0years \u00b7 Euroclear \u00b7 SWIFT \u00b7 ING\u00a0Belgium \u00b7 British\u00a0Council \u00b7 PhD\u00a0in\u00a0Economic\u00a0Geography<\/p>\n\n\n\n

\n
Download my CV (PDF)<\/a><\/div>\n\n\n\n
LinkedIn<\/a><\/div>\n<\/div>\n\n\n\n

Get in touch \u2192<\/a><\/p>\n<\/div>\n\n\n\n

\n
\"Stylised<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\n

Who I work with<\/h2>\n\n\n\n
\n
\n

Organisations<\/h3>\n\n\n\n

Financial institutions, international organisations and B2B companies. Teams with many channels, many markets and several layers of approval. I bring a shared method, clear rules and reports that help people decide.<\/p>\n<\/div>\n\n\n\n

\n

Professional-services firms<\/h3>\n\n\n\n

Lawyers, accountants, notaries, architects and consultants. People who have built their reputation through their work and want it to show online too: a website that explains, a LinkedIn profile that speaks with authority, a solid presence on Google and in AI assistants. Always within the professional conduct rules of each profession.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n

What I do<\/p>\n\n\n\n

\n
\n

01<\/p>\n\n\n\n

Reputation and social media presence<\/h3>\n\n\n\n

Strategy, content, publishing rules and listening, above all on LinkedIn. For an organisation, that means coordinating teams and approvals. For a professional, it means building an authoritative profile in a voice that sounds like them. At SWIFT I looked after 22 channels and the live coverage of Sibos.<\/p>\n<\/div>\n\n\n\n

\n

02<\/p>\n\n\n\n

Websites and visibility on Google and in AI assistants<\/h3>\n\n\n\n

I design, build and optimise professional websites: clear to read, fast and built to be found. I look after organic search and campaigns with measurable goals. Being found today also means being cited by ChatGPT, Gemini and Perplexity, and I work on both fronts. For a Zurich banking-law firm I looked after the website, SEO, content and Google Ads for three and a half years, with substantial growth in organic traffic.<\/p>\n<\/div>\n\n\n\n

\n

03<\/p>\n\n\n\n

Measurement, tools and AI<\/h3>\n\n\n\n

GA4, tag managers, CRM and automation, chosen and connected to answer specific questions: where enquiries come from, what works, where to invest. I bring in generative AI where it saves time, leaving the final word to whoever signs the content. For the British Council I set the analytics standards for the global website.<\/p>\n<\/div>\n<\/div>\n\n\n\n

For consultancy projects: Oltre.Digital \u2192<\/a><\/p>\n<\/div>\n\n\n\n

\n

Experience<\/h2>\n\n\n\n