{"id":53335,"date":"2025-10-30T18:12:50","date_gmt":"2025-10-30T17:12:50","guid":{"rendered":"https:\/\/paolomargari.it\/bio\/"},"modified":"2026-10-06T17:10:05","modified_gmt":"2026-10-06T16:10:05","slug":"bio","status":"publish","type":"page","link":"https:\/\/paolomargari.it\/en\/bio\/","title":{"rendered":"About"},"content":{"rendered":"\n<p class=\"pm-lead wp-block-paragraph\">Paolo Margari is a Brussels-based senior digital marketing and communications professional working with financial institutions, international organisations, B2B companies and professional-services firms. He holds a PhD in economic geography and hosts the podcast Marketing Geographies.<\/p>\n\n\n\n<p class=\"pm-measure wp-block-paragraph\">I have worked in digital communications for more than 15 years. I handle social media, campaigns and measurement for organisations where every piece of content goes through several approvals and has to stand up to scrutiny, and for professional-services firms that want their expertise to show online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Experience<\/h2>\n\n\n\n<ul class=\"wp-block-list pm-facts\">\n<li><strong>Euroclear<\/strong>, Social Media Manager, 2023\u20132025. Group social media strategy and publishing rules, LinkedIn campaigns, bringing generative AI into the content cycle.<\/li>\n\n\n\n<li><strong>SWIFT<\/strong>, Global Communications, 2018\u20132019 (via Harvey Nash). Strategy, publishing, listening, advertising and reporting across 22 channels; live coverage of Sibos.<\/li>\n\n\n\n<li><strong>Oltre.Digital<\/strong>, consultancy since 2015: ING Belgium (2021: digital marketing for accounts, cards and payments; SEO and UX testing), Caputo &amp; Partners (Zurich, 2015\u20132018: SEO, content, Google Ads, video and podcasts for a banking-law firm), Stanley\/Stella (via Upthrust), Cross-Border Commerce Europe, ManpowerGroup BeLux (via Ariad), MyMicroInvest\/Spreds, Pivott, Bundl (banking projects for Hello Bank \/ BNP Paribas), and the SaaS products Tiledesk and JoConnect.<\/li>\n\n\n\n<li><strong>British Council<\/strong>, Italy 2010\u20132013 (Rome, Milan) and Europe 2013\u20132016 (Brussels). Campaigns in 19 EU countries; analytics standards for the global website.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Education and certifications<\/h2>\n\n\n\n<ul class=\"wp-block-list pm-facts\">\n<li>PhD in Economic Geography, University of Bari Aldo Moro, 2009.<\/li>\n\n\n\n<li>MA in Urban and Regional Planning, University of Sheffield, 2006\u20132007.<\/li>\n\n\n\n<li>Degree in Economics, University of Salento, 2003.<\/li>\n\n\n\n<li>UX Certificate, Nielsen Norman Group (no. 1013879). Google Ads, Google Analytics, Meta Blueprint and Semrush certifications.<\/li>\n<\/ul>\n\n\n\n<p class=\"pm-measure wp-block-paragraph\">Languages: Italian (native), English (fluent), French (B2). I am a member of the Italian Geographical Society; my research papers are on <a href=\"https:\/\/scholar.google.it\/citations?user=tHZUOHUAAAAJ&amp;hl=en\" target=\"_blank\" rel=\"noopener\">Google Scholar<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Outside the office<\/h2>\n\n\n\n<p class=\"pm-measure wp-block-paragraph\">I have written two books, <a href=\"https:\/\/paolomargari.it\/en\/books\/\"><em>Glossario del Nulla<\/em> (2012) and <em>Postplex<\/em> (2021)<\/a>, and released two albums of <a href=\"https:\/\/paolomargari.it\/en\/music\/\">electronic music<\/a>. I have worked in radio. I <a href=\"https:\/\/paolomargari.it\/en\/photography\/\">photograph<\/a> mostly when travelling; my videos are on <a href=\"https:\/\/youtube.com\/paolomargari\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>.<\/p>\n\n\n\n<p class=\"pm-measure wp-block-paragraph\">In 2018 I stood for the Italian Chamber of Deputies in the Europe constituency for Italians abroad: a first-hand lesson in political communication and how consensus forms online, which I still follow as a citizen.<\/p>\n\n\n\n<p class=\"pm-text-link wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/paolomargari\/\" target=\"_blank\" rel=\"noopener\">LinkedIn profile \u2192<\/a>   <a href=\"https:\/\/paolomargari.it\/en\/contact\/\">Contact \u2192<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Paolo Margari is a Brussels-based senior digital marketing and communications professional working with financial institutions, international organisations, B2B companies and professional-services firms. He holds a PhD in economic geography and hosts the podcast Marketing Geographies. I have worked in digital communications for more than 15 years. I handle social media, campaigns and measurement for organisations [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":54090,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-53335","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"_links":{"self":[{"href":"https:\/\/paolomargari.it\/en\/wp-json\/wp\/v2\/pages\/53335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paolomargari.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/paolomargari.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/paolomargari.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paolomargari.it\/en\/wp-json\/wp\/v2\/comments?post=53335"}],"version-history":[{"count":15,"href":"https:\/\/paolomargari.it\/en\/wp-json\/wp\/v2\/pages\/53335\/revisions"}],"predecessor-version":[{"id":54551,"href":"https:\/\/paolomargari.it\/en\/wp-json\/wp\/v2\/pages\/53335\/revisions\/54551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paolomargari.it\/en\/wp-json\/wp\/v2\/media\/54090"}],"wp:attachment":[{"href":"https:\/\/paolomargari.it\/en\/wp-json\/wp\/v2\/media?parent=53335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}