{"id":53328,"date":"2025-10-30T18:12:10","date_gmt":"2025-10-30T17:12:10","guid":{"rendered":"https:\/\/paolomargari.it\/blog\/"},"modified":"2026-09-25T12:06:32","modified_gmt":"2026-09-25T11:06:32","slug":"blog","status":"publish","type":"page","link":"https:\/\/paolomargari.it\/en\/blog\/","title":{"rendered":"Articles"},"content":{"rendered":"\n<p class=\"pm-measure wp-block-paragraph\">I write about digital marketing, technology and communications. Here are all my articles, newest first. I also write on <a href=\"https:\/\/paolomargari.substack.com\/\" target=\"_blank\" rel=\"noopener\">Substack<\/a> and <a href=\"https:\/\/paolomargari.medium.com\/\" target=\"_blank\" rel=\"noopener\">Medium<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-53309 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing\">\n\n<div class=\"wp-block-group pm-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"pm-mono wp-block-post-date\"><time datetime=\"2025-11-01T15:46:11+01:00\">01\/11\/2025<\/time><\/div>\n\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/paolomargari.it\/en\/laws-of-ux-design-user-experience-theory-best-practices\/\" target=\"_self\">Laws of UX: user experience design theory and best practices<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">The user experience or user experience (UX) is everything that happens to a person when they interact with a product or service. In the digital world, this product is typically&hellip; <\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-53314 post type-post status-publish format-standard has-post-thumbnail hentry category-society-activism-politics category-technology-innovation tag-software\">\n\n<div class=\"wp-block-group pm-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"pm-mono wp-block-post-date\"><time datetime=\"2025-10-08T18:40:21+01:00\">08\/10\/2025<\/time><\/div>\n\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/paolomargari.it\/en\/best-free-open-source-software-pc-mac-linux\/\" target=\"_self\">Best Free Open Source Software for PC &#038; Mac You Shouldn&#8217;t Miss<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">A Guide to Powerful Alternatives In today&#8217;s digital landscape, proprietary software can drain your budget faster than you might expect. Whether you&#8217;re a budget-conscious individual, a startup looking to minimize&hellip; <\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-53961 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing\">\n\n<div class=\"wp-block-group pm-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"pm-mono wp-block-post-date\"><time datetime=\"2025-10-08T00:48:32+01:00\">08\/10\/2025<\/time><\/div>\n\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/paolomargari.it\/en\/ultimate-guide-dropshipping-profitable-ecommerce-without-inventory\/\" target=\"_self\">The ultimate guide to Dropshipping: build your online business<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Have you ever dreamed of running your own profitable online business without the headaches of inventory management, shipping logistics or huge upfront investments? \u00a0 You should consider dropshipping, an interesting&hellip; <\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-54073 post type-post status-publish format-standard has-post-thumbnail hentry category-society-activism-politics category-technology-innovation tag-software\">\n\n<div class=\"wp-block-group pm-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"pm-mono wp-block-post-date\"><time datetime=\"2025-09-27T17:44:56+01:00\">27\/09\/2025<\/time><\/div>\n\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/paolomargari.it\/en\/how-to-install-zorin-os-alternative-windows-10-pc\/\" target=\"_self\">Life after Windows 10: Zorin OS will save your laptop<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">How to give your computer a second life with Zorin OS A step-by-step guide for everyday users to install a free, fast, and eco-friendly Linux system on old or new&hellip; <\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-54070 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing\">\n\n<div class=\"wp-block-group pm-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"pm-mono wp-block-post-date\"><time datetime=\"2025-09-04T02:43:38+01:00\">04\/09\/2025<\/time><\/div>\n\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/paolomargari.it\/en\/seo-in-the-age-of-googles-ai-overviews\/\" target=\"_self\">SEO in the Age of Google\u2019s AI Mode: Show Up, Earn Qualified Clicks, Stay Relevant<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">A practical guide about SEO + AI If search felt like a neatly ordered supermarket, AI Mode (which is the evolution of AI Overview) is the friendly clerk at the&hellip; <\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-54067 post type-post status-publish format-standard has-post-thumbnail hentry category-general-updates\">\n\n<div class=\"wp-block-group pm-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"pm-mono wp-block-post-date\"><time datetime=\"2025-08-14T19:10:00+01:00\">14\/08\/2025<\/time><\/div>\n\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/paolomargari.it\/en\/communication\/\" target=\"_self\">The link between branding and communication authenticity<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Trust implies truth In the life of any brand, communication is not a nice-to-have \u2014 it is the oxygen that keeps it alive. Without it, a brand may retain its&hellip; <\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-54274 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing tag-digital-marketing tag-marketing-2 tag-seo\">\n\n<div class=\"wp-block-group pm-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"pm-mono wp-block-post-date\"><time datetime=\"2025-03-30T20:17:20+01:00\">30\/03\/2025<\/time><\/div>\n\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/paolomargari.it\/en\/guide-free-download-digital-marketing-handbook-pdf\/\" target=\"_self\">Download your Digital Marketing Handbook &#8211; Free pdf<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">&nbsp; A useful and up-to-date digital marketing guide for novices and experts Digital marketing is an indispensable element for business success in the digital age. Its ability to reach large&hellip; <\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-54064 post type-post status-publish format-standard has-post-thumbnail hentry category-general-updates\">\n\n<div class=\"wp-block-group pm-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"pm-mono wp-block-post-date\"><time datetime=\"2025-03-02T23:16:41+01:00\">02\/03\/2025<\/time><\/div>\n\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/paolomargari.it\/en\/how-ai-changes-way-find-consume-information\/\" target=\"_self\">How Artificial Intelligence is changing the way we consume information<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">As a result of the rapid spread of tools related to so-called artificial intelligence, or AI, we are witnessing a significant change in the way we access information. As has&hellip; <\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-54062 post type-post status-publish format-standard has-post-thumbnail hentry category-general-updates\">\n\n<div class=\"wp-block-group pm-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"pm-mono wp-block-post-date\"><time datetime=\"2025-01-02T02:58:41+01:00\">02\/01\/2025<\/time><\/div>\n\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/paolomargari.it\/en\/history-past-present-future-a-name-for-each-century\/\" target=\"_self\">Past, present and future: a name for every century<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">I asked ChatGPT for a proposal to name the centuries starting from the year 1000, based on the main cultural and historical characteristics of each. Leaving aside the former, on&hellip; <\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-54059 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing tag-social-media-marketing\">\n\n<div class=\"wp-block-group pm-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"pm-mono wp-block-post-date\"><time datetime=\"2024-11-11T00:30:42+01:00\">11\/11\/2024<\/time><\/div>\n\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/paolomargari.it\/en\/framing-anchoring-halo-effect-how-marketing-influence-brand-perception\/\" target=\"_self\">Framing, Anchoring and Halo Effect: How Marketing Shapes Brand Perception<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Marketing isn\u2019t just about pushing products or services. It\u2019s about understanding how people think and using that knowledge to shape perceptions. By tapping into some psychological principles, marketers can create&hellip; <\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-54056 post type-post status-publish format-standard has-post-thumbnail hentry category-society-activism-politics\">\n\n<div class=\"wp-block-group pm-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"pm-mono wp-block-post-date\"><time datetime=\"2024-08-22T17:55:46+01:00\">22\/08\/2024<\/time><\/div>\n\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/paolomargari.it\/en\/impressions-from-new-york-city-nyc-urban-trends\/\" target=\"_self\">Impressions from NYC and urban decadence trends<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Today&#8217;s NYC shows an obsolete modernity. Despite its uniqueness and vibrant lifestyle, the city seems stuck in the last century NYC is the sublimation of the most ferocious liberalism, whose&hellip; <\/p><\/div><\/div>\n\n<\/li><li class=\"wp-block-post post-54051 post type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing tag-linkedin tag-social-media-marketing\">\n\n<div class=\"wp-block-group pm-section is-layout-flow wp-block-group-is-layout-flow\"><div class=\"pm-mono wp-block-post-date\"><time datetime=\"2024-06-09T14:41:57+01:00\">09\/06\/2024<\/time><\/div>\n\n<h2 class=\"wp-block-post-title\"><a href=\"https:\/\/paolomargari.it\/en\/entering-the-era-of-zero-click-marketing\/\" target=\"_self\">We entered the era of Zero-Click Marketing<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Do you remember when all your digital acquisition efforts focused on driving website traffic? Those days are fading fast. After analysing recent trends emerging in major digital platforms worldwide, Rand&hellip; <\/p><\/div><\/div>\n\n<\/li><\/ul>\n\n<nav class=\"wp-block-query-pagination is-layout-flex wp-block-query-pagination-is-layout-flex\" aria-label=\"Pagination\">\n\n\n<div class=\"wp-block-query-pagination-numbers\"><span aria-current=\"page\" class=\"page-numbers current\">1<\/span>\n<a class=\"page-numbers\" href=\"?query-21-page=2\">2<\/a>\n<a class=\"page-numbers\" href=\"?query-21-page=3\">3<\/a><\/div>\n\n<a href=\"\/en\/wp-json\/wp\/v2\/pages\/53328?query-21-page=2\" class=\"wp-block-query-pagination-next\">Next Page<\/a>\n<\/nav><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>I write about digital marketing, technology and communications. Here are all my articles, newest first. I also write on Substack and Medium.<\/p>\n","protected":false},"author":1,"featured_media":54564,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-53328","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"_links":{"self":[{"href":"https:\/\/paolomargari.it\/en\/wp-json\/wp\/v2\/pages\/53328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paolomargari.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/paolomargari.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/paolomargari.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paolomargari.it\/en\/wp-json\/wp\/v2\/comments?post=53328"}],"version-history":[{"count":5,"href":"https:\/\/paolomargari.it\/en\/wp-json\/wp\/v2\/pages\/53328\/revisions"}],"predecessor-version":[{"id":54322,"href":"https:\/\/paolomargari.it\/en\/wp-json\/wp\/v2\/pages\/53328\/revisions\/54322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paolomargari.it\/en\/wp-json\/wp\/v2\/media\/54564"}],"wp:attachment":[{"href":"https:\/\/paolomargari.it\/en\/wp-json\/wp\/v2\/media?parent=53328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}