Skillshare is an online learning community with thousands of classes for creative and curious people on topics including illustration, design, photography, video, freelance and more. On Skillshare, millions of members come together to find inspiration and take the next step on their creative journey.
With Skillshare, discover the most effective online courses
Browse thousands of free courses for your career, passions, and everything in between. The best professionals in the world teach all classes on Skillshare in design, business, photography and more.
With so much to explore, authentic projects to create, and the support of other creatives, Skillshare’s online learning platform allows you to learn new skills and achieve real growth.
Explore new skills among those most requested by the job market, delve into existing passions and lose yourself in creativity. What you find on Skillshare will surprise and inspire you.
Carry on your creative journey without pausing your life. Skillshare’s short online lessons help you find inspiration that fits your routine.
Take lessons on the go with the Skillshare app. Stream or download it to watch it on the plane, on the subway or wherever you want.
Choose intuitive, fast and effective online courses among:
In 1956, the German philosopher Günther Anders wrote this thought, which I think describes contemporary life very well:
“To suppress any revolt in advance, one does not have to act violently. It is enough to create collective conditioning so powerful that the very idea of revolt will no longer even occur to people. The ideal would be to train individuals from birth by limiting their innate biological abilities. Then we would continue the conditioning by drastically reducing the level and quality of education to a form of vocational integration.
An ignorant individual has only a limited horizon of thought and the more his thinking is limited to material, mediocre concerns, the less he can revolt.
It must be ensured that access to knowledge becomes increasingly difficult and elitist, that the gap between the people and science widens, that information for the general public is anaesthetised of any subversive content. Above all, no philosophy. Here again, persuasion must be used and not direct violence: it will be transmitted massively through television, abridged entertainment, always flattering the emotional, the instinctive. It occupies the spirits with what is futile and entertaining. It is good with chatter and incessant music, preventing the mind from questioning, thinking, reflecting.
He puts sexuality at the forefront of human interests. As a social anaesthetic, there is nothing better. Generally speaking, they will try to banish the seriousness of existence, to turn everything of high value into derision, to maintain a constant apologia for lightness; so that the euphoria of advertising, of consumption, becomes the standard of human happiness and the model of freedom.
The conditioning will thus produce such integration by itself, that the only fear (which will have to be maintained) will be that of being excluded from the system and thus no longer having access to the material conditions necessary for happiness.
Mass man, thus produced, must be treated as what he is: a product, a calf, and must be watched over as a herd must be. Anything that allows his lucidity, his critical mind to be put to sleep is socially good, anything that would risk awakening it must be fought, ridiculed, stifled.
Any doctrine that challenges the system must first be designated as subversive and terrorist and those who support it must then be treated as such.”
Günther Anders, The Obsolescence of the Human, 1956.
The author categorised his ideas by coining the German term ‘Diskrepanzphilosophie’ (philosophy of discrepancy), to describe his focus on the growing divergence between what has become technically possible (e.g. the nuclear destruction of the entire planet), and what the human mind is capable of imagining.
https://paolomargari.it/wp-content/uploads/2021/12/Guenther-Anders-filosofo.jpg905990Paolo Margarihttps://paolomargari.it/wp-content/uploads/2018/04/paolo-margari-1.pngPaolo Margari2021-12-29 11:22:422021-12-29 11:22:42Günther Anders's 'The Obsolescence of the Human', an omen of the contemporary world
Are you a professional or amateur photographer? You can monetize your work by selling photos through numerous image banks
The internet has created new possibilities for those who are passionate about photography. Whether you are a full-time professional photographer or an amateur photographer looking to monetize your passion, selling photos online can provide a great extra source of income – the infamous passive income.
There are numerous platforms through which you can sell your works for various editorial purposes. The platforms are image banks, i.e. marketplaces in which buyers (from small bloggers to large publishers or international advertising agencies) choose the most suitable photos for their communication.
In addition to these platforms, selling photos directly on your website is possible.
The best platforms for selling photos online in 2023
Many of the platforms are in English only.
Once you have created an account, you need to look for the link for selling images (eg Sell your Photos or Become a Contributor).
Some platforms, in addition to photographic images, also allow the sale of videos and other digital art formats. Obviously, on the same platforms, it is also possible to buy photos and some also offer images that can be used for free with a Creative Commons license.
The price varies according to the size and use (web, print) and the type of right granted (exclusive or not).
The same photo can therefore have different prices on the same platform. In some cases, it is possible to establish a price directly, but generally, the image banks establish it.
Selling photos through your website.
It is always possible to sell directly through your website by activating an eCommerce. In this regard, there are various platforms and special plugins. A photographer in addition to having a showcase site, can activate a catalogue, presenting his works to agree on the purchase, or e-commerce, allowing the automatic download after payment of the fee. Here are some of the leading platforms.
You can contact me if you need a professional website to sell your photos. I am happy to share my experience in this regard.
The main requirements for selling photos online.
Not all photos can be sold, but they must meet certain characteristics established by the various platforms. Here are some of the main ones:
It is essential to categorize your works well by inserting appropriate titles and tags that allow easy research. We must not exaggerate because the so-called keyword stuffing (already known to SEO experts), i.e. the addition of irrelevant words, is not allowed and can lead to the ban of the work or the entire account if repeated. It is the most boring part but also the most important: if a photo is not associated with the words that buyers are looking for, it will be difficult or impossible to find (and sell). The platforms provide examples of how to categorize and tag your work.
Experts almost always evaluate photos before publication.
Photos should generally be of high quality, large size, and high resolution (thus avoid excessive noise, excessive postproduction, bad cropping, refractions and other optical problems). It is also preferable that the photos contain EXIF data (metadata with details about the shot). It is possible to keep the EXIF data even after post-production but in some cases, they fail, for example when overlapping photos for HDR processing.
Some platforms prefer professional but not very creative or artistic images.
Avoid inserting watermarks (name or website of the author on the photo). Following approval and publication in the marketplace, platforms generally add watermarks directly to previews to prevent images from being saved and misused.
If individuals are present, written authorization is required. Platforms usually provide forms to fill out. In the absence of this authorization, in some cases, it is possible to sell photos with individuals or brands as long as they are taken in public places, but only for editorial use. Attention also to works of art (for example paintings, sculptures, etc.) especially if taken in museums or exhibitions, as they are normally protected by copyright.
Obviously, the photos must be the property of the author.
Some platforms require exclusivity, others do not, so it is possible to insert the same photo on various platforms.
Publish photos for free use under a Creative Commons license to make yourself known
It’s a great strategy for emerging photographers. For this purpose, there are two leading platforms:
Sell prints of your photos in various formats and support
Apart from selling the rights to use your picture, you can also sell a high-quality print of your photos, framed or not, on paper, canvas and other materials. Here some leading services:
ImageKind – Sale of photographic prints in various formats
Fotomoto – integrate a snipped directly on your website by adding some code
The list is not exhaustive, and the NFT world deserves a separate chapter concerning the sale of copyrights on digital works, verified through the blockchain. If you have any other suggestions about platforms for the sale of photographs, feel free to leave them in the comments and good luck for the sales of the works!
https://paolomargari.it/wp-content/uploads/2021/12/sell-photos-online-vendere-foto.jpg5121024Paolo Margarihttps://paolomargari.it/wp-content/uploads/2018/04/paolo-margari-1.pngPaolo Margari2021-12-24 14:35:072023-01-12 03:22:54Guide: the best platforms to sell photos online 2023
The growth of technological evolution is unprecedented in its speed. Every day, new start-ups create ingenious inventions that revolutionise human daily life. Billionaire entrepreneurs like Elon Musk are blazing trails with AI like never before, and technological progress continues to amaze in many ways.
But there is a dark side to this growth and innovation. As technologies are becoming more and more complex, they are becoming more and more difficult to control. Especially AI, with its ability to automate its learning.
Moving on, here is a list of technological innovations and facts that were unthinkable just a few years ago, unless we were talking about science fiction.
1. The Chinese social credit system
This is something a bit disturbing that was already present in an outbreak in the Black Mirror series. For the uninitiated, the whole of China has been under technological surveillance by its government for some years now. The Social Credit System is a national programme created by the Chinese government to keep tabs on ALL Chinese citizens.
Citizens’ digital activities, shopping activities, daily activities such as commuting and so on are watched by the government. Why does the government do this? They do it because they score citizens’ behaviour, and if their actions are bad/good in relation to government rules, their score goes up or down.
The score affects their lives in many ways; a good score means better school facilities for children, better medical care, better jobs, etc. And bad scores, well, you get the picture. And bad scores, well, you get the picture. Scores are measured and kept online, through various apps that have been incentivised to work with the government.
This sounds like the plot of a post-apocalyptic movie, but it really happened and continues to happen in China.
Freedom of movement used to be based on passports, but the Covid crisis has introduced a digital pass in many countries that is creating a division between citizens who align themselves with the advice of the authorities (in this case specific vaccination) and those who prefer to opt out.
2. A Tesla (ro)bot to serve humans
In August this year, Elon Musk unveiled his latest efforts in creating robots, with the introduction of a humanoid robot dubbed ‘Tesla Bot’. The bot runs on the same technology as Tesla’s autonomous cars. Of course, this high-profile project is still in the works, with Musk stating that the prototype will be ready starting next year, but it doesn’t hurt to know what’s coming.
His attempts to create robots have the masses a bit worried, as most of us have seen the Matrix and Terminator. However, Musk assures that they should be friendly, stating that any human could outsmart and outrun the robot. Let’s hope this is true.
Robots are designed to take care of repetitive and boring chores, such as grocery shopping.
These days Tesla has announced many open positions to accelerate the development of its Tesla Bot.
3. Neuralink connects the human brain to the computer
Also in the realm of Elon Musk, another creature of the space technology entrepreneur, Neuralink is being developed as a brain-computer interface in the form of a microchip implant.
Neuralink will serve to break down the barriers between computers and the brain. At the moment, they have managed to insert the Neuralink implant into the brain of a monkey and have managed to get the monkey to play ping pong with a computer using only its brain to control the game. How does it work? Well, the implant detects the activities of the neuron and sends that data to the computer through the implant. The future is now.
4. NFTs generate millions
Before we dive into the possible NFT fiasco, let’s clarify what an NFT is. NFT stands for a non-fungible token, which means it is unique. A bitcoin, for example, is fungible. It can be exchanged for another bitcoin, and people would get the same thing. If people exchange NFTs, then they will never get the same NFT back, it will always be a completely different NFT.
NFTs come in different forms, and one of them is art. Many people have recently managed to win millions of dollars by selling their NFT art online. They win Ethereum for it, which is a cryptocurrency like Bitcoin.
A prime example? Twelve-year-old Benyamin Ahmed won $400,000 by selling a collection of NFTs – making him richer than most adults. This happened recently, during the first week of September.
5. Vital organs on Emulate’s chips
Biotechnology company Emulate Inc. has created organs on chips that aim to emulate and simulate breathing, blood flow and well organs. Only people won’t get an organ in the size of an organ, it will be the size of an AA battery. The chips are small.
The chip is designed to mimic conditions in the human body so that drug manufacturers can predict more accurately. The organ on a chip will predict human responses to drugs – practical and hi-tech.
6. Financial institutions are going paperless
HSBC bank will replace paper records with a blockchain-based platform called Digital Vault. Using this platform, the bank’s customers can access digitised records of securities that have been purchased on private markets. HSBC bank will soon replace paper records with a blockchain-based platform, Digital Vault, to track $10 billion of private investments.
HSBC, one of the world’s largest banks, has replaced paper records with a blockchain-based platform called Digital Vault. With Digital Vault, customers can access their securities records digitally.
Intelligent robots that perform repetitive or difficult tasks and help humans, brain chips and digital art to make money are just of the many radical technological innovations already in place or on the way. States and their often obsolete legislation already seem like something of the past.
Some updates concerning key food issues towards the UN World Food Day
The UN Food Systems Summit, held during the UN General Assembly in New York on 23 September 2021, set out to transform global food systems to achieve the Sustainable Development Goals by 2030. The impact of global food production on global emissions has been steadily increasing, and our food systems are expected to account for 60% of emissions by 2050.
If you are wondering how much your eating habits contribute to global emissions, here are two resources you can use to calculate your food footprint. The European Commission JRC has created EDGAR-FOOD, an inventory of global greenhouse gas emissions from food systems.
A report published by French think-thank IDDRI shows how agroecological farming – environmentally friendly practices, such as organic farming – can reduce greenhouse gas emissions in agriculture by up to about 47%, helping to keep global warming below 2°C.
In this special feature, the BBC goes in-depth on how to cut the carbon emissions of our food, also answering the conundrum of whether eating imported or meat is more carbon-intensive. From a carbon footprint perspective, is it better to consume animal products that are local and in season or asparagus and green beans flown in from another continent?
The Economist recently covered extensively how climate change is altering where some of our food grows. For example, Russia is now growing soybeans on previously unproductive land. It is now the world’s largest wheat producer, and globally since 1949, the cultivation of crops such as wine and rice has been shifting north.
There is a broad consensus that animal agriculture is carbon-intensive, responsible for about 14% of global greenhouse gas emissions – so can lab-grown animal proteins solve our problems? There are many schools of thought on this, and meanwhile, in the USA, a start-up is set to provide cell-based sushi-quality salmon by the end of this year.
However, vertical farming is one of the most promising agricultural innovations without posing problems of animal ethics. The Food and Agriculture Organization (FAO) points out that about 14% of the world’s food is lost during transport, and the issue is likely to get worse as the population moves from rural to urban areas. Vertical farming uses less land and reduces emissions caused by ploughing, weeding, harvesting and transporting the final product, as there is no need to plough, weed, harvest the fields or transport the goods.
https://paolomargari.it/wp-content/uploads/2021/10/un-world-food-day-e1634127996584.png6791025Paolo Margarihttps://paolomargari.it/wp-content/uploads/2018/04/paolo-margari-1.pngPaolo Margari2021-10-13 14:05:192022-12-30 02:12:55Towards the UN World Food Day
Accountable can be defined as the freelancers’ best friend – not only digital marketers – in Belgium and Germany.
Never lose a receipt, create invoices in a few swipes and optimize your taxes as you go.
The all-in-one app helps freelancers to save time and money, focusing on what matters.
A freelancer or independent worker can connect the professional bank account and Accountable makes sure that payments count as professional expenses towards taxes.
The App tells what is possible to deduct from taxes, automatically reconcile invoices and payments and get a tax tip for each expense made.
It’s possible to generate invoices and send them to clients anywhere, in less than 30 seconds, including client details.
Accountable automatically generates the VAT return, saving time and money, with or without an accountant.
https://paolomargari.it/wp-content/uploads/2021/07/accountable-freelance-belgium.png6301200Paolo Margarihttps://paolomargari.it/wp-content/uploads/2018/04/paolo-margari-1.pngPaolo Margari2021-07-23 03:18:592021-10-13 12:09:36Accountable, the App that any Freelance in Belgium & Germany must have
An exhaustive list of +1500 Chat & Text Acronyms & Abbreviations
Wel all hate acronyms, right? Particularly in the work environment, some companies can’t get rid of their dozens or hundreds of mysterious acronym representing often useless groups, tools, structures that represent a cost more than a benefit, to justify the existence of some job function and create more silo-culture (also in communication). More acronyms and abbreviations = more misunderstandings. They might save time fow writers, but might cause hard time to readers.
Have a look at some popular (and less popular) expressions and slang acronyms and abbreviations adopted in English language communication worldwide, mostly on digital platforms
https://paolomargari.it/wp-content/uploads/2021/06/list-acronyms-abbreviations-english-internet.jpg6801023Paolo Margarihttps://paolomargari.it/wp-content/uploads/2018/04/paolo-margari-1.pngPaolo Margari2021-06-08 19:53:402021-06-08 20:24:22+1500 Acronyms & Abbreviations in English Chat & Text Slang: An Exhaustive List
In the field of search engine optimization (SEO), link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.
Link building is the process of establishing relevant links to a website from external websites. Therefore, link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results. Link building is also a proven marketing tactic for increasing brand awareness.
As a matter of fact, PubliSuites provides quality link-building services starting from a few dollars. It is a safe SEO service that will boost your website ranking in no time.
The expert link builders will look at your individual website, your previous links, and your competitors’ links and devising a strategy to move your rankings forward. Each account strategy is custom-tailored to ensure the maximum ranking potential.
Having perfect content, original, rich, well structured, a fast and secure website and many other elements on your WordPress like Yoast or other tools in place is not enough if your domain has low authority.
Social platforms offer a highly valuable snapshot of your brand and product’s health. From prospects to leads, from customers to employees – including enthusiasts and evangelists as well as haters and trolls – the full range of users that learn and interact with your social channels are continuously shaping your brand equity.
What are you looking at to measure and improve your campaign performance?
Looking at the right KPIs, beyond the usual suspects, and thinking of social channels not just as broadcast, amplifier or communication tools, but also as customer feedback and market research platform gives valuable information to improve communication (content, tone of voice, style) and the product portfolio – or at least its perception.
During the presentation, we’ll look at how to build a social performance dashboard with actionable insights, easy to understand by different stakeholders. With some little hacks to your dataset, it is possible to explore performance under different points of view, going beyond the usual metrics, by creating new ones and adding more meaning and context to your social media analysis.
Learning outcomes
What are the most successful posts on LinkedIn
How to build an advanced social media performance dashboard on Google Data Studio
Verify if a good performance on social networks corresponds to a conversion on your website
Why good engagement KPIs on social media don’t always correspond to successful content
The event is organised by Ditech Media.
Do you want to attend the European Digital Week?
Join the European Digital Week here. If you’re interested to watch all the sessions, covering many topics, contact me to receive a promo code that allows a 40% discount (no affiliation).
Main topics covered during the European Digital Week:
International Cybersecurity & Digital Services Protection Conference
International Conference on Robotics, Automation & Artificial intelligence Systems. Legislation & Intellectual Property
International Conference on Innovation in Agriculture, Food and Biological Systems in the Digital Age
International Conference on Crypto Finance & Blockchain Technologies
International eCommerce & Omnichannel Transformation Conference
International Conference on Smart Cities, Smart Infrastructures and Smart Buildings
International Digital Healthtech, Healthcare & Pharmacy Conference
Fintech & Digital Banking Innovation Conference
Smart Industry & Digital Factory Technology Conference
International Conference on Supply Chain Management & Fulfillment Solutions
European Digital Innovation & Start-Up Summit
Video & Social Media Marketing International Conference
Digital HRM Conference. The Future of HR & Talent Management
https://paolomargari.it/wp-content/uploads/2020/09/social-media-image-paolo-margari-social-media-marketing-digital-conference-2020-1.jpg6281200Paolo Margarihttps://paolomargari.it/wp-content/uploads/2018/04/paolo-margari-1.pngPaolo Margari2020-09-15 18:35:102020-09-16 17:49:51Paolo Margari at the European Digital Week 2020: Video & Social Media Marketing International Conference
1common Club is a brand-new collection of excellent tech devices, an uncommon club for everyone that loves useful technology. Not only prosumers but also people that want to improve their quality of life through the latest tech devices.
The staff carefully select best-selling tech gadgets and products, choosing among the ones with the best reviews, new arrivals from top brands and, obviously, the best prices in the market.
Users can find what’s trending, convenient, useful and cool, for themselves or as a memorable gift – they can also keep a wishlist.
Not least, there is a Smart Video Magazine with reviews about the latest technology trends and gadgets.
https://paolomargari.it/wp-content/uploads/2020/07/1common-club-social.png6301200Paolo Margarihttps://paolomargari.it/wp-content/uploads/2018/04/paolo-margari-1.pngPaolo Margari2020-07-17 01:34:232020-07-17 01:46:171common Club, the shop for all tech and smart gadgets lovers
Decision makers find thought leadership valuable throughout the funnel; however, sellers and producers don’t seem to truly value the impact of quality thought leadership. Read more
https://paolomargari.it/wp-content/uploads/2019/02/linkedin-thought-leadership-advice-video.png6301200Paolo Margarihttps://paolomargari.it/wp-content/uploads/2018/04/paolo-margari-1.pngPaolo Margari2020-02-09 12:08:532021-03-09 12:21:00Using Thought Leadership to Drive Results via LinkedIn (Video)
https://paolomargari.it/wp-content/uploads/2019/02/latest-digital-marketing-trends-video.png5591024Paolo Margarihttps://paolomargari.it/wp-content/uploads/2018/04/paolo-margari-1.pngPaolo Margari2020-01-02 12:03:252021-03-09 12:21:2610 digital marketing trends to follow in 2020 (Video)
Google Keyword Planner (Score: 0.33) – Available with a Google Ads account
Seed Keywords (Score: 0.24)
Siteliner (Score: 0.09)
Moz (Score: -0.08)
Long Tail Pro (Score: -3.62) – Long-tail keyword suggestion
Majestic SEO (Score: -3.63) – Ranking of many authority factors
WooRank (Score: -4.22)
The above ranking is not based on their market share or usefulness, but it’s rather an indicator of their popularity among users.
Some of them are free (like Google Search Console or UberSuggest integrated in Neil Patel’s website), others are freemium, others are paid.
Among them, few are full platforms with many features including also non-SEO functionalities, others are only providing niche insights or services (like YoastSEO that is a very popular WordPress plug-in), but are still valuable.
Personally, I still believe that it’s better to test and improve search ranking of a website using a range of tools (and anyone has its own recipe or preferences), but still, focus on one that can provide many aspects. The most valuable platform, including everything you need to do SEO, is SEMRush, that has increased its features in recent years.
Get YouTube views
Disclaimer: this post contains some affiliate links
https://paolomargari.it/wp-content/uploads/2020/01/seo-tools.png18323480Paolo Margarihttps://paolomargari.it/wp-content/uploads/2018/04/paolo-margari-1.pngPaolo Margari2020-01-01 16:46:462021-01-04 12:43:59Top SEO tools by Google Search Volume Growth: the status in 2020
We have chosen over 4000 excellent grocery products, almost all Made in Italy, with attention to nutritional aspects, as well as a mix of tradition, innovation and taste.
Discover the surprising products of Spaccio Italia and with them the flavours of authentic Italian cuisine.
https://paolomargari.it/wp-content/uploads/2019/12/italian-food-SPACCIO-ITALIA-2.png410899Paolo Margarihttps://paolomargari.it/wp-content/uploads/2018/04/paolo-margari-1.pngPaolo Margari2019-12-24 20:44:452020-07-17 02:01:38Discover Spaccio Italia, the e-commerce of Italian gastronomic excellence
The shared mobility services market is dynamic in many cities, including Brussels, the Belgian capital. Let’s have a look specifically at the e-scooters.
Scooty (red) was the first to appear in the city in 2016, followed by Felyx (green). Their mobile apps and websites are almost identical, as well as the scooters. Scooty service was discontinued in July 2020. There are also a few Poppy e-scooters (the company primarily offers kickscooters and all-red cars). The last arrived, in October 2021, is Go Sharing, a Dutch company also operating in Germany, Austria and Turkey with their light-green scooters. Currently, it’s suspended in Brussels, but it’s still available in Antwerp and many Dutch cities.
Their speed is limited by law, which is acceptable to get anywhere in Brussels in minutes. The average cost is around 25 cents/minute unless you decide to park and keep it (in that case, the cost is lower). Some companies also sell packages and have discounts on special days.
You can find the closest e-scooter on the map and book it – it’ll be available for some minutes when you need to unblock it and start your ride. Typically, they offer two XL helmets inside.
Before parking, check the area you’re going to. They can’t be taken or parked all over the city. Some communes out of the 19 that compose the Brussels region aren’t fully covered, but you can still find small islands in correspondence to the hotspots such as stations, hospitals, and shopping malls.
Register for the services and benefit from a free credit of free minutes using the promo codes below.
The importance of customer service, which is fundamental for a successful company. Something that unfortunately many companies never learn.
Video extracted from an interview with Ferruccio Elio Arturo Lamborghini (1916–1993), the Italian entrepreneur, founder of the Lamborghini car manufacturer.
https://paolomargari.it/wp-content/uploads/2019/10/ferruccio-lamborghini-marketing.jpg419800Paolo Margarihttps://paolomargari.it/wp-content/uploads/2018/04/paolo-margari-1.pngPaolo Margari2019-10-31 23:09:522020-06-18 19:07:50Marketing according to Ferruccio Lamborghini. The importance of customer service (video interview)
Above, you can find the slides I presented at Digital First 2019, the leading digital event in Belgium (Brussels, 16-17 October 2019).
Social platforms offer a highly valuable snapshot of your brand and products health. From prospects to leads, from customers to employees – including enthusiasts and evangelists as well as haters and trolls – the full range of users that learn and interact with your social channels are continuously shaping your brand equity.
What are you looking at to measure and improve your campaign performance?
Looking at the right KPIs, beyond the usual suspects, and thinking of social channels not just as broadcast, amplifier or communication tools, but also as customer feedback and market research platform gives valuable information to improve communication (content, tone of voice, style) and the product portfolio – or at least its perception.
During the presentation, I have shown how to build a social performance dashboard with actionable insights, easy to understand by different stakeholders. With some little hacks to your dataset, it is possible to explore performance under different points of view, going beyond the usual metrics, by creating new ones and adding more meaning and context to your social media analysis.
https://paolomargari.it/wp-content/uploads/2019/10/Screen-Shot-2019-10-16-at-14.41.25.png16663444Paolo Margarihttps://paolomargari.it/wp-content/uploads/2018/04/paolo-margari-1.pngPaolo Margari2019-10-17 13:22:102019-10-28 10:55:51Enhance your social media dataset to build and visualise insightful KPI's [Free PDF]
This is not a usual topic for me, however, it might be useful to some of the readers.
Pasta is undoubtedly the queen of the Mediterranean diet. Answering a question on Twitter, I have provided my ideal formula that I am glad to share it here with you.
The Pasta Magic Formula
Quantity per person = [(Weight / Height) * π] — Age
An example
For example, if the weight of a 35 years old person is 80Kg and his height is 1.75m, the ideal quantity will be 108 grams (I hope there was no need to remind that the mathematical constant Pi or π is 3.14…).
Try it here
Results and further adjustments
After a few applications of the formula, the waist might be shaped like a perfect circle, aka lifebelt. If you think it’s the case, you can adjust the result by reducing by a certain percentage, corresponding to the difference between your current weight and the ideal weight you would like to reach.
Sidenotes
The formula works only with the metric system so, if you use other systems, you have to convert the values into the metric one first.
The truth behind the formula? It’s been created for fun, but apparently it works quite well. No science, not to mention rocket science.
A final minor detail: despite my Italian nationality, I seldom eat pasta.
https://paolomargari.it/wp-content/uploads/2020/08/pasta.jpg9331400Paolo Margarihttps://paolomargari.it/wp-content/uploads/2018/04/paolo-margari-1.pngPaolo Margari2019-05-06 01:39:532020-08-01 01:43:44The pasta magic formula to determine how much quantity should be served per person
Get the App PaoloMargari.eu
Install it Now!
I use cookies to make sure you can have the best experience on our site. If you continue to use this site I will assume that you are happy with it.OK