Facebook business pages: how to bypass paid advertising to get more likes and engagement
This post is for business that own an ecommerce site, a Facebook page and possibly other channels. Nothing unethical or forbidden: it’s just a soft trick to get more likes and engagement avoiding paid advertising.
- set up a voucher code (e.g. a 20% discount) for certain or (better) all products on your ecommerce platform
- invite your visitors to Like your Facebook page and send a private message with a standard sentence (to avoid confusion with other private messages)
- answer them sending the voucher code
Alternatives: make the voucher viral
If you want to be viral instead of sending the voucher code in text use a dedicated landing page on your site, where potential customers can find out the code and also share with their friend a message that replicate the above procedure (Like the page, send a message….)
Alternatives: other promotions instead of vouchers
If you don’t have anything to sell, why not running a similar campaign to send an ebook or a voucher for another company? Many companies already run similar campaigns to get user personal data, but at some point I think that a Facebook like worth more than personal data when they can be unreliable (e.g. unsubscribe after receiving the ebook or using a secondary email opened only to avoid spam), whilst usually a person don’t unlike a page after receiving its ‘present’.
Promote the initiative with a CPC campaign outside Facebook
So far promotional efforts have been free (ok the voucher can be considered a cost, but it comes after a conversion after all). If you have some budget to spend, why not using a CPC campaign outside Facebook? For example, the same landing page can be associated to an AdWords campaign and get three opportunities instead of one.
Usually a CPC campaign is linked to a landing page with some offer. This way it is linked to a landing page that contains
- a bunch of products that are ready to be sold
- an invite to Like your Facebook page and send a message to receive a voucher (engage)
- an invite to share this opportunity with friends, immediately and even after receiving the voucher
And what about getting personal data?
And what about other personal details like email, city, etc? Well, they will be needed later any way, to activate/benefit the voucher.
Track the voucher!
Don’t use a standard voucher but differentiate depending on what’s the path to get to it. To assign some criteria you can use the standard sentence that users has to send you through a FB Page private message in order to get their voucher:
- invite posted on site, blog, social media etc. OR CPC ads – each invite can have a standard sentence depending on criteria you want to track (mostly source/medium)
- user to Like FB page
- user to send private message using a standard sentence taken in stage 1
- Facebook page manager replies sending a textual voucher code or a link to specific landing page with more content and voucher code related to standard sentence
Paolo’s Inputs are immediately applicable. He’s professional experience is very impressive. He his a multilingual media Talent givving added value to your Projects. It is a clear mistake to not consider his precious advice. Thank you.