Latest Digital Marketing Insights & Guides
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Latest Digital Marketing News & Insights
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- Brand Performance Unlocked: Advanced Strategies for SEO and Marketing Synergy via @sejournal, @sejournal
- Threads Rolls Out Mobile Analytics to All Users
- TikTok Launches Automated Ad Campaign Creation for Retailers in the UK
- Snapchat Launches New Incentives for AR Developers
- LinkedIn Shares Data on In-Demand Skills for Marketers [Infographic]
- Report Looks at Key App Trends, Including the Shifting Social Media Landscape
- Threads Rolls Out Post Scheduling to App Users
- 5 Best AI Content Idea Generators to Spark Your Creativity
- Google Ads Introduces Advanced Targeting For Performance Max via @sejournal, @MattGSouthern
- Trusted Email Settings to Protect Your Account
- Forget AI Sentience, Authenticity Should Be Our Focus in Marketing
- A Guide to LinkedIn Event Ads [Infographic]
- Creators gather in Washington, D.C.
- Google Drops Breadcrumbs From Mobile Search Results via @sejournal, @MattGSouthern
- How We Adapted Our Marketing Strategies in 2025
- Why Your SEO Playbooks Need To Collaborate With Sales And Brand Teams via @sejournal, @TaylorDanRW
- 6 Steps to Win at Real Estate SEO
- Social Media Calendar Template: The 10 Best for Marketers [Free Templates]
- How to Write a Content Brief [Template + Examples]
- 24 Up-To-Date PPC Statistics to Know
- How To Improve Your Travel SEO In 10 Steps
- How To Use GA4 and AI To Find the Gold In Your Marketing Analytics Data
- Data On Fastest Growing Sites Yields Surprising Insights via @sejournal, @martinibuster
- How Use WordPress Multisite To Create a Website Subdirectory via @sejournal, @atuljindal01
- Gen Z is turning this CEO's business model upside down
- X launches a video tab as it seeks to restore user growth January 22 Meta woos TikTok creators with bonuses, verified perks, and new tools January 22
- Why You Need a Chief Experience Officer — the Right One
- Goodbye Cost Centers, Hello Value Contact Centers
- Can AI Be Your Best Friend? Replika Thinks So
- Media Briefing: TikTok’s U.S. shutdown has little impact on publishers’ traffic and video strategies
- Havas acquires sports marketing agency in first deal following stock exchange debut
- Assessing the most likely outcomes of Google’s pivotal ad tech antitrust trial
- LADBible Group CEOs plan for growth: £200m, IP, M&A and more
- The TikTok outage caused TikTok Shop sales to spike, not sink
- Meta’s Planning to Launch New Smart Glasses, Ahead of AR Expansion
- YouTube Tests Experimental Features With Premium Users
- LinkedIn Outlines Improved Approach to Ad Attribution
- Google Expands AI Overviews In Circle To Search via @sejournal, @MattGSouthern
- Mastering LinkedIn content marketing: Strategies and examples
- All the Android updates coming to the Samsung Galaxy S25 series and more
- New Circle to Search updates make it even easier to find information and get things done.
- Email Marketing Measurement & Analysis
- The complete guide to chatbots for marketing
- Unlock more with YouTube Premium: New features, more control!
- Here's Why No One Wants to Watch Your Webinar (And 3 Tips to Change That)
- The Media Channels Marketers Plan to Increase Spend on in 2025
- YouTube trends to fuel your content strategy
- Mark Zuckerberg Slams Apple For Its Lack of Innovation
- 10 Books That Will Change the Way You Think in 2025
- Ask Maps Is Google Q&A’s AI Replacement: Here’s What It Means For Marketers
- Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer
- My Recommended Free Business Budget Templates to Use in 2025
- How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]
- Enterprise Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025
- What Happens Next To The U.S. Vs. Google Antitrust Case? via @sejournal, @AlliBerry3
- SEOs Are Recommending Structured Data For AI Search… Why? via @sejournal, @martinibuster
- Top 5 Blog Metrics to Track for Growth and Success
- How Does TikTok Work: A Beginner’s Guide to the App in 2025
- How to Create a YouTube Channel: A Simple Guide for Beginners
- 5 Best Sites to Buy TikTok Followers (Real & Cheap)
- Private channels, social search and the chase for engagement: Influencer marketing and social media trends for 2025 January 21 Instagram’s new Edits app looks a lot like TikTok’s CapCut January 21
- 10 Google Analytics Metrics to Track for Marketing Success
- Write the EOY Checks: 6 Smart Ways to Spend Unused Marketing Budget
- Marketing Trends Predictions: Did Generative AI and I Agree?
- AI Is Rewriting the Rules of CX Metrics — Are You Ready?
- Future of TV Briefing: Streaming advertisers seek a balance between ad product innovations and ad load protections
- Retail chain WHSmith brings first airport ad network into the specialty retail media race
- GroupM’s leadership reorg gets an assist from a McKinsey exec
- As Trump returns to the White House, media buyers clamp down on brand safety
- Amazon’s DSP ambition: Becoming the primary DSP for advertisers
- Are People Clicking Links In ChatGPT Search? Brands Say Yes via @sejournal, @MattGSouthern
- Instagram Creator Accounts: What You Need to Know
- How Do Search Engines Work? (Quick Guide for Beginners)
- The best TV premieres of 2024, according to social media
- A Step-by-Step Guide to How I Do Content Research
- Google Updates Site Reputation Abuse Policy Documentation via @sejournal, @MattGSouthern
- How personalization and privacy are shaping how brands and retailers connect with consumers
- Display & Video 360: the demand side platform for a connected internet
- Predicted Meta Advertising Changes in 2025
- How to drive organic social media growth in 2025
- 2025 Digital Ad Trends and Predictions: Time to Turn the Page
- I Reviewed the Best AI Image Generators for 2025
- How To Accelerate Your SEO Career via @sejournal, @Kevin_Indig
- Evidence That Google Detects AI-Generated Content
- What Are The Alternatives For Users If TikTok Is Banned? via @sejournal, @gregjarboe
- How to create an effective SEO roadmap
- 10 Reasons Why No One Is Watching Your Video Content
- The Evolution of Content Marketing: How It‘s Changed and Where It’s Going in the Next Decade
- How to Become a Content Creator: Steps, Tips, & Truths You Can’t Ignore in 2025
- YouTube Audit: Essential Steps for Channel Growth and Optimization
- Best 8 Sentiment Analysis Tools in 2025: Reviewed & Assessed
- Forget Fear, Joyful Marketing Works: Examples From Top Brands
- What is a Good Engagement Rate on TikTok? Your Benchmarks for 2025
- Google’s Documentation Update Contains Hidden SEO Insights via @sejournal, @martinibuster
- UseViral Review – Is it Legit, Safe in 2025? (Coupon Code)
- Marketing Briefing: As corporate America fosters a closer relationship with Trump, marketing will remain neutral
- Digiday+ Research: Publishers’ feelings about the media industry are shaky, but they’re still optimistic for 2025
- What marketers need to know about Zepeto, the Korean metaverse platform
- Agencies have mixed feelings about using AI tools for product placements and influencer marketing
- Verizon revamps sports strategy, works with Paige Bueckers and NIL athletes
- Meta Ads Audit: Account Level Considerations
- Advertisers increase spend on Google, Pinterest amid TikTok shutdown, Meta’s content moderation makeover January 21
- AI Search Optimization: Make Your Structured Data Accessible via @sejournal, @MattGSouthern
- TikTok Ban Sparks 5000% Surge In Alternative App Searches via @sejournal, @MattGSouthern
- AInsights: How OpenAI’s o3 Model Is Ushering in an AI Reasoning Revolution
- Website Migration SEO Best Practices To Preserve Rankings And Avoid Common Pitfalls via @sejournal, @AdamHeitzman
- Traditional Marketing vs. Digital Marketing: Why Not Both?
- Using Video for Branding: 5 Top Brand Examples
- How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities
- Pinterest Marketing: Strategies for Success in 2025
- FTC: GoDaddy Hosting Was “Blind” To Security Threats via @sejournal, @martinibuster
- OpenAI Secretly Funded Benchmarking Dataset Linked To o3 Model via @sejournal, @martinibuster
- How ad buyers and sellers are placing their bets in 2025
- Media Buying Briefing: Handicapping the 2025 national ad marketplace, from an investment POV
- AI Briefing: Copyright battles bring Meta and OpenAI datasets under the microscope
- CMOs prepare for a Trump presidency in 2025 — which will be a different kind of CMO from his first term
- Here’s a guide for what marketers can do now with the back-and-forth of TikTok
- Here are the winners and losers of TikTok’s U.S. shutdown drama
- Keyword ranking is most popular metric among SEO professionals amid concern over algorithm changes
- Verification Requirements for Financial Services in Australia
- Social Media Trends and Trip Hazards for 2025
- AInsights: Lights, Camera, AI: How OpenAI and Google Are Reimagining Hollywood 2.0
- 5 key stats: Slipping Google, trusting influencers, and undercover AI January 17 Snapchat launches creator campaign amid TikTok uncertainty January 16
- A Practical Guide to AI Governance and Embedding Ethics in AI Solutions
- Top 10 URL shorteners for better link tracking in 2025
- Confirmed: Google Is Requiring JavaScript To Block SEO Tools via @sejournal, @martinibuster
- Social media advocacy: How to promote a cause in 2025
- Google Workspace Support: Unclear If Opting Out AI Features Avoids Price Hike via @sejournal, @MattGSouthern
- Preparation Tactics for a Tough UX Job Market
- Choose Customer Loyalty over Short-Term Profit
- 7-week influencer marketing strategy template
- The Startup Distribution Engine: Why You Need One and How to Build It
- 4 classic reads, newly available on Google Books
- 6 Best AI Article Writing Tools
- Google Review Management: Simple Ways to Oversee Your Online Reputation
- The TikTok Ban in India Changed Everything—Here’s What the USA Should Learn
- How Many People Do CEOs Really Rely On in an Org?
- How to Build a Scalable Social Media Team in Hospitality
- How To Choose The Best WordPress Theme For SEO via @sejournal, @MaddyOsman
- Our 9 Best ChatGPT Alternatives for 2025 (So Far)
- How to Create An Action Plan: A Straightforward Guide for Marketers
- How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study
- What Is a Media Mix & The Most Effective Types [HubSpot Blog Data]
- 100 Most Expensive Keywords for Google Ads in 2025
- Voice Search SEO: 9 Practical Tips For Businesses via @sejournal, @MattGSouthern
- Why Culture Is Key to Brand Marketing’s Influence
- Google Causes Global SEO Tool Outages via @sejournal, @martinibuster
- Snapchat launches creator campaign amid TikTok uncertainty January 16 Bluesky’s Flashes could disrupt Instagram’s hold on photo sharing and social ads January 16
- Cameras, Cars and Culture: Notes From a Brief China Visit
- Aligning AIOps With People and Processes for Better CX
- Telcos in ad tech, haven’t we seen this movie before?
- Here’s who stands to benefit from – or lose to – Amazon’s new retail media offering
- Twitch streamers lament likely loss of TikTok as an audience referral engine
- Discord’s advertising push continues: A Q&A with new Discord CBO Jules Shumaker
- As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discounts
- 5 Best sites to Buy YouTube Subscribers (Real & Cheap)
- Google Study: 29% In The U.S. & Canada Used AI Last Year via @sejournal, @MattGSouthern
- What are KOLs and how to get results from working with them
- Evidence That Google Detects AI-Generated Content via @sejournal, @martinibuster
- Google Rejects EU’s Call For Fact-Checking In Search & YouTube via @sejournal, @MattGSouthern
- What Is a Facebook Story? Helping Marketers Create a Greater Connection with Audiences
- Were Your Audience Segments Broken?
- Crayola’s YouTube content strategy colors outside the lines
- Why it’s critical for advertisers to support reputable news publishers
- Marketplace SEO tips to improve product listing visibility
- The Best AI Apps for Business in 2025
- Programmatic SEO: An Introduction To Pages At Scale via @sejournal, @TaylorDanRW
- How To Leverage Your Content Knowledge Graph To Support Your Marketing Strategy via @sejournal, @marthavanberkel
- How to Create Detailed Buyer Personas for Your Business [+ Free Persona Template]
- How I Use Content Scoring to Make Posts My Audience Loves
- Media Buying 101: What It Is and How It Works [+ 14 Platforms to Use]
- Top Tips for Enhancing Social Media Accessibility for All Users
- How To Write a 1-Page Content Marketing Strategy in a Few Hours
- .AI Domain Migrated To A More Secure Platform via @sejournal, @martinibuster
- Top 12 Website Metrics to Track for Online Businesses
- LinkedIn’s shift toward AI job matching and recruitment could risk oversimplifying the hiring process January 15 Reddit’s global expansion highlights untapped international revenue potential January 14
- Industry clutches pearls after WPP returns to office four days a week
- Digiday Media events get a refresh under Liz Pitonyak’s leadership
- Creators fast-track efforts to rely less on platforms amid intensifying TikTok uncertainty — here’s where they’re going
- ‘Curation can be a vacuous term’: The Trade Desk plans to redefine ad quality outside the walled gardens with Sincera
- Media Briefing: Dotdash Meredith’s Jon Roberts on the AI agenda in 2025
- Comcast tempts DTC brands away from paid social due to rising costs and brand safety issues
- RedNote searches spike 100% in 3 months as TikTok ban looms
- Bluesky’s Flashes could disrupt Instagram’s hold on photo sharing and social ads January 16
- How a potential TikTok ban in the US could impact healthcare and pharma marketers, influencers, and consumers January 16
- 51 LinkedIn statistics to shape your social strategy
- Google Shopping Rankings: Key Factors For Retailers via @sejournal, @MattGSouthern
- Could TikTok Be Banned... Today?
- Google Pushes For Ratings With Comments In Review Snippets via @sejournal, @MattGSouthern
- Supporting our Los Angeles community
- Relevancy at scale is a New Year’s resolution brands can achieve
- Why teams are following all 7 stages of development for performance marketing
- Digital media needs to shift from incrementalism to innovation for continued relevance in 2025
- 5 YouTube Video Editors for Healthcare Marketing in 2025
- What’s the Real Value of a Personal Brand?
- The 2025 State of Marketing & Trends Report: Data from 1700+ Global Marketers
- The Trade Desk announces plans to acquire Sincera
- Local SEO For Service Area Businesses: Targeting Your Coverage via @sejournal, @JRiddall
- The Top 6 Marketing Challenges Expected Globally in 2025, And How to Overcome Them [Data + Expert Tips]
- 5 New Marketing Trends To Watch in 2025 [Backed by Data & a Dash of Expert Wisdom]
- 4 Marketing Trends & Strategies That Might Not Survive in 2025 [New Research]
- How To Write Content For Each Stage Of Your Sales Funnel via @sejournal, @krisjonescom
- All You Need to Know About Social Media Algorithms
- AI Shakes Up Search Landscape: What Marketers Need To Know Now
- Mullenweg’s Grip On WordPress Challenged In New Court Filing via @sejournal, @martinibuster
- 19 Social Media Holidays to Celebrate This February
- Reddit’s global expansion highlights untapped international revenue potential January 14 TikTok users jump to alternatives like China’s RedNote app amid potential US ban January 14
- Future of TV Briefing: Inside Netflix’s CES meetings with ad buyers
- Key areas of focus for the new Criteo CEO
- ‘I need those home runs’: TikTok viral brands plan a future without the For You Page
- OpenAI, The New York Times debate copyright infringement of AI tech companies in first trial arguments
- Brands are seeing an influx of traffic from ChatGPT and Google Gemini
- Walmart deepens its metaverse presence with new e-commerce experience selling physical goods on Zepeto
- How to create a Facebook Business Page: New tips for 2025
- 130 SEO Statistics Every Marketer Must Know in 2025
- What is Bluesky, and should your business be on it in 2025?
- Google Retires Web Vitals Extension, Moves Everything to DevTools via @sejournal, @MattGSouthern
- Financial Times, MiQ and Uber Advertising are 2024 Digiday Awards Europe finalists
- Google Adds Data Collection Period To PageSpeed Insights (PSI) via @sejournal, @MattGSouthern
- Event Promotion: 10 Tactics We Used to Sell Out a 500-Person Conference
- AInsights: Unlocking Executive-Level Insights with Google’s NotebookLM
- Beneficiary and Payer in Taiwan
- Why I Recommend My Clients To Expand From SEO To YouTube via @sejournal, @Kevin_Indig
- 2025 Will Not Be a Blockbuster Year for Most Companies
- How Much Does an Explainer Video Actually Cost? [New Data]
- Content Mills Don‘t Work — Here’s Why
- How to Do PR: The Ultimate Guide to Public Relations in 2025
- The One Thing SEO Agencies Need To Know About Winning Enterprise Clients via @sejournal, @danielkcheung
- Should You Prioritize Speed or Agility? (No, They Aren’t the Same)
- Mullenweg Says Lawsuits Could End WordPress via @sejournal, @martinibuster
- Social Media Target Audience: What It Is and How to Identify It
- Digiday+ Research: More than half of publishers reported revenue increases in 2024
- As agencies evolve AI tools for influencer vetting, they’re also discovering the tech’s limitations
- Marketing Briefing: What happens to marketers when the cultural ‘cheat code’ of TikTok is gone?
- What the agentic AI era means for ad agencies, with Omnicom’s Jonathan Nelson
- DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments
- Netflix, Amazon, Disney among top donors to LA wildfire recovery January 14
- TikTok users jump to alternatives like China’s RedNote app amid potential US ban January 14
- Why data clean rooms are essential for high-margin commerce media
- How to Perform an Instagram Audit: 11 Steps for Success
- A Comprehensive Guide to the X Algorithm: How It Works in 2025
- T-Mobile has held talks to buy Vistar Media
- Step-by-Step Guide to Creating a Social Media Policy
- How to Check Your Unlinked Brand Mentions without SEO Tools
- Google Phrase Match: Everything You Need To Know via @sejournal, @siliconvallaeys
- The 18 Best Abandoned Cart Emails To Win Back Customers
- I Dove Deep Into Work Breakdown Structures — Here‘s What I’ve Learned
- How to Create a Social Media Report in 7 Simple Steps [+ Free Templates]
- Studies Suggest How To Rank On Google’s AI Overviews via @sejournal, @AdamHeitzman
- The 2025 Social Media Image Sizes Guide
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