Yahoo 1996

Yahoo! killed Aviate and sold Flickr

I’m a proud user of both Aviate (Android launcher, the most useful amont dozens I tried, IMHO) and Flickr (image hosting, my account dates back to 2005 with over 7 million photo views).

Yahoo!, now owned by Verizon, acquired Flickr in 2005. Now it has sold it to the independent image-hosting company SmugHug for a price not known, probably it’s been a bargain.

Flickr has more than 75 million users and is well-known for being a free-service with unlimited storage. SmugHug instead is a small paid service, quite expensive considering alternatives. For example, you can opt for Google Photos that offer much more than just image-hosting.

Many users are asking if Flickr will remain free after the SmugHug aquisition and the aquiring company, already in charge of Flickr social network channels, is replying that free accounts won’t change “at this time”. At this time?!

Flickr

Yahoo!, one of the oldes internet companies, launched in January 1994, today has only 2.1% of global search market share (source: statcounter.com) vs Google that reaches more than 91%.

The company has a long list of failures and recently is getting quite slim. Clearly, it’s dying, and the Verizon acquisition is probably speeding up this process.

Guido Barilla apologies

PR on SERP: why copywriters should work with SEO guys. Barilla epic fail

 

Guido Barilla apologies

Guido Barilla video apologies. Too late.


26 September, morning. Guido Barilla, co-owner of the famous Parma-based pasta maker, during a live radio interview (La Zanzara, Radio24), proudly claim that gay people would never appear on its brand advertisement because he and his company will always support ‘traditional’ families. After being provoked by the speakers on this topic, he replies that anyone who doesn’t agree with his view can eat other pasta. After few minutes twitter tags #boicottabarilla, #barilla and #boycottbarilla became trend topics (#tt) in Italy. A lot of criticism raise also on Facebook and blog comments. Few hours later images and video parodies start to populate the social environment and later expand on the web. In a couple of hours after his radio interview, Guido Barilla gain the home page of popular online newspaper and, consequently, the top news on Google News. Some direct competitors (e.g. Buitoni, Garofalo, Misura, Bertolli shown below, etc.) took the occasion to declare their open minded point of view and their ironic but strong replies got viral immediately. A double damage.

Bertolli after barilla fail

Bertolli is one of Barilla’s competitors that has taken advantage of Guido Barilla fail with an immediate viral reply.

Too late to repair. A couple of brief textual apologies on Facebook and on Twitter did not seem enough. Two days later (28/9) Guido Barilla recorded a short video (about 1 minute, in Italian, where he looks quite unsecure in comparison with his radio interview). He sent apologies to everyone that felt offended by his previous declaration, saying that he must learn a lot about the contemporary concept of family. Money comes before personal point of views.

Still not enough. What is the most immediate place where you can write something that must be there for everyone curious to read? You might think of twitter, a twitter cover, a facebook cover, your home page. No. It is the SERP (search engine result page). Many people search for the company to find out how it reacts. And SERP is a crucial area where to place a reply that will be immediately noticed by everyone.

How to communicate through SERP? Well, first of all you must do a great SEO to rank on top, possibly before your detractors that are not just competitors. After a fail everyone is potentially your enemy.

Barilla ranks number one and took the occasion to communicate through two SERP channels that are page title and description, as seen in the picture below.

PR through SERP: Barilla fail signals are everywhere.

PR through SERP: Barilla fail signals are everywhere.

This case shows how social is the spark that triggers the fire (on the web). Social is immediate, fast, spread the virus easy and fast everywhere, potentially with no control and can disappear the same way through easy censorship operated by social media platforms (e.g. certain keywords, tags, images, songs, etc.)
The web is slower but slowly burn and can generate unexpected effects in the medium/long term. Predictions are difficult in both cases and correlations too, despite social and web are both integrated, they are two areas of the same environment.

Title, a typical SEO tool, can be used with the power of social for an immediate response, to enforce an official point of view against doubts rising on other channels. Therefore the few words allowed there (70 characters and 156 for description) must be used in the best way, not forgetting the brand that should be highly visible on title to remark the official site distinguished by the rest.

Copywriting and SEO should definitely help each other, in particular during critical times. Memes don’t come from nothing.

Apple iOS7 Home Screen

Does the iPhone battery last less than 2 hours with iOS 7?

In this video a guy is presenting the new iOS 7 whose beta has been released by Apple on 10 June 2013.

I find quite relevant the fact that when the video started, its iPhone 5 battery level was 63% and at the end, after just 10 minutes, it was already 55%. It means 8 percentage points in about 10 minutes which make 48% – let’s say almost 50% – in one hour.

Does it mean that with iOS 7 the battery last only about two hours? Ok, the guy might have an old battery, not fully efficient, but such data are quite scary considering that during the short preso no video have been recorded, no phone calls have been made, no games have been played.

Apple iOS7 Home Screen

Apple iOS7 Home Screen